Pinterest allows users to "pin" images and videos to create virtual pinboards on various topics. Marketers use it to visually showcase their products and inspire ideas. The Anyscreen Agency could create branded pinboards to engage customers. QR codes link mobile devices to digital content through scanning. Brands integrate them into advertising to drive app downloads or content views. The agency could generate QR codes for clients' campaigns. Foursquare encourages users to check-in at locations for discounts and badges. Retailers use it for loyalty programs and special offers to increase foot traffic and sales. The agency could partner with clients to launch promotions on Foursquare.

1. Anyscreen Agency
PC, Mobile & Smart TV

2. the state of social

3. 3

4. 4

5. in the US…
93% of 18+ internet users are on Facebook
Almost 50% of 18-34 users check Facebook right when they wake up
57% of people talk more online, than they do in real life
48% of young Americans finds out about news through Facebook and Twitter
African-Americans and Latinos are more likely to use Twitter and YouTube than
Caucasians.
Visits to video sites is increasing most in rural areas
US LinkedIn subscribers makes up 68% of users
Social Media Activity
30% 160
140
25%
120
20%
100
15% 80
60
10%
40
5%
20
0% 0
18-24 25-34 35-44 45-54 55-64 65+ Facebook LinkedIn YouTube Twitter
Facebook YouTube Twitter

6. in Canada…
people spend more time online than in any other country
And they spend more time on
YouTube than anyone else
− 71% of the online population in
social media activity
Canada visits YouTube monthly versus
55% of Americans 40
35
30
Twitter is the fastest growing social 25
20
network with a 19% increase in users in
15
one year 10
5
0
− 60% of Canadians are on social
Facebook YouTube Twitter LinkedIn
networks, versus 62% in UK and 59% in US

7. in the UK…
Facebook is now a bigger pastime than watching TV
It’s also responsible for 50% of mobile internet traffic
YouTube now accounts for 1 in 5 visits to social networks
LinkedIn and Foursquare are rising in popularity
Social Media Activity
100% 40
90% 35
80%
30
70%
60% 25
50% 20
40% 15
30%
10
20%
10% 5
0% 0
18-24 25-34 35-44 45-54 55-64 65+ Facebook YouTube Twitter LinkedIn
Facebook YouTube Twitter

8. in Mexico…
Smartphone and tablet penetration rates outpacing those of the US and
Canada (among internet users)
• 59.1 million mobile phone users
• 40.4 million internet users)
• Smartphone penetration among mobile
phone users in Mexico was 14% at the end
of 2011.

9. And consumers are connecting
with brands via social channels
50% 36% 84%
of users on social of social network of followers
networks are users posted read tweets
connected to about brand posted by the
brands content brands they
follow

10. and, when they are connected…
they are more likely to buy.
71% Facebook fans
more likely to buy outspend non-fans
the brand after by over
joining a brand
community 4x
10

11. Social media
also makes
you more
discoverable
a social media presence can
push a brand to the top of
Google search
over half of the top 200 global
brands have a Facebook page
that appears higher in search
than brand.com
and, 45% of brands on Twitter
appeared in the top 20 Google
search results for the brand’s
name

12. marketers are taking notice…
93% of marketers already use spending on social media as a percent of
total digital marketing spend according to top
social media for business companies* worldwide, 2011 vs. in 3 years
most predict that in three years <5%
67%
social media will be between 5% 13%
and 20% of total digital 5%-10%
marketing spending 22%
32%
10%-20%
top areas of focus are: 5% 2011
– social media policies 27%
In 3 years
20%+
– integration into marketing plans
7%
– social strategy 28%
– issues monitoring and response note: Numbers may not add up to 100% due to rounding;
* primarily Fortune 500
source: Booz & Company and Buddy Media, * Campaigns to
Capabilities: Social Media & Marketing,” Oct 4, 2011
12

13. according to Gallup..
“organizations that have optimized
engagement have outperformed their
competitors by
26% in gross margin and
85% in sales growth.
their customers buy more, spend
more, return more often, and stay longer.”
13

14. Let’s look at some storytelling trends by
platform (that extend beyond ‘social’)

15. PC Trend #1: Getting Visual
Infographics Photography

16. PC Trend #1: Getting Visual
Video

17. PC Trend #2: Interactive Data

18. PC Trend #3: Non-Linear Storytelling

19. MOBILE POWER TODAY

20. Mobile: Constant Connection

21. Mobile: Location Aware

22. Check In to Check Out

23. Mobile: Doesn’t Have to be Smart

24. THE TV STARTS CATCHING UP

25. Rise of the Smart TV

26. The Converged Experience

27. YOUR TURN

28. PC Mobile
• Pinterest (Clipboard) • QR Codes
• Tumblr • Augmented Reality
• Wordpress • Viggle
• Ustream • FourSquare & GoWalla
• Google+ • Instagram
• NFC
• Google Goggles

29. Your Task
• What is it?
• How does it work?
• Are their other similar services? If so, what’s
the key difference for this one?
• How organizations are using it to engage key
audiences?
• How could the Anyscreen Agency use it (new
ideas)?