Over the recent years, the author has developed marketing skills across both digital and traditional channels. They have experience working for large organizations on projects involving digital, social, brand, and marketing mix strategies. The author is now looking for new opportunities that allow them to utilize their full range of expertise and continue advancing their skills.

2. Over the recent years I have My background has involved me in both • Digital
taken to developing my skills client side and Agency environments, • Social
and further enhancing my which have given me great experience • Brand/Creative
marketing expertise, from all and tested my abilities profoundly. Be • Marketing Mix
that working across large-scale
rounder to a more specialist
implementation projects & events with The For more example or a chat please get in
focus. touch. I hope that you like what you see
Chartered Institute of Marketing, Social
Media launch, creative management & and hope to hear from you soon.
As a true digital advocate, I am always
development for Blue Sky Performance
looking for new technology and ways
Improvement. Bespoke branding Ben
of working, integrating the new with the
campaigns and client management for “Do you ever wonder
old, particularly the use of social media
clients such as Barclays, British Gas, wha your doing with
throughout the work that I do. I’m a big
Formica and Homeserve. your life? then just like
fan of brand exposure and consistency that all of a sudden, it
in both the digital and non-digital space. hits you...”
The following portfolio contains a
I believe that it is important to maximise
selection of examples of work that I have
impact in all areas of a customers
created from across my areas of
experience.
expertise. These are grouped into for
major areas:

3. Marketing
Digital
Social
Brand

4. Blue Sky Voice
The Digital arena is my ‘bread
and butter’ as it were. Having
come fom full mix the majority
of my current work is focused
on digital channels.
My competancies are in the following areas:
The Blue Sky Voice is a quarterly
• Website design & development email campaign that enables the
• Customer jouney mapping communication of industry news,
• Sitemapping social media updates, campaign
• SEO & PPC advertising and proposition/product
• eMarketing design and development
updates. The enitre template was
• Digital advertising
• Digital branding
overhauled to improve engagement.
• Social media marketing
Targeting a database of 20,000
The following is a selection of samples of contacts, this communication was
digital achievements: taken from 6-7% open rate to regular
14-18% open rate.

5. CIM Recruitment Ca
mpaign Le arning Zone
The New CIM
The CIM Recruitment recruitment The CIM Learning Zone was a an After modelling a good looking site
campaign required the development old, clunky, overloaded student structure, we wireframed and began
of multiple digital collateral, with resource portal. Tasked with the developing the site infrastructure.
tiered emails designed and built for challenge of bring it back to life, my
multiple industry approaches. Digital work was definitely cut out for me. The website launched within 3 months
advertising banners were used for and received over 30000 visitors a
promotions across media sites. I achieved this by going back to month after launch.
basics and doing a customer journey
This was all used in conjunction with and sitemap of the current site, and www.cimlearningzone.co.uk
offline collateral including, print, remodelling new ideas for much more
events, PR and social media. functional, efficient and easy to use
site.

6. LinkedIn is a very power business tool
that provides large quantities of
Blue Sky Twitter visitors through to the Blue Sky web-
site. All LinkedIn channels are inte-
grated as best as possible. Channels
on LinkedIn which we currently using
include:
• Corporate profile
• Company page
• Groups (Internal & External)
• Staff profiles
• Advertising
The ‘Social Explosion’ has www.linkedin.com/company/
truely taken off with an blue-sky-performance-improvement
increasing peak that shows no
sign off ending. Investment is In the past Blue Sky used content
important for future companies agencies for news feeds directly onto
as more & more customers our website, now we integrate our Blue Sky LinkedIn
invest more time in this twitter feed and source relevant
channel. proposition based articles to gather
our own followers and integrate
Im a social media advocate and see the with Blue Sky news and content
benefits of a full integrated platform that development. We have a single
offers free traffic and an unlimited corporate account with is contributed
resource of information at your fingertips. to by a team of social champions.
Our accounts auto-feeds from our
I have recently developed and manage an blog and other relevant Blue Sky
integrated social media platform for Blue content sources.
Sky Performance Improvement. Here are www.twitter.com/blueskyengage
a few of the main channels utilised:

7. We have our recognisable Youtube
Blue Sky Blog
e Sky Facebo ok channel and are constantly
Blu developing new content for across
all of our propositions. We have a
dedicated AV professional who works
closely with me on developing content
for this channel. This is an up and
coming area that we are looking to
develop, making professional
engaging content.
www.youtube.com/user/bluesky-
performimp
Our Facebook page is designed Blue Sky Youtube Our blog is at the heart of our
to be a window to who Blue Sky is social media, with content being con-
and what it is all about. As we are a tibuted from across all areas of the
people business, this channel enables business. Everyone is encouraged to
us to share our culture through events get involved. Our blog content feeds
that take place, personal content into all of our other social media
engagement and lower level business channels and is very regularly
content engagement (in compari- updated with new content. Our blog
son to LinkedIn & Blog). The page is is integrated with our website,
designed to be fun and share the Blue LinkedIn, Twitter and Facebook.
Sky culture.
www.blueskypeople.wordpress.
www.facebook.com/blueskypeople com/

8. eCentric Marketing
Fusion FX
Branding is an essential tool
for any business. when used
effectively across all channels
the results can be impressive.
It’s not called Brand Power for
nothing.
My baby. Having branded myself eCentric Marketing is a brand I was
You only need to look at the likes of previously I felt that this simply wasn’t asked to help work on developing the
Apple, Coca Cola and Innocent to see enough when working at a senior brand from scratch. The company was
brands that are truly successfull and are level. I have developed my brand registered and relevant digital space
known in most across the demographic using influences thoughout all aspects purchased. The rest was a canvas.
map. of my life including modern art, film, I worked with the brand owners in
maps and music. You may be able bringing their ideas and my passion
I have worked in both agencies and to guess a few! Digital channels are to life. Creating an focal icon and
client side and have experience in in development but are likely to be surrounding corporate brand but with
managing and working with brands as focused in the form of a blog, thought young exciting promotional support
well as creating a few of my own. Here this was pertinent with me being a collateral. This brand is currently
are a few samples I’d like to share: social advocate. developing digital channels before
lanuching. Watch this space...

9. nded
Bluesky Bra
Bluesky Branded is a service that I
setup to service the needs of Bluesky’s
clients.
Offering account managed bespoke
branding projects to support the
implementation and sustainability of
large business transformation
programmes some of which have
been rolled out globally requiring
multi-lingual translations.
As well as supporting clients, this
service also required servicing the
design and brand requirements of
Bluesky creating digital, social, and
print collateral.
Here are a few samples:

10. 07956245541
BEN.WARDELL@GMAIL.COM
@FUFXBENWARDELL