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Bringing Responsible
 Gambling to Online Play
           Dr Richard T. A. Wood
               GamRes Limited
Responsible gaming research and consultancy
              info@gamres.org
Game design      4 key    Player support

               elements



Player tools              Informed player
                               choice
Game design    Player support




Player tools   Informed player
                    choice
What is the acceptable limit of game design?
GAM-GaRD = Guidance about
     Responsible Design
     www.Gamgard.com

Early warning of potentially problematic game
features

Applies evidence based knowledge

Shows what might be changed

An objective, standardized, documented process

Used by 15 gaming companies/regulators world-
wide
High risk


Medium risk


 Low risk
What happens if a game
  appears high-risk?

Change one or more of the characteristics

Introduce more stringent RG features (limits,
warnings etc.)

Abandon or redesign the game
Game design    Player support




Player tools   Informed player
                    choice
www.GamTalk.org
www.parlonsjeux.org
Bill 123 “Hi everyone, I am
       worried my gambling is getting a bit
                   out of hand”




 NewMe “Hi Bill123, I have
been there too. What do you
        gamble on?
Community support




(Wood & Wood, 2007; 2009; 2011)
Self discovery and insight




(Wood & Wood, 2007; 2009; 2011)
Resisting impulsive urges




(Wood & Wood, 2007; 2009; 2011)
Choices and strategies




(Wood & Wood, 2007; 2009; 2011)
Anonymity




(Wood & Wood, 2007; 2009; 2011)
Very popular with women




(Wood & Wood, 2007; 2009; 2011)
Convenience and accessibility




(Wood & Wood, 2007; 2009; 2011)
Game design    Player support




Player tools   Informed player
                    choice
Player tracking and
     feedback




Healthy   Some issues   Problems
Issues with behavioral
       tracking
Algorithmic approaches and prognosis

Predictions not 100% accurate

Encourage self-monitoring or reliance on safety
net?

Enhanced player feedback on actual behaviors
rather than prediction

Self-tests
Game design    Player support




Player tools   Informed player
                    choice
Player Tools
Limit setting (spend, deposit, loss, time)

Voluntary versus Mandatory

Play break versus self exclusion

(Wood & Griffiths, 2007; Parke, Rigbye, Parke, Wood et al 2007;
Wood & Bernhard, 2010)‫‏‬


Keeping players on a ‘responsible’ online gaming
website

Player engagement with RG
Benefits of Online RG
   Potential for better informed players with more
   options for control

   RG is an expectation for ethical practice

   Trust and integrity - “if they care about players
   they are more trustworthy”

(Wood & Griffiths, 2007; Parke, Rigbye, Parke, Wood et al 2007;
  Wood & Bernhard, 2010)‫‏‬


   Help prevent players gambling offshore

   A more sustainable market
Thank You
Q u e s t i o n s
 p l e a s e ?



 info@GamRes.org
 www.GamRes.org

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Csr1 can gan-sum-wood_2011

  • 1. Bringing Responsible Gambling to Online Play Dr Richard T. A. Wood GamRes Limited Responsible gaming research and consultancy info@gamres.org
  • 2. Game design 4 key Player support elements Player tools Informed player choice
  • 3. Game design Player support Player tools Informed player choice
  • 4. What is the acceptable limit of game design?
  • 5. GAM-GaRD = Guidance about Responsible Design www.Gamgard.com Early warning of potentially problematic game features Applies evidence based knowledge Shows what might be changed An objective, standardized, documented process Used by 15 gaming companies/regulators world- wide
  • 7. What happens if a game appears high-risk? Change one or more of the characteristics Introduce more stringent RG features (limits, warnings etc.) Abandon or redesign the game
  • 8. Game design Player support Player tools Informed player choice
  • 11. Bill 123 “Hi everyone, I am worried my gambling is getting a bit out of hand” NewMe “Hi Bill123, I have been there too. What do you gamble on?
  • 12. Community support (Wood & Wood, 2007; 2009; 2011)
  • 13. Self discovery and insight (Wood & Wood, 2007; 2009; 2011)
  • 14. Resisting impulsive urges (Wood & Wood, 2007; 2009; 2011)
  • 15. Choices and strategies (Wood & Wood, 2007; 2009; 2011)
  • 16. Anonymity (Wood & Wood, 2007; 2009; 2011)
  • 17. Very popular with women (Wood & Wood, 2007; 2009; 2011)
  • 18. Convenience and accessibility (Wood & Wood, 2007; 2009; 2011)
  • 19. Game design Player support Player tools Informed player choice
  • 20. Player tracking and feedback Healthy Some issues Problems
  • 21. Issues with behavioral tracking Algorithmic approaches and prognosis Predictions not 100% accurate Encourage self-monitoring or reliance on safety net? Enhanced player feedback on actual behaviors rather than prediction Self-tests
  • 22. Game design Player support Player tools Informed player choice
  • 23. Player Tools Limit setting (spend, deposit, loss, time) Voluntary versus Mandatory Play break versus self exclusion (Wood & Griffiths, 2007; Parke, Rigbye, Parke, Wood et al 2007; Wood & Bernhard, 2010)‫‏‬ Keeping players on a ‘responsible’ online gaming website Player engagement with RG
  • 24. Benefits of Online RG Potential for better informed players with more options for control RG is an expectation for ethical practice Trust and integrity - “if they care about players they are more trustworthy” (Wood & Griffiths, 2007; Parke, Rigbye, Parke, Wood et al 2007; Wood & Bernhard, 2010)‫‏‬ Help prevent players gambling offshore A more sustainable market
  • 25. Thank You Q u e s t i o n s p l e a s e ? info@GamRes.org www.GamRes.org