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How to make a
     digital edition

     Mike Goldsmith
Editor-in-Chief, Digital Editions
How to make a digital edition
(that works) | @mikegoldsmith
futurefolio.futureplc.com
How to make a digital edition
(that works) | @mikegoldsmith
How to make a digital edition
(that works) | @mikegoldsmith
How to make a digital edition
(that works) | @mikegoldsmith
How to make a digital edition
(that works) | @mikegoldsmith
How to make a digital edition
(that works) | @mikegoldsmith
How to make a digital edition
(that works) | @mikegoldsmith
How to make a digital edition
(that works) | @mikegoldsmith
How to make a digital edition
(that works) | @mikegoldsmith
How to make a digital edition
(that works) | @mikegoldsmith
THAT’S FINE
– BUT HOW
DO I GET
ON THE
CAROUSEL?
        How to make a digital edition
      (that works) | @mikegoldsmith
…AND HOW
DO YOU
STOP ALL
THOSE
COMMENTS?
      How to make a digital edition
    (that works) | @mikegoldsmith
EASY.
DON’T
JUST MAKE
A PRODUCT
       How to make a digital edition
     (that works) | @mikegoldsmith
DON’T JUST
MAKE A
GOOD
PRODUCTHow to make a digital edition
     (that works) | @mikegoldsmith
PUBLISH A
GOOD
PRODUCTHow to make a digital edition
     (that works) | @mikegoldsmith
How to make a
     digital edition

     Mike Goldsmith
Editor-in-Chief, Digital Editions
How to make a
good digital edition

      Mike Goldsmith
 Editor-in-Chief, Digital Editions
How to make a
good digital edition
       (that works)
      Mike Goldsmith
 Editor-in-Chief, Digital Editions
1. SORT
YOUR IP +
REPRO   How to make a digital edition
      (that works) | @mikegoldsmith
1. SORT
YOUR IP +
REPRO   How to make a digital edition
      (that works) | @mikegoldsmith
1. SORT
YOUR IP +
REPRO   How to make a digital edition
      (that works) | @mikegoldsmith
2. SUPPORT
       How to make a digital edition
     (that works) | @mikegoldsmith
3. KNOW
YOUR
CUSTOMERS
      How to make a digital edition
    (that works) | @mikegoldsmith
3. KNOW
YOUR
CUSTOMERS
      How to make a digital edition
    (that works) | @mikegoldsmith
3. KNOW
YOUR
CUSTOMERS
      How to make a digital edition
    (that works) | @mikegoldsmith
3. KNOW
YOUR
CUSTOMERS
      How to make a digital edition
    (that works) | @mikegoldsmith
3. KNOW
YOUR
CUSTOMERS
      How to make a digital edition
    (that works) | @mikegoldsmith
4. TELL
THE MANU-
FACTURERS
       How to make a digital edition
     (that works) | @mikegoldsmith
5.
REMEMBER
YOU’RE
SELLING A
PRODUCTHow to make a digital edition
     (that works) | @mikegoldsmith
5.
REMEMBER
YOU’RE
SELLING A
PRODUCTHow to make a digital edition
     (that works) | @mikegoldsmith
5.
REMEMBER
YOU’RE
SELLING A
PRODUCTHow to make a digital edition
     (that works) | @mikegoldsmith
6.
MARKETING
       How to make a digital edition
     (that works) | @mikegoldsmith
6.
MARKETING
       How to make a digital edition
     (that works) | @mikegoldsmith
7.
CLIENTSHow to make a digital edition
     (that works) | @mikegoldsmith
8.
ANALYTICS
       How to make a digital edition
     (that works) | @mikegoldsmith
8.
ANALYTICS
       How to make a digital edition
     (that works) | @mikegoldsmith
9.
MAKE
SOMETHING
AMAZINGHow to make a digital edition
     (that works) | @mikegoldsmith
9. NOT
FLAT…  How to make a digital edition
     (that works) | @mikegoldsmith
9. NOT
DULL…  How to make a digital edition
     (that works) | @mikegoldsmith
9. AND NOT
BORING… How to make a digital edition
      (that works) | @mikegoldsmith
Launched Q1-Q2 2012




                How to make a digital edition
              (that works) | @mikegoldsmith
FutureFolio one-shots




                   How to make a digital edition
                 (that works) | @mikegoldsmith
Launching Q4 2012




                 How to make a digital edition
               (that works) | @mikegoldsmith
10.
SEE YOU
NEXT YEAR
       How to make a digital edition
     (that works) | @mikegoldsmith
How to make a
good digital edition
       (that works)
      Mike Goldsmith
 Editor-in-Chief, Digital Editions

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Mike Goldsmith, Future