SlideShare una empresa de Scribd logo
1 de 88
What’s Killing
    Your
              Brand
@davidbrier     www.risingabovethenoise.com
What’s Killing
    Your
              Brand
                l it before it kills you)
       ow to kil
 (and h
@davidbrier          www.risingabovethenoise.com
OR
    How to
Sell More
(& Live Longer)
Right now, someone is suffering from
INFORMATION OVERLOAD
ONLINE
IN STORES
IN WAREHOUSE
OUTLETS
AT RETAIL
AT EVERY AGE
& EVERYWHERE
YOU TURN
So what’s killing
 our brands?
Is it this year’s
26,000
new products?
Is it today’s
50 million
  tweets?
Or the
new blog
every half-second?
No.
FACT:
Doing something stupid
with your brand in half
the time isn’t progress...
 or smart or profitable.
In other words

Unnecessary (stupid)
 brand changes done
more efficiently do not
 make them smarter.
    For example...
Wow! We just got our cliché relayed
 to 3X more people than last month!
  Now          Hey, we just made an
 double     unnecessary change to our
   the        brand faster than ever!
 people
  know
 that we     Look at the speed
stand for   with which we can
nothing!    alienate customers.
Death by cliche:

 Unless you know which
    side you’re on, you’ll
   inevitably use clichés
and me-too approaches.
       And add to the
  information overload.
Huh?
YOUR BRAND HAS TWO SIDES
Seller


   YOUR BRAND HAS TWO SIDES
         YOUR BRAND




Buyer
Seller


   YOUR BRAND HAS TWO SIDES
         YOUR BRAND




Buyer
So what is
 killing our
  brands?
Costly
 Brand
Mistakes
Costly
 Cliché
 Brand
Mistakes
Costly
 Cliceful
 Wasthé
 Brand
Mistakes
Costly
 Cli itnaél
 Oadcefry
 Wrs h u
 Brand
Mistakes
Cldcpfrd
  r i i e iu
 Oaunaé l
 St
 Costly
 W sth y
 Brand
Mistakes
Cldcpfrd
  r i i e iu
 Oaunaé l
 St
 Costly
 W sth y
 Brand
      AV O I D A B L E




Mistakes
Answer
 this:
Ever been in a meeting that you
 knew would result in a really
   stupid branding mistake?
Been there.
Done that.
The 8 principles to brand elevation
 are found here. Yet 1 principle will
help isolate what’s killing our brands...



                      The book can be found on blurb.com
This one
principle helped
get these results:
What's killing your brand? (And how to kill it before it kills you.) by David Brier
in june
                     t 30 days
           se in firs
     increa
300%

                        february
               exceeded
      st sales
  augu
What's killing your brand? (And how to kill it before it kills you.) by David Brier
What's killing your brand? (And how to kill it before it kills you.) by David Brier
What's killing your brand? (And how to kill it before it kills you.) by David Brier
ebranding
                                 hs since r
                       in 10 mont
          ase in sales
300% incre

                                       d section
                            k times foo
                 n new   yor
       featured i
   was

                                            omm arts
                                 rds incl. c
                       design awa
             rnational
   ned 3 inte
ear
What's killing your brand? (And how to kill it before it kills you.) by David Brier
What's killing your brand? (And how to kill it before it kills you.) by David Brier
months
                            mers in 3
                    ew custo
         ease   in n
800% incr
What's killing your brand? (And how to kill it before it kills you.) by David Brier
n 1st year
                          ourists i
                 walk-in t
       crease in
500% in
What's killing your brand? (And how to kill it before it kills you.) by David Brier
1st month
                  les in   the
        ease in sa
20% incr



                      ortified
            r dialog f
     custome
What's killing your brand? (And how to kill it before it kills you.) by David Brier
What's killing your brand? (And how to kill it before it kills you.) by David Brier
What's killing your brand? (And how to kill it before it kills you.) by David Brier
ebrand
                   ars   after r
            on 3 ye
     growth
397%
So here’s
that principle
Principle #6
Know what side you’re on:
 What companies sell and
 what consumers buy are
   not the same thing.
Write down
what your
 company
   sells
Write down
what your
 company
   sells


 (Really, go ahead.
     Trust me.
You won’t regret it...)
Charlie Perfume:

What they sell:
  Fragrance
Charlie Perfume:

 What people buy:
Feeling and smelling
     attractive
Nike:

What they sell:
Sneakers and
 Sportswear
Nike:

  What people buy:
 The Hope of Better
Athletic Performance
Ragu:

What they sell:
Spaghetti Sauce
Ragu:

 What people buy:
 Convenience in an
overly inconvenient
       world
Porsche:

   What they sell:
Performance Vehicles
Porsche:

What people buy:
  The ultimate
status toy in the
  passing lane
Dyson:

 What they sell:
A vacuum cleaner
Dyson:

 What people buy:
        The
anti-vacuum cleaner
  vacuum cleaner
(OK, no loss of suction)
Google:

What they sell:
 Information
Google:

 What people buy:
Access to the world
 (and buyers, etc.)
 in a few seconds
Haagen Dazs:

What they sell:
  Ice Cream
Haagen Dazs:

What people buy:
The perfect adult
  indulgence
Write down
what your
customer
   buys
Write down
what your
customer
   buys


(Now, compare
your 2 answers.)
THE GAP
between your 2
answers is what’s
killing your brand
Fact:
   If your brand is using
cliches, you’re promoting
       your category,
     NOT your brand.
A comment on Social Media:
Social media is NOT
 a brand strategy.
Social media is a
    channel
(not a strategy).
HISTORY IS
 FILLED WITH
“OH, THIS WILL
MAKE US RICH!”
  CHANGES.
HISTORY:
The fax machine.
  Relayed messages and brands faster and easier
HISTORY:
The fax machine.
  Relayed messages and brands faster and easier




   Internet.
   Relayed messages and brands more broadly
HISTORY:
   The fax machine.
             Relayed messages and brands faster and easier




      Internet.
              Relayed messages and brands more broadly




    Social media.
Relays messages everywhere and right now by anyone with computer access
Good content and
branding is all that
  ever worked.
RECAP:
1. In the Information Overload age
 2. Using clichés adds to the noise
    3. Know which side you’re on
        (Sell more. Live longer.)
   4. Social media is not a strategy
        5. Know all 8 principles
That’s all from one principle.
Want to know more? Get the book.



                  The book can be found on blurb.com
You can follow me
  @davidbrier
OR
You can buy the book and
be the envy of your office,
company or competitors.
OR
You can hire us and really
become the envy of your
      competitors.
Final thought:
   “You can’t shrink
your way to greatness.”
     Peter Drucker
Text, editorial content, branding and design:
                copyright 2010
           DBD International, Ltd.

Más contenido relacionado

La actualidad más candente

Hanson Hosein: Storyteller Uprising Fall 2013
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein: Storyteller Uprising Fall 2013
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
 
How to fix your marketing blind spot
How to fix your marketing blind spot How to fix your marketing blind spot
How to fix your marketing blind spot Jay Baer
 
The Future of Marketing - eMarketing Techniques May 2009
The Future of Marketing - eMarketing Techniques May 2009The Future of Marketing - eMarketing Techniques May 2009
The Future of Marketing - eMarketing Techniques May 2009Matt Dickman
 
103 Genuine Marketing Thought Leaders
103 Genuine Marketing Thought Leaders 103 Genuine Marketing Thought Leaders
103 Genuine Marketing Thought Leaders Mathew Sweezey
 
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptYoutility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
 
15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup Pitch15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup PitchExperts Exchange
 
Visual Content Rules The World
Visual Content Rules The WorldVisual Content Rules The World
Visual Content Rules The WorldXPLAIN
 
How to create trusted content when you're not Joe Pulizzi
How to create trusted content when you're not Joe PulizziHow to create trusted content when you're not Joe Pulizzi
How to create trusted content when you're not Joe PulizziAmbassify
 
Content Marketing Like a Real Company
Content Marketing Like a Real CompanyContent Marketing Like a Real Company
Content Marketing Like a Real CompanyMichael King
 
What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationWhat is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
 
Social Media Marketing is Dead. The Way Brands use it Today
Social Media Marketing is Dead. The Way Brands use it TodaySocial Media Marketing is Dead. The Way Brands use it Today
Social Media Marketing is Dead. The Way Brands use it TodayStefanos Karagos
 
3 top magazine advertising myths debunked
3 top magazine advertising myths debunked3 top magazine advertising myths debunked
3 top magazine advertising myths debunkedbusinessbuilders
 
Retail brands & brand storytelling [research]
Retail brands & brand storytelling [research]Retail brands & brand storytelling [research]
Retail brands & brand storytelling [research]Headstream
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020Ogilvy Consulting
 
Youtility - Why Smart Marketing is About Help Not Hype
Youtility -  Why Smart Marketing is About Help Not HypeYoutility -  Why Smart Marketing is About Help Not Hype
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
 
The journey before the destination - Analyzing the Traveling Decision Making ...
The journey before the destination - Analyzing the Traveling Decision Making ...The journey before the destination - Analyzing the Traveling Decision Making ...
The journey before the destination - Analyzing the Traveling Decision Making ...XPLAIN
 
Top Seven Content Marketing Trends that Matter in 2017
Top Seven Content Marketing Trends that Matter in 2017Top Seven Content Marketing Trends that Matter in 2017
Top Seven Content Marketing Trends that Matter in 2017Convince & Convert Media
 

La actualidad más candente (20)

Hanson Hosein: Storyteller Uprising Fall 2013
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein: Storyteller Uprising Fall 2013
Hanson Hosein: Storyteller Uprising Fall 2013
 
How to fix your marketing blind spot
How to fix your marketing blind spot How to fix your marketing blind spot
How to fix your marketing blind spot
 
The Future of Marketing - eMarketing Techniques May 2009
The Future of Marketing - eMarketing Techniques May 2009The Future of Marketing - eMarketing Techniques May 2009
The Future of Marketing - eMarketing Techniques May 2009
 
103 Genuine Marketing Thought Leaders
103 Genuine Marketing Thought Leaders 103 Genuine Marketing Thought Leaders
103 Genuine Marketing Thought Leaders
 
Win. Grow. Social Sales. The Book. 3rd Edition.
Win. Grow. Social Sales. The Book. 3rd Edition.Win. Grow. Social Sales. The Book. 3rd Edition.
Win. Grow. Social Sales. The Book. 3rd Edition.
 
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptYoutility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
 
15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup Pitch15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup Pitch
 
Visual Content Rules The World
Visual Content Rules The WorldVisual Content Rules The World
Visual Content Rules The World
 
How to create trusted content when you're not Joe Pulizzi
How to create trusted content when you're not Joe PulizziHow to create trusted content when you're not Joe Pulizzi
How to create trusted content when you're not Joe Pulizzi
 
Content Marketing Like a Real Company
Content Marketing Like a Real CompanyContent Marketing Like a Real Company
Content Marketing Like a Real Company
 
Key Digital Trends for 2017
Key Digital Trends for 2017Key Digital Trends for 2017
Key Digital Trends for 2017
 
What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationWhat is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
 
Social Media Marketing is Dead. The Way Brands use it Today
Social Media Marketing is Dead. The Way Brands use it TodaySocial Media Marketing is Dead. The Way Brands use it Today
Social Media Marketing is Dead. The Way Brands use it Today
 
3 top magazine advertising myths debunked
3 top magazine advertising myths debunked3 top magazine advertising myths debunked
3 top magazine advertising myths debunked
 
Retail brands & brand storytelling [research]
Retail brands & brand storytelling [research]Retail brands & brand storytelling [research]
Retail brands & brand storytelling [research]
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020
 
Youtility - Why Smart Marketing is About Help Not Hype
Youtility -  Why Smart Marketing is About Help Not HypeYoutility -  Why Smart Marketing is About Help Not Hype
Youtility - Why Smart Marketing is About Help Not Hype
 
The journey before the destination - Analyzing the Traveling Decision Making ...
The journey before the destination - Analyzing the Traveling Decision Making ...The journey before the destination - Analyzing the Traveling Decision Making ...
The journey before the destination - Analyzing the Traveling Decision Making ...
 
Top Seven Content Marketing Trends that Matter in 2017
Top Seven Content Marketing Trends that Matter in 2017Top Seven Content Marketing Trends that Matter in 2017
Top Seven Content Marketing Trends that Matter in 2017
 
Innovate Or Die
Innovate Or DieInnovate Or Die
Innovate Or Die
 

Destacado

Leading Without Seeing: managing distributed teams
Leading Without Seeing: managing distributed teamsLeading Without Seeing: managing distributed teams
Leading Without Seeing: managing distributed teamsShane Pearlman
 
BROKEN MEETINGS (and how you'll fix them)
BROKEN MEETINGS (and how you'll fix them)BROKEN MEETINGS (and how you'll fix them)
BROKEN MEETINGS (and how you'll fix them)merlinmann
 
Ten Things CEOs Need to Know About Design
Ten Things CEOs Need to Know About DesignTen Things CEOs Need to Know About Design
Ten Things CEOs Need to Know About DesignJESS3
 
Sketchnotes / Visual Note Taking @ WebExpo Prague 2010
Sketchnotes / Visual Note Taking @ WebExpo Prague 2010Sketchnotes / Visual Note Taking @ WebExpo Prague 2010
Sketchnotes / Visual Note Taking @ WebExpo Prague 2010Eva-Lotta Lamm
 
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...Empowered Presentations
 
A brief introduction to branding (CIS)
A brief introduction to branding (CIS)A brief introduction to branding (CIS)
A brief introduction to branding (CIS)Austin Lan
 
Session 1, introduction to branding 2013 2014
Session 1, introduction to branding 2013 2014Session 1, introduction to branding 2013 2014
Session 1, introduction to branding 2013 2014John Verhoeven
 

Destacado (10)

The Zen Aesthetic
The Zen AestheticThe Zen Aesthetic
The Zen Aesthetic
 
Leading Without Seeing: managing distributed teams
Leading Without Seeing: managing distributed teamsLeading Without Seeing: managing distributed teams
Leading Without Seeing: managing distributed teams
 
BROKEN MEETINGS (and how you'll fix them)
BROKEN MEETINGS (and how you'll fix them)BROKEN MEETINGS (and how you'll fix them)
BROKEN MEETINGS (and how you'll fix them)
 
Ten Things CEOs Need to Know About Design
Ten Things CEOs Need to Know About DesignTen Things CEOs Need to Know About Design
Ten Things CEOs Need to Know About Design
 
Sketchnotes / Visual Note Taking @ WebExpo Prague 2010
Sketchnotes / Visual Note Taking @ WebExpo Prague 2010Sketchnotes / Visual Note Taking @ WebExpo Prague 2010
Sketchnotes / Visual Note Taking @ WebExpo Prague 2010
 
Tips on How to Pitch
Tips on How to PitchTips on How to Pitch
Tips on How to Pitch
 
Death by PowerPoint
Death by PowerPointDeath by PowerPoint
Death by PowerPoint
 
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
 
A brief introduction to branding (CIS)
A brief introduction to branding (CIS)A brief introduction to branding (CIS)
A brief introduction to branding (CIS)
 
Session 1, introduction to branding 2013 2014
Session 1, introduction to branding 2013 2014Session 1, introduction to branding 2013 2014
Session 1, introduction to branding 2013 2014
 

Similar a What's killing your brand? (And how to kill it before it kills you.) by David Brier

5 Types Of Hooks For Writing - Order Paper Writing Help 247
5 Types Of Hooks For Writing - Order Paper Writing Help 2475 Types Of Hooks For Writing - Order Paper Writing Help 247
5 Types Of Hooks For Writing - Order Paper Writing Help 247Andrea Christian
 
Do brands even matter in the furniture category - Confessions of a furniture ...
Do brands even matter in the furniture category - Confessions of a furniture ...Do brands even matter in the furniture category - Confessions of a furniture ...
Do brands even matter in the furniture category - Confessions of a furniture ...Napier Marketing Group, LLC.
 
The, Designs And Produces Communications Software
The, Designs And Produces Communications SoftwareThe, Designs And Produces Communications Software
The, Designs And Produces Communications SoftwareMaria Polite
 
PR101- effective marketing and public relations for the automation industry
PR101- effective marketing and public relations for the automation industryPR101- effective marketing and public relations for the automation industry
PR101- effective marketing and public relations for the automation industryWalt Boyes
 
Brands in the age of reduction - UX Camp Brighton 2014
Brands in the age of reduction - UX Camp Brighton 2014Brands in the age of reduction - UX Camp Brighton 2014
Brands in the age of reduction - UX Camp Brighton 2014ash_gibson_1
 
Why Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic DownturnWhy Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic DownturnEric Anderson
 
Dude, Where’s My Brand?
Dude, Where’s My Brand?Dude, Where’s My Brand?
Dude, Where’s My Brand?Taru Jain
 
Case Study Of L Oreal
Case Study Of L OrealCase Study Of L Oreal
Case Study Of L OrealMonica Turner
 
Executive Summary Branding The Nation
Executive Summary Branding The NationExecutive Summary Branding The Nation
Executive Summary Branding The NationShelly Martinez
 
Authenticity-final-b
Authenticity-final-bAuthenticity-final-b
Authenticity-final-bMatt Drought
 
Building a Modern Marketing Organization in a Multi-Channel World
Building a Modern Marketing Organization in a Multi-Channel WorldBuilding a Modern Marketing Organization in a Multi-Channel World
Building a Modern Marketing Organization in a Multi-Channel WorldDana Gardner
 
Social Media ROI... does it Exist?
Social Media ROI... does it Exist?Social Media ROI... does it Exist?
Social Media ROI... does it Exist?Justin Hartman
 
Top 8 eCommerce Business Ideas for 2021 | eCommerce Startups & Project Ideas
Top 8 eCommerce Business Ideas for 2021 | eCommerce Startups & Project IdeasTop 8 eCommerce Business Ideas for 2021 | eCommerce Startups & Project Ideas
Top 8 eCommerce Business Ideas for 2021 | eCommerce Startups & Project IdeasMariya James
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
Starting a bussiness
Starting a bussinessStarting a bussiness
Starting a bussinessAlexMitu1
 
The buzz about the social media buzz - Deck
The buzz about the social media buzz - DeckThe buzz about the social media buzz - Deck
The buzz about the social media buzz - Deckbrand-e
 
Advertising and analysis
Advertising and analysisAdvertising and analysis
Advertising and analysisewolterb
 
30 Lead Generation Tips and Tricks for Franchisors
30 Lead Generation Tips and Tricks for Franchisors30 Lead Generation Tips and Tricks for Franchisors
30 Lead Generation Tips and Tricks for FranchisorsDustin DeTorres
 

Similar a What's killing your brand? (And how to kill it before it kills you.) by David Brier (20)

5 Types Of Hooks For Writing - Order Paper Writing Help 247
5 Types Of Hooks For Writing - Order Paper Writing Help 2475 Types Of Hooks For Writing - Order Paper Writing Help 247
5 Types Of Hooks For Writing - Order Paper Writing Help 247
 
Do brands even matter in the furniture category - Confessions of a furniture ...
Do brands even matter in the furniture category - Confessions of a furniture ...Do brands even matter in the furniture category - Confessions of a furniture ...
Do brands even matter in the furniture category - Confessions of a furniture ...
 
The, Designs And Produces Communications Software
The, Designs And Produces Communications SoftwareThe, Designs And Produces Communications Software
The, Designs And Produces Communications Software
 
PR101- effective marketing and public relations for the automation industry
PR101- effective marketing and public relations for the automation industryPR101- effective marketing and public relations for the automation industry
PR101- effective marketing and public relations for the automation industry
 
Brands in the age of reduction - UX Camp Brighton 2014
Brands in the age of reduction - UX Camp Brighton 2014Brands in the age of reduction - UX Camp Brighton 2014
Brands in the age of reduction - UX Camp Brighton 2014
 
Why Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic DownturnWhy Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic Downturn
 
Dude, Where’s My Brand?
Dude, Where’s My Brand?Dude, Where’s My Brand?
Dude, Where’s My Brand?
 
Case Study Of L Oreal
Case Study Of L OrealCase Study Of L Oreal
Case Study Of L Oreal
 
Executive Summary Branding The Nation
Executive Summary Branding The NationExecutive Summary Branding The Nation
Executive Summary Branding The Nation
 
Authenticity-final-b
Authenticity-final-bAuthenticity-final-b
Authenticity-final-b
 
3703 gobbledygook
3703 gobbledygook3703 gobbledygook
3703 gobbledygook
 
Building a Modern Marketing Organization in a Multi-Channel World
Building a Modern Marketing Organization in a Multi-Channel WorldBuilding a Modern Marketing Organization in a Multi-Channel World
Building a Modern Marketing Organization in a Multi-Channel World
 
Social Media ROI... does it Exist?
Social Media ROI... does it Exist?Social Media ROI... does it Exist?
Social Media ROI... does it Exist?
 
Branding Startups
Branding StartupsBranding Startups
Branding Startups
 
Top 8 eCommerce Business Ideas for 2021 | eCommerce Startups & Project Ideas
Top 8 eCommerce Business Ideas for 2021 | eCommerce Startups & Project IdeasTop 8 eCommerce Business Ideas for 2021 | eCommerce Startups & Project Ideas
Top 8 eCommerce Business Ideas for 2021 | eCommerce Startups & Project Ideas
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
Starting a bussiness
Starting a bussinessStarting a bussiness
Starting a bussiness
 
The buzz about the social media buzz - Deck
The buzz about the social media buzz - DeckThe buzz about the social media buzz - Deck
The buzz about the social media buzz - Deck
 
Advertising and analysis
Advertising and analysisAdvertising and analysis
Advertising and analysis
 
30 Lead Generation Tips and Tricks for Franchisors
30 Lead Generation Tips and Tricks for Franchisors30 Lead Generation Tips and Tricks for Franchisors
30 Lead Generation Tips and Tricks for Franchisors
 

Más de DBD International, Ltd.

9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
9 Critical Traits of Successful Leaders Who Revolutionize Their Industry9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
9 Critical Traits of Successful Leaders Who Revolutionize Their IndustryDBD International, Ltd.
 
SALES & LEADERSHIP: The Power Formula Leaders Use
SALES & LEADERSHIP: The Power Formula Leaders UseSALES & LEADERSHIP: The Power Formula Leaders Use
SALES & LEADERSHIP: The Power Formula Leaders UseDBD International, Ltd.
 
Brand Intervention Masterclass for Business Leaders
Brand Intervention Masterclass for Business LeadersBrand Intervention Masterclass for Business Leaders
Brand Intervention Masterclass for Business LeadersDBD International, Ltd.
 
The High Price of Attention by David Brier
The High Price of Attention by David BrierThe High Price of Attention by David Brier
The High Price of Attention by David BrierDBD International, Ltd.
 
8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David Brier8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David BrierDBD International, Ltd.
 
HOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David BrierHOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David BrierDBD International, Ltd.
 
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ AdamsBRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ AdamsDBD International, Ltd.
 
What the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David BrierWhat the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David BrierDBD International, Ltd.
 
11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The UniverseDBD International, Ltd.
 
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...DBD International, Ltd.
 
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence peopleCreating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence peopleDBD International, Ltd.
 
How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?DBD International, Ltd.
 
Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)DBD International, Ltd.
 
The Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social MediaThe Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social MediaDBD International, Ltd.
 

Más de DBD International, Ltd. (20)

9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
9 Critical Traits of Successful Leaders Who Revolutionize Their Industry9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
 
SALES & LEADERSHIP: The Power Formula Leaders Use
SALES & LEADERSHIP: The Power Formula Leaders UseSALES & LEADERSHIP: The Power Formula Leaders Use
SALES & LEADERSHIP: The Power Formula Leaders Use
 
Brand Intervention Masterclass for Business Leaders
Brand Intervention Masterclass for Business LeadersBrand Intervention Masterclass for Business Leaders
Brand Intervention Masterclass for Business Leaders
 
The High Price of Attention by David Brier
The High Price of Attention by David BrierThe High Price of Attention by David Brier
The High Price of Attention by David Brier
 
Brand Intervention: The Power To Be You
Brand Intervention: The Power To Be YouBrand Intervention: The Power To Be You
Brand Intervention: The Power To Be You
 
8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David Brier8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David Brier
 
HOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David BrierHOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David Brier
 
The 4 Pillars of Growth by David Brier
The 4 Pillars of Growth by David BrierThe 4 Pillars of Growth by David Brier
The 4 Pillars of Growth by David Brier
 
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ AdamsBRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
 
David Brier on THE SCIENCE OF ATTENTION
David Brier on THE SCIENCE OF ATTENTIONDavid Brier on THE SCIENCE OF ATTENTION
David Brier on THE SCIENCE OF ATTENTION
 
David Brier on HOW TO ELIMINATE EXCUSES
David Brier on HOW TO ELIMINATE EXCUSESDavid Brier on HOW TO ELIMINATE EXCUSES
David Brier on HOW TO ELIMINATE EXCUSES
 
What the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David BrierWhat the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David Brier
 
11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe
 
9 Questions Every Business Needs to Ask
9 Questions Every Business Needs to Ask9 Questions Every Business Needs to Ask
9 Questions Every Business Needs to Ask
 
How to Create a Winning Package Design
How to Create a Winning Package DesignHow to Create a Winning Package Design
How to Create a Winning Package Design
 
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
 
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence peopleCreating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
 
How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?
 
Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)
 
The Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social MediaThe Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social Media
 

Último

Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdfPaige Cruz
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...Daniel Zivkovic
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Juan Carlos Gonzalez
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 

Último (20)

Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 

What's killing your brand? (And how to kill it before it kills you.) by David Brier