2. Intro
LOOGARES.COM IS AN ONLINE / MOBILE CITY GUIDE
FOR LATAM THAT CONNECTS PEOPLE WITH LOCAL
BUSINESSES, BASED ON RECOMMENDATIONS FROM
AN ACTIVE AND INFLUENTIAL COMMUNITY OF REAL PEOPLE.

3. Market Opportunity
Online Advertising:
Chile: USD 82 MM (2011)
Argentina: USD 230 MM (2011)
Latam: 14,4% growth rate in 2012 and 2013
Internet Users:
Chile: 10 MM (2012)
Argentina: 24 MM (2012)
Latam: more than 230 MM (2012)
Local Businesses:
Latam: 30 MM (2012)

4. Market Opportunity
• Founded in 2004.
• Top 150 most visited sites in USA. #1 local
reviews site.
• Presence in more than 80 cities around the
world (North America, Europe, Asia and Australia).
• 66 million unique visits per month
20 million reviews published
6,3 million unique visits per month in Yelp app
• Raised USD 107 MM
• IPO in March 2012
Post IPO valuation: USD 1,3 billion

5. Market Opportunity
• Founded in 2006, Germany.
• #1 local search and reviews site in Europe
• Presence in more than 166,000 cities and towns in
Europa and Asia.
• 25 million unique visits per month
30% of the reviews come from Qype app
4 million downloads of Qype app
• Raised USD 22,5 MM
• Acquired by Yelp in Oct. 2012 for UDS 50 MM

6. Why?

7. Value proposition

8. Value proposition
WE PROVIDE AN ONLINE SPACE THAT SERVES
AS A MARKETING PLATFORM FOR LOCAL
BUSINESSES TO REACH NEW CUSTOMERS.

9. Value proposition

10. Value proposition

11. Value proposition
OUR SECRET SAUCE IS OUR STRATEGY TO
LEVERAGE CONTENT GENERATED FROM OUR
USERS. WE’VE DISCOVERED WHAT MOTIVATES
LATINOS TO GENERATE HIGH QUALITY CONTENT
ABOUT THE PLACES THEY VISIT.

12. Value proposition

13. Value proposition
THE FUTURE IS MOBILE. SO FAR,
LOOGARES.COM IS A COOL SITE WITH A NICE
APP. IN THE FUTURE, LOOGARES.COM WILL BE A
MUST-HAVE APP WITH A GREAT SITE. WE’RE
THINKING MOBILE.

14. Business Model
Local Google
Advertising Advertising
Local
Marketing
Campaigns
Local
Relevant
Ads

15. Business Model
Local
Marketing
Campaigns

16. Business Model
We advertise local businesses organizing viral
marketing campaigns where participants are
Local rewarded by generating real valuable content.
Marketing Merchants have partial access to the participants
Campaigns
database, which they can contact through our
platform in order to create customer loyalty.
Goals:
- Get new consumers to the local business
- Brand awareness
- Online business reputation (reviews and ratings)
Target: Low-margin businesses with high popularity
among the community members, such as
Restaurants, Bars, Cafes, Clothing Stores, etc.

17. Business Model
Local
Relevant
Ads

18. Business Model
Sponsored listings with great targeting capacity
(location, business type, keyword searched, etc.).
Goals:
Local
Sponsored - Get new consumers to the local business
Listings - Branding, online positioning
Target: High-margin businesses that can benefit
from a high-price conversion of a visitor into a
customer, such as Lawyers, Vets, Spas, Real Estate,
etc.

19. Business Model
Bundles of marketing tools that allow our clients to
pick from a menu of possible ways of contacting our
customers and, crucially, to decide how aggressively
they want to market their product within the
Loogares.com community, including:
- Real-time analytics
- Reply positive and negative reviews
- Announce special offers and events
Goals:
- Improve online brand reputation
- Differentiation from competitors
- Benefitial potential customer interaction
Target: Low and high-margin businesses

20. Other players in the industry

21. Founders Team
Alberto Marcías | CTO Jordi Casanueva | Product & Design Director Nicolás Brown | CEO
@albertomarcias @jordicasanueva @brownnicolas

22. Actual
NEW
Chile Argentina Brazil USA
More than 80 local brands have already advertised with us.
500,000 organic visitors monthly ONLY in Chile.
1 MM local businesses published in Loogares.com.
20,000 high quality reviews published by community members.

23. Timeline
Mobile App
July 2012
Ciudad
USA de México
November 2011 December 2012 June 2013
2011 2012 2013
Lima
Sao Paulo March 2013
Rio de Janeiro
March 2012 Belo Horizonte
September 2012
Santiago Buenos Aires
Valparaíso March 2012
Viña del Mar
March 2011

24. Mentors & Advisors
Oskar Hjertonsson (mentor)
(ex CEO Groupon Latam; Skout)
Tim Delhaes (mentor)
(First Tuesday; CEO Mon.ki)
Gabriel Gruber (advisor, investor)
(Co-founder Sumavisos; Gravlax)
Ariel Arrieta (advisor, investor)
(Serial entrepreneur, angel investor;
Nextperience)
Access to the NXTP Labs mentorship network:

25. Financials
Capital raised to date:
FF: USD 9,000
Start-Up Chile: USD 40,000
NXTP Labs (Argentina): USD 25,000
UDD Ventures (Chile): USD 20,000
Total: USD 94,000

26. Thanks!
Nicolás Brown – CEO Loogares.com
Emal: nicolas.brown@loogares.com
Twitter: @brownnicolas
Skype: nicolas.brown.valdivieso
Gtalk: nicolas.brown@loogares.com
Linkedin: linkedin.com/in/brownnicolas