Bet-the-Farm UX: How to harness User-Centered Design, Design Thinking and Lean Startup to drive mission critical UX innovation and lasting organizational change.
Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the talent and tools at their disposal to be successful. John’s team has increasingly been asked to support these innovators and support their existing teams so they can drive both exceptional experiences and organizational change.
Find out how John and his team approach “bet-the-farm” innovation projects by taking the best elements from major movements (User-Centered Design, Design Thinking, Lean Startup) plus the psychology of persuasive design in order to gather critical insights about users, workshop with stakeholders and align on goals, and nurture both the product and the team behind it.
John will show concrete examples where they helped at the world’s biggest online payment company, the world’s biggest academic association and a major governmental agency all succeed at innovating where they were unable to do so in the past.
4. Research
Stakeholder Interviews
Field Research
Competitor Reviews
Expert Reviews
Strategy and Ideation
Strategy Workshop
Design Studio
Rapid Prototyping
Iterative Refinement
UX and Design
IA & Flow
Interaction Design
Concept Realization
Visual Design & Branding
5. Fast Facts
‣ Boutique user experience consultancy
‣ Founded 2011
‣ Founders 15+ years experience in the field
‣ Approximately 1/2 clients large enterprise, 1/2 funded startups
‣ Self-funded, profitable since inception
‣ Annual revenue doubling since founding
6. Types of Clients
1. Enterprises seeking innovation renewal
- Seek more user research
- Want strategy and ideation guidance
- Need help motivating team
2. Startups seeking professional UX
- Need help getting product to launch
- Want a more professional user experience
35. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
36. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
37. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
38. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
Partner designers / developers Support UX team
49. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
50. CEO: I know you had an agenda,
but let’s just sketch our ideas
anyway...
58. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
64. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
Partner designers / developers Support UX team
67. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
Partner designers / developers Support UX team