Power point presentation on enterprise performance management
BrightLocal.com - Customer Workshop - Slidedeck
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2. Agenda
What do you want to know?
Agree key topics & questions
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Live demo of tools✓
Post-workshop - keeping in touch
✓ Address outstanding questions/issues
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4. ‘SEO Check Up’
Complete Local SEO Audit tool
Generates SEO report in 15 mins
White-label reports
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6 areas of SEO covered✓
Online & PDF reports✓
300 automated checks✓
6. Summary scores
Takes multiple factors into consideration.
Gives each factor a weighting.
Score is produced & compared vs.
maximum possible.
Turn this in a ‘friendly’ value
Some factors absolute, some relative
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7. Who & when...
Pitching to new clients
Start of a new engagement
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Periodic ‘health’ checks✓
13. Top local search ranking factors
Physical Address in City of Search (place page)
Proper Category Associations (place page)
Quantity of Structured Citations (off-site)
Quantity of Native Google Places Reviews (place page)
Domain Authority of Website (website)
City, State in Places Landing Page Title (website)
Proximity of Address to Centroid (place page)
Quality/Authority of Structured Citations (off-site)
Local Area Code on Place Page (place page)
HTML NAP Matching Place Page NAP (website)
Consistency of Structured Citations (off-site)
Individually Owner-verified Place Page (off-site)
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14. Who & when...
Pitching to new
Start of a new engagement
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Tracking of existing clients✓
Prospecting...✓
16. FAQs
Do we need to include a local search
term?
Can we get results beyond top 10?
Is there PDF report? White Label?
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Where is Link/Authority data from?✓
21. Using the right URL
www.brightlocal.com
www.brightlocal.com/seo-tools
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Looks for pages/urls on the site and show
results for lots of different pages
Looks up JUST this specific url, no other urls
- not even sub pages of this page
22. Packages & Reports
Single Business
Multi Business
SEO Pro
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3 scheduled / 30 runs
6 scheduled / 100 runs
100 scheduled / 300 runs
23. FAQs
Do we need to include a local search
term?
Does tool search from our location?
Does tool use our IP?
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How do you count blended results?✓
25. A ‘citation’ is a listing for your
business on another website.
Typically includes your:
Business Name, Address &
Phone number.
It is not a link, but it can include a
link.
26. And Google needs to know about
know about this listing for it to
impact your Google+ ranking
oh yes...
27. ‘CitationTracker’
Identifies your ‘Active’ Citations
Analyzes competitor citations
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Produces target list of directories✓
Online, PDF, CSV
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Provides extra data on directories✓
Track citation activity
28. Vanessa Arzola DMD
P.A.✓ Vanessa Arzola
Simplified Business Name
Garcia Colinas
Trading Company✓ Garcia Colinas
29. How does CitationTracker work?
Do a series of searches in google
Filter results to produce clean list
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Identify top 10 competitors✓
De-dupe ‘active’ from ‘potential’
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Remove your own website✓
Identify their citations
34. ‘CitationBurst’
Directory submission service
We do the submissions for you
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Manual submissions - direct to site✓
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New listings & Update existing✓
1,300+ directories
Pay Per Submission
35. Focus on Quality
Accuracy & Completeness
Have a longer process - 14 days
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5 Step Process✓
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Submission (+manual look-ups)
‘Lite’ QA
Detailed QA
✓ Live listing checks
✓ Pre-submission checks
36. Normal campaign
Bulk purchase
1,000+ submission credits. Use
on multiple clients & campaigns
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$3 / submission
Submission Costs
$2 / submission
Choose number of submissions
- 10, 25, 50, 75, 100, 150
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37. FAQs
Do you submit to data aggregators?
Do you handle email verification?
Do you update existing listings?
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Do you share email/password?✓
Do you create Google+ listings?✓
39. Reviewbiz
Online Customer Review Badge
Connects website with local profiles
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Makes it easy for customers to
leave reviews
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Not review syndication✓
