3. INTRODUCTION TO
COMMUNICATION
The english word „communication‟ has been
derived from the Latin word “communis”
which means common consequently it
implies
That the communication is common
understanding through communion of minds
and hearts. This common understanding
results not only through transfer of
information and idea but also from
transmission of the attitude .
4. Definition
Communication is defined as “ the process of
passing information and understanding from one
person to another it is essentially a bridge of
meaning between the people by using the bridge a
person can safely cross the river of miss
understanding “
Keith Davis
5. BARRIERS OF COMMUNICATION
Barriers of communication are the
hindrances or the difficulties involved in
the process of communication which
distort the message being properly
understood by the receiver.
Barriers prevent the communication
from being effective.
7. Semantic barriers
Semantic barriers are concerned with
problem and obstruction in the
process of encoding and decoding the
message in to words or other
impression .the use of different
language, different interpretation of
different words and symbols ,poor
vocabulary and poor grammatical
knowledge are some the semantic
barriers
9. Physical barriers
Any disturbance or interference that
reduces the clarity and effectiveness
of communication is called noise. it
may be physical or psychological
,written or visual .noise distracts the
persons communicating and acts as
barrier to communication
10. Types of physical barrier
1. Noise
2. Improper time
3. Distance
4. Inadequate or overload information
12. Types of organizational
barriers
1. Rules and regulations
2. Hierarchical relationship
3. Non conducting of staff meetings
4. Wrong choice of channel
13. Psychological barriers
Psychological barriers arise from
motives ,emotions, social values ,
different perception etc. these create
psychological distance , cause
misunderstanding among people at
work and hinder the communication
process.
15. Principle of communication
Principle of communication make it
effective .these principle are not
exclusive .principle of communication
divide in to two broad parts:
1. 7cs of communication
2. Other principle of communication
16. 7cs of communication
1. Candid : the message should be candid
,it should not be indirect , multivocal or un
true .the message should be frank and
straight forward .
2. Clear: the message to be communicate
whether oral or written should be clear . for
this not only clarity of expression is must
, but also clarity of thoughts .
3. Complete : completeness is necessary
for effective communication incomplete
message breads misunderstanding and
misinterpretation.
17. Continued...
4. concise :to retain the attention as
well as to save the time of the reader .it
is essential that the message should be
concise .conciseness means conveying
the message in fewest possible words
without sacrificing its completeness and
clarity .
5. concrete: the communicated
statement should not be vague , rather
should be concrete and specific ,
concrete expression create visual image
in the mind of the receiver which vague
or generalized statement can not
18. 6. Correct : the message to be
communicated should be correct in
spelling , in grammar , in format, in
content, in statistical information etc.
7. Courteous : congenial and
healthy communication environment is
essential to ensure the effectiveness
of communication .
19. Other principle of communication
1. Create synergetic environment
2. Two way communication
3. Strengthen communication flow
4. Proper medias
5. Encourage open communication
6. Appropriate language
7. Effective listening