The document analyzes Ford Motors' product portfolio in India and provides a SWOT and competitor analysis. Ford's key products include the Endeavour SUV, Figo hatchback, and Fiesta sedan. A SWOT analysis finds Ford's strengths are its strong brand portfolio and engineering capability, while weaknesses include declining market share and product recalls. Opportunities exist in India and China, while threats include new entrants and regulations. A BCG matrix shows the Figo as a star and EcoSport as a question mark due to their market shares.

1. Analysis on Ford Motors
By:-
Brijesh Yadav

2. Product Analysis
 Endeavour is an old school SUV that has an imposing street presence
and has become the ultimate SUV in India.
Ford Endeavour (Rs17.90-
20.86L )
Ford Figo (Rs3.82 - S.U.V
5.94L) Hatch Back
Figo is the first hatchback from Ford India and its entry will always
mark the company's debut in the largest selling segment.

3.  The Ford Fiesta Classic is not ground breaking in terms of design, however,
it more than makes up for its shortcomings by offering a great drive
experience .
Fiesta Classic (Rs 5.59 -7.86
L)
Sedan
New Fiesta (Rs 9-10.50L
)
The Ford Fiesta is a premium mid-size sedan that is stylish and sleek. It
boasts of Ford's global Kinetic design philosophy and comes packed with
come class-leading features

4. S.W.O.T Analysis
STRENGTH :- Weakness :-
• Strong brand portfolio • Continued decline in
market share
• Strong engineering
capability • Product recall
• Wide network of • Declining returns
distributors
• Weak market hold
• High employee
productivity

5. Threats:- Opportunities:-
• Opportunities in India &
china
• Entry by the major car
companies in India
• Launch of hybrid vehicles
• Govt norms getting
tough • Duel fuel vehicles can be
developed
• Economic slowdown
• C.N.G & L.P.G car can be
developed

6. Competitors Analysis
Sales 2010-2011
90896
201237 Maruti
Hyundai
173482 Ford

7. B.C.G -Analysis
star – Question mark –
Figo Eco sport
Market Growth Rate
High
Cash cow – Dog –
fiesta
Ikon
Low
High Low
Relative Market
Share

8. Thank you