1. Brianna Roberti
“FA102a, Research and Brand Development”

2. Assignment One, Research
“A Robot that Learns How to Tidy Up After You”
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you

3. Assignment One, Research
Researchers at Cornell’s Personal Robotics
Lab have trained a robot to examine a room,
identify all the objects, figure out where they
belong, and put them away to their designated
places.
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you#!prettyPhoto

4. Assignment One, Research
The robot stitches together images to develop
an overall view of the room. It divides it into
blocks based on gaps of color and shapes.
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you#!prettyPhoto

5. Assignment One, Research
Even though the robot can not identify the
difference between a bowl and a globe; it is 80
percent accurate.
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you#!prettyPhoto

6. Assignment One, Description of Future Product or Service
A robot mind at work.

7. Assignment Two, Naming Process
Selected Words from Original Post:
Tidy, Responsive, Helpful, Clean
Generated Name Possibilities:
RoboTidy
Handful Healper
Selected Name:
RoboTidy

8. Assignment Two, Brand Character Diagram
Character/ Persona Tone
Organized Direct
Authoritative Personal
Professional Responsive
Tidy Loyal
RoboTidy
Language Purpose
Simple Clean
Essential Stack
Helpful Help
Savvy Service