Are you looking for new ways to market your business? Do you want to target a world-wide audience? M...

1. All set For The Cam? Try These Smart Video Marketing
Pointers
Are you looking for new ways to market your business? Do you want to target a world-wide
audience? Many modern businesses have discovered that video marketing is an excellent way to
reach and interact with customers. Keep reading for some hints on how to create video marketing
content to improve your business.
You can stay close to your customers by using video marketing. You should ask customers to send
you their questions about your products or on topics related to your industry and answer the best
questions in a short weekly video. It would be a nice gesture to give free products to those that sent
in questions.
Attempting to do everything on your own is not a wise move. It is not always easy to devise new and
different ideas for a continuing video marketing campaign. Collaborate with colleagues, family
members and friends to keep your idea list fresh. Do this often to ensure you keep coming up with
great content.
If your videos are about a product you sell, make sure to include a link in the video description. This
link should actually be inside the actual video player. That way, the link will stay with the video if the
video gets shared or embedded elsewhere.
Decide on a consistent tone for your
marketing videos. Try to determine if
demonstrations, straight talk, or humor
will best suit your needs. Your tone
should be adapted to your audience
and to the products you are selling.
Match your tone and image to what
you've read here about making videos.
If you're selling a product, create a
video which tells your customers how
to use the product. You can start with
opening the box, run through how to
put it together, and then show them how they can use it. This will make them appreciate how much
you respect your customers.
If you are still experimenting with video marketing, you should select a small audience of customers
and ask them to watch your videos and give you some feedback. This is a good way to make sure
your approach to video marketing is relevant to the target audience you are addressing.
If you want to create videos of yourself talking to your audience, keep in mind that your appearance
and diction are important. Take the time to do your hair, pick some nice clothes and apply some
makeup. Make sure the lighting works to your advantage and do not hesitate to do multiple takes if

2. your diction is not perfect.
When searching YouTube for ideas, don't forget to use the * wildcard operator. This allows you to
find videos, which are similar but not identical to your search terms. For example, "How to * a book"
may lead you to some crafty questions and answers about working with books creatively.
Videos which are unpredictable work. If you can do something in your video which is surprising and
yet not cheesy or lame, you'll catch your viewer and they'll share the video with family and friends.
Go with cute, shocking or funny and avoid gory or juvenile humor as much as possible.
Great audio and video equipment makes for a great video. If you use old crappy equipment, you'll
get an effect you might not expect. That doesn't mean that effect isn't what you want, so play with
the equipment you use until you get the video which matches the tone you wish it to have.
To launch your business into video marketing, hold a contest! Open it up to the public and display all
of their videos. This will generate a lot of enthusiasm about your business, raise your ranking in
search engines and give you great ideas to use in your video marketing campaign!
Hire a pro to film your videos if you have trouble with b2b video marketing them. Poorly produced
videos made at home are worse than having no videos. Try finding a local videographer that can
create compelling storylines and has quality equipment. Be sure to see samples and ask for
references. Don't just go to the cheapest place, but try to find an affordable one for your budget.
After you make your video, play it in front of a test audience to get some helpful feedback. The
audience can be your friends or family whose opinions you trust. Sometimes it is not easy to see
things from a consumer's perspective. Feedback from a test audience can help you refine the
delivery of your message to make it more clear.
If you are camera shy, or you do not feel like you would be good at video marketing, look within your
company for someone who would be a good fit. They are usually the most friendly and have a natural
exuberance that radiates around them. This is the person you want to choose for your video
marketing.
Why not review a product in your line? Have real customers test it out and provide you with a home
video of their efforts. This is a great way to give a personal feel to your brand while also showing
how great your products or services to new and old customers alike.
Make sure you are posting videos on a regular, consistent basis. This requires that you put in the
work and actually post numerous videos. Although your videos shouldn't be terrible quality, you
should not worry so much about the quality that you are neglecting to post any videos at all. You
can't expect to have results in your video marketing campaign without many videos.

3. While useful informational videos can be longer, most
promotional videos should be less than a minute. A lot of
people do not want spend a lot of time doing much these
days, so you have to get their attention right away.
If you are not sure where to begin with your video
campaign, check out what your competitors are doing.
What seems to be working, and what does not produce
results? You can gauge its relative success by reading
customer comments and seeing how many times http://www.ssa.gov/bso/bsowelcome.htm each video
was shared. Don't rip off your rivals' content, but use it as inspiration.
As you have seen above, using video marketing is very important in the modern era of technology.
The current generation watches online videos through YouTube and their social media accounts
every single day, so it is important that you are using them as well. Keep the above tips in mind, and
your business can succeed.