3. Browser Based m.editions HTML 5.0 Objective C Device Based Online Offline Selective Elective Pull Push Continuous Intermittent Infinite Finite Generic Specific Broadcast Narrowcast Hybrid Apps Not Apps Pure Apps Mash-up Mobile Spectrum: where should you play!
7. Different Brands require different approaches Multi device use No clear leader m.edition monetisable Attractive HTML 5.0 play 94.5% Browser Based 13.8% of visits are mobile 91.2% 8.8% Mobile Desktop % of total visits % of mobile visits 10.5% of visits are mobile 94.5% 5.5% iPhone/iPad dominates Apple IoS clear leader App monetisable Obvious pure App play Device Based