Bronson Chang discussed his journey as a social entrepreneur and his business Uncle Clay's. He provided background on himself and how he came to start Uncle Clay's. He then gave a crash course on social entrepreneurship, discussing key concepts like the triple bottom line of people, planet and profit. Chang explained how he started Uncle Clay's to address pains around a lack of unique food options and community spaces. He outlined the timeline and operations of Uncle Clay's business. Chang concluded by discussing how others can live the spirit of pure aloha.

1. CHANGE THROUGH BUSINESS
M JOURNEY AS A SOCIAL ENTREPRENEUR
Y
Arts and Com erce College for W en, Hubli
m om
Bronson Chang
July 10, 2009

2. “
True compassion is m than flinging a coin to
ore
a beggar;
it com to see that an edifice w
es hich produces
beggars requires restructuring.”
Martin Luthe r King Jr.

3. presentation overview
•m personal bac kg ro und
y
•a c ras h c o urs e in social entrepreneurship
•building a social enterprise: unc le c lay ’s
•bringing it all together: living pure alo ha

4. m personal journey
y
uncle clay’
s
hubli w ater
and
health project
attending
University of
Southern California
graduated
from Punahou
fish farm
and jewelry store
born in Hawaii

5. a crash course in social entrepreneurship
e ntre pre ne urs hip
the process of identifying pains in the world
then creating innovative solutions to them
by m obilizing people and resources
what?
s o c ial
a conscious and focused effort
to im prove
the wellbeing of people
and/or the planet

6. a crash course in social entrepreneurship
the People
s ocial e nte rpris e
ho w ?
Planet Profit
the “triple bo tto m line ”

7. a crash course in social entrepreneurship
Muhammad Yunus
•Gram een Bank
•$6.5B disbursed loans, 7.3MM
borrowers, 98% recovery rate
•Nobel Peace Prize, 2006
Bill Drayto n
who ? •Ashoka: Innovators for the Public
•everyone a change-m
“ aker”
revolution
Wo rld ’s 6.7 Billo n Othe r Pe o ple
You?
•
• e?
M

8. building a social enterprise: uncle clay’
s
howit started … a thought and feeling … something m be done.
ust

13. Expe rime nt
Time

16. the unc le c lay ’s time line
1950s 1996 2007 2008 today!
bac kg ro und pro duc t c us to me r dis tributio n financ ials

17. uncle clay’ offers…
s
amulticultural menuof
authe ntic , he althy , s pe c ialty fo o ds
from countries around the world
and
“ pure aloha experience”
the
bac kg ro und pro duc t c us to me r dis tributio n financ ials

18. pain
s
an absence of unique
1 and nutritional food/drink
options
lack of “
third places”
,
2 w here one can experience
the true beauty of Hawaii
bac kg ro und pro duc t c us to me r dis tributio n financ ials

19. first
custom er
bac kg ro und pro duc t c us to me r dis tributio n financ ials

20. po te ntial ne w lo c atio ns
better size
higher traffic
no custom base
er
c urre nt lo c atio n
aina haina shopping center
814 square feet
strong custom base
er
lowtraffic
bac kg ro und pro duc t c us to me r dis tributio n financ ials

22. bringing it all together: living pure aloha

23. bringing it all together: living pure aloha
your name
howyou c
an
live pure a
loha

24. thank you!
contact:
bronson@ uncleclays.com
w w
w .ChangeThroughBusiness.com