You know this but let me reiterate – your website (or landing page) is your most important asset. It’s the backbone of your business. Whether you run an online campaign, are setting up Facebook pages or managing a Google Adwords campaign, most likely your goal is to parachute people to your website. Once they drop on your site they are all yours. Things are now in your control.

1. The Ultimate Guide to
Speeding up your Website
Life is short. Work Smart. Have fun. Compiled by Brightpod.com

2. Google incorporates site speed in
search rankings.
So, if your website loads slowly you
might be penalized and won’t rank
well.
A slow website is guaranteed to lose
your customers.
Life is short. Work Smart. Have fun. Compiled by Brightpod.com

3. 10 things you can do today to spring
clean your website.
Life is short. Work Smart. Have fun. Compiled by Brightpod.com

4. #1. Use responsive web design
• getskeleton.com
• foundation.zurb.com
• getbootstrap.com
Life is short. Work Smart. Have fun. Compiled by Brightpod.com

5. #2. Analyze your website
• tools.pingdom.com/fpt/
• gtmetrix.com
Life is short. Work Smart. Have fun. Compiled by Brightpod.com

6. #3. Compress your website pages using GZip
• Your web server will deliver compressed files
over the Internet whenever someone goes to
your homepage.
• Which is easier to throw with the hand – a tennis
ball or a soccer ball?
• betterexplained.com/articles/how-to-optimizeyour-site-with-gzip-compression/
Life is short. Work Smart. Have fun. Compiled by Brightpod.com

7. #4. Use image sprites
• Reduce web server requests.
• Instead of loading each image using an img
tag, group all images in an image file (so you
only need to load one image file) and then call
each image using CSS.
• Use Sprite Cow - http://www.spritecow.com/
Life is short. Work Smart. Have fun. Compiled by Brightpod.com

8. #5. Optimize images
•
•
•
•
smushit.com/ysmush.it
imageoptim.com (Mac)
compresspng.com
jpegmini.com
Life is short. Work Smart. Have fun. Compiled by Brightpod.com

9. #6. Remove unused CSS
A cleanup is always good when you are done
designing your site. Less code the better.
Life is short. Work Smart. Have fun. Compiled by Brightpod.com

10. #7. Define width & height for all images
This helps save time since the browser doesn’t
have to do the work of calculating the dimensions.
Life is short. Work Smart. Have fun. Compiled by Brightpod.com

11. #8. Minify all javascript files
• Compress your javascript files to remove any
white space (which takes up some file space).
• webmaster-source.com/minimus/ (Mac)
Life is short. Work Smart. Have fun. Compiled by Brightpod.com

12. #9. Defer parsing of Javascript
Place all Javascript calls in the footer of your
webpage and not on the header.
Life is short. Work Smart. Have fun. Compiled by Brightpod.com

13. #10. No social plug-ins on the homepage
• Twitter, Facebook etc. buttons come with their
own baggage and we really didn’t think it was
worth having them on the front page.
• If either of these API’s become slow (or go
down) it would impact the way your page would
load.
Life is short. Work Smart. Have fun. Compiled by Brightpod.com

14. Life is short. Work smart. Have fun.
brightpod.com | @brightpodapp
Project management software for marketing teams.