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Augmen'ng	
  Your	
  Brain	
  With	
  Android	
  
            Presenta'on	
  at	
  SXSW	
  2010	
  
             Steve	
  Brown,	
  Snap'c	
  Inc.	
  
snap	
  =	
  capture	
  
synap'c	
  =	
  connected	
  
Android	
     iPhone	
     Web	
  
Why	
  develop	
  technology	
  to	
  
  augment	
  your	
  brain?	
  
The	
  brain’s	
  ability	
  to	
  process	
  
                         informa'on	
  declines	
  with	
  age	
  




Source:	
  American	
  Psychological	
  Associa4on	
  
The	
  need	
  to	
  process	
  informa'on	
  is	
  
                   growing	
  exponen'ally	
  




Source:	
  h5p://headrush.typepad.com/	
  
What	
  happens	
  to	
  the	
  things	
  
  that	
  maJer	
  to	
  YOU?	
  
note	
  to	
  self:	
  
Dave’s	
  Thai	
  -­‐	
  great	
  hole	
  in	
  
the	
  wall	
  in	
  Auburn	
  on	
  way	
  
to	
  snowboarding	
  in	
  Tahoe.	
  
Panang	
  chicken	
  curry	
  rocks.	
  
5	
  on	
  the	
  10	
  point	
  spicy	
  
scale	
  is	
  off	
  the	
  chart.	
  
Where	
  do	
  your	
  notes	
  go?	
  
Where does it go?
•  Picture of a computer desktop cluttered
   with a million file folders




                                  Can	
  you	
  find	
  your	
  
                                  notes	
  here?	
  
Where does it go?
•  Picture of a computer desktop cluttered
   with a million file folders




                                  Can	
  you	
  find	
  your	
  
                                  notes	
  here?	
  
Government archives




  How	
  the	
  old	
  informa4on	
  
  architectures	
  scale	
  
How	
  would	
  the	
  brain	
  do	
  it?	
  
The Brain in Your Head




             The	
  brain	
  is	
  
             a	
  network	
  
Dave’s	
  Thai	
  Note	
  
                                                               drinks	
  



 maps	
  


                                                vaca'ons	
  




                                                           sports	
  

recipes	
                                  Your	
  notes	
  are	
  
                                           a	
  network	
  
Snaptic Android Ecosystem




              Android	
  is	
  a	
  
              network	
  
Examples	
  from	
  Snap'c’s	
  corner	
  of	
  
    the	
  Android	
  ecosystem	
  
Favorite	
  Recipes,	
  Beau	
  Durrant	
  
10,001	
  Cocktails,	
  Wayne	
  Mcfadden	
  
Free	
  Dic'onary,	
  Baris	
  Efe	
  
BBC	
  News,	
  Jim	
  Blackler	
  
DailyHoroscope,	
  Max	
  Binshtok	
  
Comics,	
  Ayhan	
  and	
  Ersan	
  Ariciogullari	
  
Tip	
  Calculator,	
  Steve	
  Coward	
  
How	
  Android	
  Apps	
  Connect	
  
The	
  Android	
  Synapse	
  


intent = new Intent(SnapticIntent.ACTION_ADD);
intent.putExtra(EXTRA_TEXT, “hello #sxsw”);
startActivity(intent);




        hJp://github.com/snap'c	
  
The	
  Cloud	
  Synapse	
  



curl -u <username>:<password> -d "text=hello #sxsw"
https://api.snaptic.com/v1/notes




        hJp://github.com/snap'c	
  
Open	
  Source	
  




       hJp://github.com/snap'c	
  

	
   	
   	
   	
   	
   	
  Source	
  code	
  
	
   	
   	
   	
   	
   	
  Sample	
  projects	
  
	
   	
   	
   	
   	
   	
  API	
  &	
  Intents	
  docs	
  
Android	
  Developer	
  Conference	
  
           May	
  27,	
  2010	
  

      • 	
  Marten	
  Mickos	
  –	
  former	
  CEO	
  of	
  MySQL	
  
      • 	
  Juan	
  Enriquez	
  –	
  Excel	
  Ventures,	
  Futurist	
  
      • 	
  Other	
  great	
  speakers	
  
      • 	
  Improve	
  your	
  Android	
  skills	
  
      • 	
  Mingle	
  with	
  fellow	
  Android	
  superstars	
  
      • 	
  Hackathon!	
  
      • 	
  Contests	
  &	
  Prizes	
  


   hJp://snap'c.com/events	
  
Snap'c	
  

• 	
  Capture	
  what	
  maJers,	
  keep	
  it	
  handy	
  

• 	
  Designed	
  like	
  the	
  brain,	
  for	
  the	
  brain	
  

• 	
  Easy	
  to	
  connect	
  ecosystem	
  –	
  Join	
  us!	
  
Thank	
  
	
  You!	
  

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Augmenting Your Brain With Android - Snaptic SXSW 2010

Notas del editor

  1. Smart notes for your smart phonePersonal content management that works like your brain
  2. Snaptic is all about making it easy to capture information effortlessly from wherever you are, “snapping” stuff that matters to you from your favorite apps. Snaptic is smart notes for your smart phone, which we think of as a content management system for your brain. We want things easier on the brain in your head, by putting a brain in your pocket.Blah blah blah, and syncs it all in your own personal data cloud at snaptic.com
  3. That’s you, in the upper left. And here is a look at your future. That’s me in the middle. That’s what you have to look forward to. So what can we do about this? I’m going to work with people who are a lot smarter than me and help them get the resources to succeed, and we are going to build technology that changes the trajectory of this curve to something like….. This.
  4. For example, the fact that Dave’s Thai on the way to snowboarding in Tahoe is a great place to stop, but remember that 5 on 10 point scale of spicy at Dave’s is already really hot.
  5. Right now, here’s where it goes: Lost
  6. Right now, here’s where it goes: Lost
  7. Extrapolate that out to web scale, this is what we have. No wonder we can’t get things done!The fact is, the systems we have created to capture and organize the information that is important to us don’t work and don’t scale. That’s not how our brain works.
  8. We have known for over 50 years how the brain organizes information. It’s a network in which information is associatively linked in a graph
  9. That’s where snaptic steps in, and like your brain, snaptic keeps your content in context, and connected
  10. And in a similar manner, we and our developer partners are creating new connections so you can capture what matters to you. Through intents on android we create new blah…