![What is our history? ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Similar a Embracing Technology As A Nonprofit Ct Beardsley Presentation
Similar a Embracing Technology As A Nonprofit Ct Beardsley Presentation (16)
Último
Último (20)
Embracing Technology As A Nonprofit Ct Beardsley Presentation
- 1. Embracing Technology as a Nonprofit: 5 Easy Steps Brooke Csukas Account Executive, eTapestry Division of Blackbaud September 10, 2009
- 4. How is the Economy Affecting Giving? Image Source: http://www.emu.edu.tr/mbalcilar/econconference/index_files/global-economy_0.jpg
- 6. The Rules Still Apply (It’s all about relationships… not technology)
- 8. Web Site Optimization: Before, After, and After!
- 12. Top Ten Traffic Sources
- 14. Google Grant/Sponsored Links—How to increase your web presence/visibility
- 16. Keep it simple & Make Integration a Focus Constituent Website Gather Information Use Email Database Database
- 17. Do you have an Online/Social Media Strategy? Google Adwords Media & PR E-mail Campaigns Social Networks Integration with Direct Mail Banner Ads on Homepage, Blog and eNewsletter
- 33. FACEBOOK Users
- 45. The Power of Twitter
- 59. Reporting How do this year’s donors compare to last year’s?
- 84. What Now? 1. How do we stack up? 2. Written Plan 3. Continuous Evaluation of Tools/Technology 4. Have FUN
- 86. Questions?
Notas del editor
- Today, we are going to cover several aspects of technology as it pertains to fundraising. In the past, we’ve struggled to simplify this enough to be able to cover it all in one session. Now, we feel like we’ve been able to effectively summarize all of these separate avenues of technology but most importantly paint the picture of how all of these tools can come together and work for you, regardless of shape or size.
- Economy a hot button now and it seems to be sort of the underlying theme in most presentations these days. Forcing organizations to change the ways of thinking and operating In our experience, a lot of gloom and doom, but we are already starting to see that organizations that are forging ahead and continuing to invest in their mission are beginning to emerge Open the floor for opinions on how the economy has affected overall giving
- Studies show that people are still giving – although they might be changing the WAY they give, which you need to be aware of and understand how to interact and follow-up We’ve also seen a significant increase in Online Donations. Not sure how much that is connected to the economy but people are more inclined than ever to find out about you and support your mission online To audience: Have you stopped giving? Have you changed the way you give?
- Don’t want people to recognize your technology…want them to CONNECT with you! Machine is NOT replacing Man How can we apply these ideas and concepts that have been around for years into technology?? That’s what we’ll explore today. segue ----To audience: Where is the first place you go to find information about any topic?
- How many of you guys are happy with your website and feel it’s effective?
- If you build it, will they come? Having a website is first priority Key steps to building/maintaining a successful website
- To audience: Has anyone heard of Google Analytics? eTapestry web services inserts this into every page we build & suggests that our customers use this info
- Test and optimize your site content and design Choose pages and content to test Test changes with visitors Learn what changes drive most conversions
- How many of you have typed your name into Yahoo or Google??
- Now they are the creators of content
- Now lets talk about some other methods of increasing awareness and reach on the web. Technology has really revolutionized the way people are finding you or information about you on the internet. To audience: Does anyone have a strategy when it comes to online/social media?
- Social Media by definition More than anything, it’s the use of technology for the real-time sharing of information among millions of people! ! Connecting People and RECONNECTING people Growth of Twitter – we’ve talked about it for years!
- This table outlines the concept and transition well. Where have we come in 10 years? It used to be a one-way electronic “brochure” of information. Now, it’s engaging people, influencing action, etc.
- Umass and Dartmouth joint study of the 200 largest charities in the US
- Perception of Social Media has changed – everyone is using it! You cannot ignore the potential outreach (Google is #1) (Yahoo #2)
- Provides a strong avenue for your organization to broadcast testimonials and describe how you are serving the community Show clips from EVENTS Volunteer activities TEstimonials
- Viral Effect Video can elicit emotion How many of you have forwarded a video? Laughing and Crying---powerful emotions Think about this: read in your thank you letter that the kids loved the new playground that your money went towards….how cool would it be to have a link to a video on the website? Would you forward?
- To Audience: Have you heard of Broadcast your cause? Specifically built for Nonprofits Premium branding; increased uploading capabilities Rotation of videos in “promoted area” Option to use google checkout to drive fundraising
- Catholic Relief Services Year end campaign—went out to 100,000 people so yes, big campaign….but let’s look at the concept
- A week later, they changed the Subject Line (gave sense of urgency) Added hotspot text (taking end-user back to online giving page) Added emotional video appeal (Only a link to the video – on Youtube) Raised $112K
- Continuously changing content of the letter Multi-channel communications (Facebook – “keep an eye out for our e-mail”)
- Difference between Personal Page & Organizational/Cause Page
- CAR WASH! Half people are washing cars….what are the other half doing??? Social media are your Fools out there drawing people back to your website!
- PODCASTS! Who does these?? The neat thing about these is that you can take a good look at these, and borrow some ideas.
- Msg boards. Driving traffic to your website. Letting people discuss how breast cancer has affected their life or their loved ones. We happen to have a division of eTapestry that can help you with doing this.
- Charity: water * 11 Employees * 500,000 Followers on Twitter * 500 Donors Cover all Admin Costs * Donors can Locate Their Well on Web via Google Earth
- Katie’s last slide is a segue right into mine… ecommerce and social media (tips for connecting with donors)
- Use customer as testimonial (if they are using eCom)
- Change the page by where you go for the seminar.
- Story Idea: Riley or Make-a-wish radio-a-thons
- To audience: Does anyone sell items/tickets on your website?
- Jay’s major giving at Butler story.
- What information do you want to know “at a glance” about one of your constituents?
- Does your organization track relationships in your “database” now?
- segue: H
- Besides social media platforms, communications in general have seen a HUGE transition. Donors still expect to be communicated with. The obvious answer for most seems to be E-mail.
- To add a little more insight into today’s typical supporter… We’ve seen a lot of changes in habits
- A lot of groups we talk to are still in the infant stages of collecting e-mail addresses and taking advantage
- This is why your E-mail list MUST be connected to a database. Otherwise, the segmentation opportunity is not there
- With eTapestry, our philosophy is to make EVERYTHING work together in regards to building and sending these e-mails.
- We’re sending them as an HTML-formatted e-mail
- In the database, you get reports with complete click-through statistics
- To audience: Has anyone here ever tested a mass e-mail on your PDA’s or handheld devices?
- Something tangible – a plan of attack you can take home and use