Tom Fleming - director of Tom Fleming Creative Consultancy Dr Tom Fleming is a leading international thinker and strategist on the creative economy, city-making and arts and cultural policy. As director of Tom Fleming Creative Consultancy, Tom works with national, regional and local governments, plus multiple NGOs, to introduce positive and innovative change. The key spheres of his professional interests include: Creative clusters and innovation ecosystems: maximising the economic growth of the creative and knowledge economy; linking creativity to innovation. Creative city-making: positioning creativity and culture at the heart of planning, social, economic and education policy. Culture, Arts, Creativity & Innovation Policy: leading thinking on new infrastructure models, fitter for purpose creative and cultural education policy, and social innovation through creative approaches. Speaking & Persuading: Tom is an active public speaker and writer. He works internationally to develop dialogue and broker partnership. He has spoken at events in over 20 countries. He is also adviser to the Council of Europe, European Commission, Alliance of Civilisations, UNESCO, British Council and Nordic Council of Ministers.

1. tom fleming / creative consultancy / www.tfconsultancy.co.uk Moscow, December 2011 Creative Entrepreneurship: a New Industrial Age for Russia?

2. tom fleming / creative consultancy / We are a high profile creative economy, arts and cultural planning consultancy based in London, and we offer policy and industry leadership across the creative, cultural and knowledge economy. Through research, strategy and partnership , we position creativity as a key tool for economic and social development. about us www.tfconsultancy.co.uk

3. tom fleming / creative consultancy / our portfolio CHINA & KOREA : Creative Economy Strategy support in Guangzhou, Shenzhen & Seoul NORDIC REGION : Creative Industries Green Paper for the Nordic countries UK & IRELAND A Leading Creative Economy Consultancy and Research Company driving policy at a high level EGYPT & DUBAI : Creative Cluster development BULGARIA & GREECE : Creative Investment & cluster consultancy www.tfconsultancy.co.uk USA : Creative Economy Strategic Planning for Boise, Idaho; & Intercultural City consultancy, Chicago RUSSIA : Creative Cluster Development and Strategy, Tolgliatti, Perm, Novosibirsk, Altai, Tula, Arkhangelsk, Sochi & Moscow PORTUGAL: Creative Economy Strategy for Northern Portugal, ECOC Guimaraes 2012 BRAZIL : Creativity and Innovation Strategy in Sergipe & Creative Industries Investment consultancy, Sao Paulo POLAND & HOLLAND : Warsaw ECOC Quest: Design in Manufacturing Strategy UKRAINE : Creative Economy Mapping Support LEBANON & SYRIA : Cultural Planning &Creative Industries Mapping and Strategy Development BALTIC STATES : Creative Mapping & Strategy in Estonia, Latvia, Lithuania SLOVENIA, SLOVAKIA, CZECH REPUBLIC, BOSNIA & HERZEGOVINA , CROATIA & MONTENEGRO : Creative Economy Strategy Support MONGOLIA: Cultural Policy Support

4. tom fleming / creative consultancy / tom fleming / creative consultancy / I’ve got 20 things to say…

5. tom fleming / creative consultancy / tom fleming / creative consultancy / In 4 Sections…

6. tom fleming / creative consultancy / tom fleming / creative consultancy / Section 1. Let’s not get too excited.

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10. Analogue Consumers Digital Consumers tom fleming/ creative consultancy / tom fleming / creative consultancy /

11. tom fleming / creative consultancy / Chris Smith – ‘Lord Smith of Finsbury’ tom fleming / creative consultancy /

12. Based on the Trajectory and Rhetoric of Growth tom fleming / creative consultancy /

13. tom fleming / creative consultancy / The Creative Industries: “ (T)hose industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.” (DCMS 2001).

14. tom fleming / creative consultancy / The Production of the Conceptual & Policy Universe

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16. tom fleming / creative consultancy / Direct & Indirect Value of the Creative Industries

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18. tom fleming / creative consultancy / The Rise of the Creative Economy

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20. tom fleming / creative consultancy / Crisis? What Crisis?

21. Crisis? What Crisis? “ When faced with a crisis, people do one of two things. Either they ignore it and carry on, in the hope that repeating what they did before will work better, or they innovate their way out of trouble and make a new future.” (After The Crunch CCI Skills 2009). tom fleming / creative consultancy /

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24. Youth Unemployment: Average 20% tom fleming / creative consultancy /

25. tom fleming / creative consultancy / Who Benefits?

26. tom fleming / creative consultancy / tom fleming / creative consultancy / Diminishing Faith in Capacity to Deliver

27. tom fleming / creative consultancy / tom fleming / creative consultancy /

28. tom fleming / creative consultancy / tom fleming / creative consultancy / 2. The gap between rhetoric & reality

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31. tom fleming / creative consultancy / Creative Any(no)where?

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33. tom fleming / creative consultancy / tom fleming / creative consultancy / 3. The evidence gap

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35. tom fleming / creative consultancy / What do we mean by ‘growth’?

36. tom fleming / creative consultancy / tom fleming / creative consultancy / Creative Mapping: Data Relationships Intelligence Ownership Narrative

37. tom fleming / creative consultancy / Synthesis over analysis (Dan Hill)

40. tom fleming / creative consultancy / tom fleming / creative consultancy / 4. The ownership gap

41. tom fleming / creative consultancy / tom fleming / creative consultancy / Creative Industries – but not in our name

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43. tom fleming / creative consultancy / Diversity of interests

44. tom fleming / creative consultancy / Too much instrumental pressure

45. Culture? Economy? tom fleming/ creative consultancy / tom fleming / creative consultancy /

47. tom fleming / creative consultancy / And is the Creative Industries really so ‘exceptional’?

48. tom fleming / creative consultancy / tom fleming / creative consultancy / 5. Reasons to be Cheerful

49. tom fleming / creative consultancy / Re-balancing the economy

51. tom fleming / creative consultancy / The rise of the Creative Entrepreneur

52. tom fleming / creative consultancy / Leading Social, Cultural & Industrial Transformation?

53. tom fleming / creative consultancy / tom fleming / creative consultancy / Section 2. Talent, talent, talent

54. tom fleming / creative consultancy / tom fleming / creative consultancy / 6. Waking up to a creative education

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56. tom fleming / creative consultancy / A journey?

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58. "Look into the toolbox - creativity is the only tool we have left ... and it's important to see it in the round: creativity is a new drug, or a better engine for cars - we shouldn't get trapped in a narrow definition." (Lord Puttnam). tom fleming / creative consultancy /

59. tom fleming / creative consultancy / Nurturing the possibility of creative work

60. tom fleming / creative consultancy / Using the whole brain

61. tom fleming / creative consultancy / Developing Fluencies

62. tom fleming / creative consultancy / Creative Applications…

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64. tom fleming / creative consultancy / tom fleming / creative consultancy / 7. Opening up the world of work

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69. tom fleming / creative consultancy / Enhancing Careers

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71. tom fleming / creative consultancy / tom fleming / creative consultancy / 8. Why go to university?

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73. tom fleming / creative consultancy / These inert fortresses of knowledge

74. Knowledge Exchange? tom fleming / creative consultancy / tom fleming / creative consultancy /

75. tom fleming / creative consultancy / Readying creatives for the world of work

76. tom fleming / creative consultancy / tom fleming / creative consultancy /

78. tom fleming / creative consultancy / Opening up the knowledge & creativity of the institution

80. tom fleming / creative consultancy / tom fleming / creative consultancy / Socially Engaged Practice

81. tom fleming / creative consultancy / tom fleming / creative consultancy / 9. Smart collaboration

83. tom fleming / creative consultancy / Process innovation Regulated innovation Incremental innovation Collaborative / open innovation

84. tom fleming / creative consultancy / Toward Radical Innovation?

85. tom fleming/ creative consultancy / tom fleming / creative consultancy / Mixed Economy, a Creative Ecology

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87. tom fleming / creative consultancy / tom fleming / creative consultancy / 10. Diversity advantage

89. tom fleming / creative consultancy / tom fleming / creative consultancy / Section 3. Business, business, business

90. tom fleming / creative consultancy / tom fleming / creative consultancy / 11. The intermediary agency?

92. tom fleming / creative consultancy / The exceptionalism of the creative entrepreneur?

93. tom fleming / creative consultancy / Cultural Commercial Mine Ours Project Portfolio Value Price

95. tom fleming / creative consultancy / What kind of intermediary do we need?

96. Equipped to Succeed? Business planning and development Accessing finance Intellectual property rights Peer-to peer knowledge Markets and supply chains A role in place-making tom fleming / creative consultancy /

98. Risky Business? tom fleming / creative consultancy /

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102. BUT: Multiple new Markets & Business Models tom fleming / creative consultancy /

103. tom fleming / creative consultancy / What are the enabling conditions?

104. tom fleming / creative consultancy / tom fleming / creative consultancy / 12. The ‘creative quarter’?

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108. tom fleming / creative consultancy / tom fleming / creative consultancy / Organic & Distinctive

110. tom fleming / creative consultancy / tom fleming / creative consultancy / The ‘Hygiene factors’ Build on the ‘organic’ Mix disciplines Production & consumption Mix of rents & models Open & fun Curate it Connect hubs Position as a cultural asset

111. tom fleming / creative consultancy / Curating the mix? Integrating support Generating social capital?

112. tom fleming / creative consultancy / tom fleming / creative consultancy / 13. The distributed cluster?

113. 1. Sector specific and not generic tom fleming / creative consultancy /

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116. tom fleming / creative consultancy / 14. The renaissance of the arts &cultural sector? tom fleming / creative consultancy /

118. “ We are most interested in collisions of experience and cultures, to create something new. A laboratory for experiment, risk and disruption. We are a router and amplifier of cultural ideas, creativity and technology” (Dick Penny, Managing Director, Watershed). tom fleming / creative consultancy /

119. Bristol tom fleming / creative consultancy /

120. tom fleming / creative consultancy / ‘ With’

121. tom fleming / creative consultancy / tom fleming / creative consultancy /

122. tom fleming / creative consultancy / Not ‘For’

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124. tom fleming / creative consultancy / tom fleming / creative consultancy / 15. The age of convergence

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128. tom fleming / creative consultancy / tom fleming / creative consultancy /

130. tom fleming / creative consultancy / Different Types of Convergence

131. tom fleming / creative consultancy / tom fleming / creative consultancy / Section 4. Social Capital & the creative economy

132. tom fleming / creative consultancy / 16. It’s not about support, it’s about relationships…? tom fleming / creative consultancy /

134. tom fleming / creative consultancy / tom fleming / creative consultancy / 17. It’s not about growth, it’s about value

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136. tom fleming / creative consultancy / tom fleming / creative consultancy / 18. It’s not about just now, it’s about sustainability?

137. Not just adapting but delivering change tom fleming / creative consultancy /

138. tom fleming / creative consultancy / tom fleming / creative consultancy / 19. It’s not about size, it’s about quality?

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140. tom fleming / creative consultancy / tom fleming / creative consultancy / Small is Beautiful (too) tom fleming / creative consultancy /

141. tom fleming / creative consultancy / tom fleming / creative consultancy / 20. It’s about the city

142. tom fleming / creative consultancy / tom fleming / creative consultancy / (Re)Imagining the Possibility of the City tom fleming / creative consultancy /

144. tom fleming / creative consultancy / tom fleming / creative consultancy / Delivering Social Capital

146. tom fleming / creative consultancy / And Leveraging Social Capital of the Creative Entrepreneur tom fleming / creative consultancy /

147. tom fleming / creative consultancy / tom fleming / creative consultancy / Niche Distinctive Hyper-relevant

148. tom fleming / creative consultancy / tom fleming / creative consultancy / Locally Embedded

149. tom fleming / creative consultancy / tom fleming / creative consultancy / Globally Connected

150. tom fleming / creative consultancy / With Creative Entrepreneurs at the heart of the project tom fleming / creative consultancy /

151. tom fleming / creative consultancy / Or in Russia can we just let the creatives get on with it? tom fleming / creative consultancy /

153. tom fleming / creative consultancy / We are a high profile creative economy, arts and cultural planning consultancy based in London, and we offer policy and industry leadership across the creative, cultural and knowledge economy. Through research, strategy and partnership , we position creativity as a key tool for economic and social development. about us www.tfconsultancy.co.uk twitter / @tfconsultancy www.tfconsultancy.co.uk