Simon Nixon's presentation at BIMA's SXSW recap event, held on 3 April 2013.

1. Aqueduct
BIMA SXSW 2013
The Platinum Connection
Simon Nixon
Client Services Director
@_simon_nixon

2. Who goes to SXSW?

3. 1550 delegates flew from the UK to the US
§ Traditional advertising agencies
§ Tech vendors
§ Clients/Brands
§ Start ups
§ VC’s and investors
§ Speakers and panelists
§ Seminar/keynote goers
§ Networking/meeting makers
§ Media and analysts
§ Party goers and swag collectors
…and Digital agencies

4. What is the Platinum
Connection?

5. The Platinum Connection has been created to open
doors to export opportunities for selected UK companies
at SXSW across the music, film and interactive sectors
and to facilitate cross-sector business development

6. The SXSW Platinum Connection is run jointly between
SXSW and UK Trade & Investment. UK Trade &
Investment is the government department that helps UK-
based companies succeed in the global economy and
assists overseas companies to bring their high quality
investment to the UK.

7. If selected, your company will receive at no cost:
§ A schedule of at least three meetings specifically
tailored to your individual business objectives that will
be held on the British stand in the SXSW Trade Show
(we got 5)
§ A personal pre-SXSW session via phone or Skype
with SXSW staff to enable you to derive maximum
benefit from your meeting schedule
§ A pre-SXSW networking meeting and Bootcamp in
London with all 40 UK companies and SXSW team

8. How do you qualify?

9. You must…
§ Provide clear articulation of business objectives for
SXSW
§ Deliver clear and specific information about the kinds
of business opportunities they can offer to US and
international companies
§ Try to combine music, film and interactive in their
business objectives and opportunities in innovative
ways
§ Present a good fit for multiple US and international
counterparts at SXSW
§ Have a business track record as well as previous
experience at SXSW or similar events

10. You must…
§ Not be on a current Trade Mission to SXSW
§ Not received recent support from UKTI before 2011 or
2012
§ Not have participated previously in the Platinum
Connection
§ A travel schedule that enables you to participate in the
Platinum Connection schedule
§ Have provided a response with sufficient time for
SXSW to evaluate in advance
….and you must have your own tickets!

11. Who can you meet?

12. Anyone in your business area
We met…
§ MLS, NBA, NFL, NHL & MLB Teams
§ Sports Marketers
§ Sports governing bodies
§ Sports broadcasters
§ Betting companies

13. Who to contact

14. Pip McEvoy
philippa.mcevoy@ukti.gsi.gov.uk
Una Johnston
una@sxsw.com
Tracy Mann
tmann@mglimited.com

15. What does the stand look like?

17. Thank you