Marketing to the Islamic World

Marketing to the Islamic World Mustafa M. Farouk Federation of Islamic Associations of New Zealand Presentation to the International Marketing Class MARK 302 School of Marketing & International Business, Victoria University of Wellington, October 6, 2006

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Islamic world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NZ trade with the Islamic world ,[object Object],[object Object],[object Object],[object Object],Bulk Halal certified Bulk Halal certified Source: MIA NZ Annual report 2005

The Muslim consumer: Beliefs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Muslim consumer: Practice ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Muslim consumer: Sources of law ,[object Object],[object Object],[object Object],[object Object]

Islam is a complete way of life ,[object Object],[object Object],[object Object]

The Muslim consumption pattern ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Muslim consumption pattern ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Muslim dressing pattern ,[object Object],[object Object]

Gender Separation and its Marketing Implication ,[object Object],AT THE time, most people agreed it seemed a good idea: carriages on Japanese commuter trains set aside specifically for females would dramatically reduce the number of women being molested by the chikan who get their kicks by having a sly fondle among the tightly packed bodies. And it worked. http://news.scotsman.com/international.cfm?id=1047972006 At least three major U.S. companies — including McDonald's, Pizza Hut and Starbucks ……………have made a number of changes to their business practices in "deference" to Saudi customs, including maintaining segregated seating in their restaurants and having separate entrances for women and men. http://www.now.org/nnt/summer-2002/gender.html

Islamic marketing/business ideals ,[object Object],[object Object],[object Object],[object Object]

Islamic marketing/business ideals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertisement and promotions ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Commercializing Islam

Commercializing Islam ,[object Object],[object Object]

Global events and the Muslim consumer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Global events and the Muslim consumer ,[object Object],[object Object]

Marketing to the Islamic World

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Marketing to the Islamic World