1. Equity Endeavor, Inc.
Investor Presentation
www.equityendeavor.com

2. 2
Strictly Confidential
Meet the Team
Broderick
McClinton
Eric
Sonnier
Matt
Christen
§ Born and raised in Baton Rouge, LA
§ Finance/Political Science Degree
from Tulane University
§ Associate, BlackRock
§ Economic Development, Greater New
Orleans Inc.
§ Harvard Business School, 2014
§ Born and raised in Houston, TX
§ Marketing Degree from The University
of Texas at Austin
§ Strategy & Operations Consultant,
Deloitte
§ Account Executive, MdotM, Inc.
§ Harvard Business School, 2014
§ Born and raised in Houston, TX
§ Computer Science Degree from The
University of Texas at Austin
§ Spent past 8 years programming
various trading strategies into
automated platforms

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Before We Begin
We focus on helping traditional small
businesses that operate within a limited
geographic footprint. We do not
support startups or individual projects.
We are a rewards-based platform, which
means that our business owners
exchange non-financial (e.g., products,
and services) items for contributions.
Small Business Rewards-Based

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Two Major Trends
Two major trends have led to the creation
of the Equity Endeavor platform.

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Trend #1
Upgrade or replace equipment
Renovate or expand storefronts
Enhance quality of service
Create a better consumer experience
Small business owners are having a difficult time finding
capital to:

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In fact, data shows a large need for capital to grow
Source:
Pepperdine
Private
Capital
Access
Index,
4Q2013
25%
45%
65%
2Q
2013
3Q
2013
4Q
2013
Es-mated
%
of
Business
Owners
(<$5MM
in
revenue)
needing
loans
for
growth
or
expansion

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But capital is hard to find for small businesses*
68.8%
Said equity was
difficult to raise
68.7%
Said debt was
difficult to raise
34.0%
Acquired a
business loan
*
Defined
as
having
less
than
$5
million
in
revenues
Source:
Pepperdine
Private
Capital
Access
Index,
4Q2013

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And this lack of capital isn’t a recent event
Small business financing in the U.S.
has experienced a steady decline due
to a number of factors. Small
businesses:
Don’t have the resources of large
corporations
Are more risky
Are perceived as unprofitable to banks
Have lower potential equity returns
compared to technology startups
0
2
4
6
8
10
12
14
16
18
0
50
100
150
200
250
300
2005
2006
2007
2008
2009
2010
2011
2012
2012(4)
GDP,
Trillions
Small
Business
Loans,
Billions
$50
billion
or
more
$10
billion
to
$49
billion
$1
billion
to
$9
billion
$500
million
to
$999
million
$100
million
to
$499
million2
Less
than
$100
million
Gross
Domes>c
Products
(GDP)
Source:
SBA:
Small
Business
Lending
in
U.S.,
2012

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Why is this a big deal?
64%
of new private
sector jobs
99%
of U.S. firms
Small Businesses in the U.S. play a very important role in
overall economic activity
American jobs
77
MILLION

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Trend #2
$2.7 billion raised in 2012
1 million campaigns run in 2012
Forecasted 89% YoY Growth
Crowdfunding has seen tremendous growth and is forecasted
to continue its upward momentum.
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
2009
2010
2011
2012
2013F
Funding
Volume
(in
billions)
Source:
Massolu>on
2012
Crowdfunding
Industry
Report

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But small businesses* are not benefitting
*
Defined
as
having
less
than
$5
million
in
revenues
/
Non-­‐financial
based
Campaigns
Source:
Pepperdine
Private
Capital
Access
Index,
4Q2013
Only 17% reported
crowdfunding
efforts

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Why is this the case?
Global, Not Local Lack of Focus No Customization
§ Crowdfunders
for
local
businesses
are
going
to
come
from
an
area
in
close
proximity
to
the
business
because
those
are
the
people
who
are
familiar
with
the
business
§ Small
businesses
don’t
fit
well
into
many
current
plaWorms.
They
oYen
find
themselves
on
plaWorms
where
they’re
compe>ng
against
tech
gadgets,
crea>ve
projects,
or
nonprofits
§ Local
small
businesses
have
different
fundraising
needs
than
tech
startups
and
crea>ve
projects.
They
need
a
plaWorm
that
rallies
a
community
behind
businesses
in
their
area
Existing crowdfunding platforms are not ideal for small
business because…

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Here are a few examples
Focuses
on
individual
crea-ve
projects
that
largely
leave
out
local
small
business
No
focus
and
not
localized,
leading
to
subop-mal
situa-on
for
small
businesses
Equity
crowdfunding
is
not
a
viable
op-on
for
a
majority
of
small
businesses

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The Solution
Crowdfunding Platform Built for Small Business

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Why is this the solution?
Raise capital for projects that will take business
to the next level
No requirement for principal or interest
payments, or giving up equity
Crowdfunding platform focused on
traditional small business
Bring customers closer to the business,
which is an important data point for lenders
and brokers
Localized platform increases brand awareness
within community & targets those who care most
Value
Proposition
for Business
Owners
1
2
3
4
5

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How is our platform structured?
Homepage
Source of information for
business owners, including
explainer videos,
testimonials, and a blog.
Localized Portals
We have created individual
city portals with the goal
that they look and feel
“local.”
Campaign Pages
This page tells each
business’s story and their
reason for raising funds.
Future features that create more of a community
§ Educational content for small business owners
§ Comments section so that business owners can engage with consumers
§ Map feature that allows the community to find small businesses in their area
§ Relevant articles, news, and events happening in the local area

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Our crowdfunding campaign process
Project Realization Campaign Creation Campaign Review Launch Campaign Raise Funds
§ Recognize need for
addition to product
or service offering
§ Structure creative
rewards for
crowdfunders’
contributions to
campaign
§ Equity Endeavor
conducts review of
application
§ Campaign
featured on
relevant city
portal
§ Crowdfunders
contribute to the
campaign and
receive rewards
Search Choose Pledge Receive Enjoy
§ Search for
campaigns within
city of choice
§ Choose the
business you wish
to pledge to and the
reward of choice
§ Pledge the dollar
amount associated
with the reward
choice
§ Receive the
reward when the
campaign
succeeds. No
funds debited if
campaign fails
§ Enjoy reward and
reap the benefits of
the improvement or
expansion made to
the local business
For
Business
Owners
For
Community
Builders

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Pilot Launch
Since launching our pilot in September, we
have worked with 24 businesses, 10 of which
have already finished their campaigns

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We launched a pilot in Austin and New Orleans and
had great results
Failed
SUCCESS
Close
to
Launch
SUCCESS
SUCCESS
SUCCESS
SUCCESS
SUCCESS
SUCCESS
Failed
Failed
Close
to
Launch
Close
to
Launch
Launching
Soon
Launching
Soon
Launching
Soon
Close
to
Launch
On
Hold
Close
to
Launch
Close
to
Launch
Close
to
Launch
Close
to
Launch
Close
to
Launch
Close
to
Launch

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Texas
51%
LA
35%
Other
13%
Statistics for the 10 small businesses that have
finished their campaigns
$80,457 raised from
483 Crowdfunders
Crowdfunder
Breakdown
70%
Success Rate

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Case Study: RedBird Pilates & Fitness
$10,000 Campaign Goal
Small
Business
Owner
Lee Vallely,
owner of RedBird Pilates & Fitness
Over 20 years experience in the
health and wellness industry

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Case Study: RedBird Pilates & Fitness
$10,000 Campaign Goal
Campaign
Goal
Raise $10,000 in order to:
Move to a larger studio
Purchase new equipment
Launch of a RedBird teacher training program
Launch of RedBird TRX training program
Fund scholarships for women in East Austin

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Case Study: RedBird Pilates & Fitness
$10,000 Campaign Goal
Campaign
Results
$10,725 raised in 30 days
86 campaign contributors
90 rewards purchased
94% of funds came from local contributors
Brokers & leasing agents became more willing to work with RedBird

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=
Market Size
Relevant
Small
Businesses
Average
Crowdfunding
Raise
5.3MM $10,000 7%
Fees Retained
by Equity
Endeavor
$3.7B
Per Year
Market
Criteria:
Only
includes
firms
with
0-­‐9
employees
in
our
designated
most
appropriate
NACIS
industries
(Retail
Trade,
Educa>onal
Services,
Arts
Entertainment
and
Recrea>on,
Accommoda>on
and
Food
Services,
and
Other
Services
except
Public
Administra>on)
Source:
United
States
Census
Bureau,
2011
Survey

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This is our timeline
Solidify CVP and establish MVP
§ Define MVP
§ Begin pilot study in Austin and NOLA
§ Enroll 4 SMBs per city
§ Begin awareness campaign
Grow presence and adapt offering
§ Complete pilot
§ Adapt service offering to incorporate pilot
findings/feedback
§ Enroll ~10 additional businesses per city
§ Expand brand awareness through partnerships,
social media, digital marketing, organic efforts
Expansion
§ Expand presence within Austin and NOLA
§ Enhance user experience and add features to
the platform (i.e., talent exchange, user profiles)
§ Firm up customer acquisition strategy
§ Expand to additional cities
June - Aug 2013 Sept – Mar 2014 Apr 2014 +

26. 26
Strictly Confidential
Current Sales Funnel: Monthly leads have grown 3x
since January
acquisition
channels
8
Social Media Advertising
E-mails Outreach
Partnerships
Business Owner Referrals
Press
Content Downloads
Street Teams
Free Consultations
Acquisition Channel
16
Customers
66
Ac>ve
Leads
134
Inbound
Inquiries

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Establishing a presence
Buy Local / Support Local organizations
Local government & chambers of commerce
Local media
Small Business Vendors (Consultants,
Accountants, Lenders, PR, etc)
The community of business owners
Forming
relationships
with
1
2
3
4
5

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Our fee structure
All business owners pay a front end fee that is 1% of target raise
In addition to the 1% fee, business owners that raise target amount
pay us 6% of the actual raise amount
In addition to the above two fees, business owners that hit target
pay our 3rd party payment processor an extra ~3.25%
Business owners that do not hit target amount do not pay any
additional fees outside of the first fee (1% of target)

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Economics of a project
Revenue
Per Project
Acquisition
Cost
400 180* 220
Gross Profit
55%
Gross Margin %
We assumed a 50% success rate for this calculation
§ Front-end fee: $10,000 average raise x 1% fee = $100
§ Additional fee (if successful): $10,000 average raise x 6% fee x 50%
Success Rate = $300
§ Total Average Revenue Per Project = $400
§ Customer Acquisition Cost of $180 is an estimate based off the small
amount of data we have
We are not currently charging a fee, though we have discussed the fee
structure with all customers, and have undoubtedly seen a willingness to pay

30. 30
Strictly Confidential
Equity Endeavor Financial Projections
Revenue
Front End Fees
Commission Fees
Total Revenue
Operating Expenses
Personnel
Marketing
Rent
Administrative
Total Operating Expenses
Income Before Taxes
Net Income Margin
July-Dec 2014 2015 2016 2017 2018
30,000$$$$$$$$$$$$$$$$$$$ 240,000$$$$$$$$$$$$$$$$$ 960,000$$$$$$$$$$$ 2,400,000$$$$$$$$$ 4,800,000$$$$$$$$$
90,000$$$$$$$$$$$$$$$$$$$ 720,000$$$$$$$$$$$$$$$$$ 2,880,000$$$$$$$$ 7,200,000$$$$$$$$$ 14,400,000$$$$$$$$
120,000 960,000 3,840,000 9,600,000 19,200,000
147,500$$$$$$$$$$$$$$$$$ 630,000$$$$$$$$$$$$$$$$$ 1,585,000$$$$$$$$ 2,580,000$$$$$$$$$ 4,050,000$$$$$$$$$
73,500$$$$$$$$$$$$$$$$$$$ 427,800$$$$$$$$$$$$$$$$$ 1,477,680$$$$$$$$ 3,305,280$$$$$$$$$ 5,980,704$$$$$$$$$
12,000$$$$$$$$$$$$$$$$$$$ 24,000$$$$$$$$$$$$$$$$$$$ 52,364$$$$$$$$$$$$ 93,818$$$$$$$$$$$$$$ 154,909$$$$$$$$$$$$
7,375$$$$$$$$$$$$$$$$$$$$$ 31,500$$$$$$$$$$$$$$$$$$$ 79,250$$$$$$$$$$$$ 129,000$$$$$$$$$$$$ 202,500$$$$$$$$$$$$
240,375$$$$$$$$$$$$$$$$$ 1,113,300$$$$$$$$$$$$$$ 3,194,294$$$$$$$$ 6,108,098$$$$$$$$$ 10,388,113$$$$$$$$
-$$$$$$$$$$$$$$$$$$$$$$$$
(120,375) (153,300) 645,706 3,491,902 8,811,887
17% 36% 46%
Number of Local Portals
Number of Crowdfunding Campaigns
Percentage of Market
5 10 20 40 80
300$$$$$$$$$$$$$$$$$$$$$$$$ 2,400$$$$$$$$$$$$$$$$$$$$$ 9,600$$$$$$$$$$$$$$ 24,000$$$$$$$$$$$$$$ 48,000$$$$$$$$$$$$$$
0.01% 0.05% 0.18% 0.45% 0.91%

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Strictly Confidential
Amount of Capital Seeking to Raise: $500,000
Use of Funds
Hiring Critical Personnel: Front-end Developer and Campaign
Creation Specialist. Salesperson in 2015
Contracts: Website Designer, Freelance Work
Marketing: Social Media/Digital/Print Advertising, Content Creation,
Seminars for Businesses, Referral Payments, and Street Teams
Operations: Rent, Travel, Accountant and Legal Fees