If you want to increase traffic to your website, you need to work on your site's search engine optimization. Potential customers must be able to easily find you through internet searches. It is important to get as high up in the rankings as possible. Ideally, you want your business to appear within the first page of results. The following advice will aid you in reaching that goal. To hide something, create a robots. txt file, which must be added to the root directory. The contents of this file will direct the search engines to ignore certain parts of your site. Try using product feeds to get more customers coming into your website. Through feeds you will be able to deliver information about your goods such as descriptions, pricing and images. Submit them to major search engines and shopping comparison sites. Feed readers will also allow your customers to subscribe to the feed themselves. Position yourself as a specialist or expert. This is a lucrative internet marketing tool. Build a site that is designed with your buyers' needs in mind, then implement SEO strategies so that they can locate what you have to offer. Provide the customers with what they desire, not what they may think that they desire. To help search engines index all of your pages, create a site map. A site map, or nav bar, will allow visitors to navigate easily to any page on your site, from anywhere on your site. Even if your website is just a hole in the wall compared to giants like Amazon, a site map does wonders for your search engine optimization. Some owners of websites fail to proofread their content. You need to make sure that you website is easy to read for visitors and for search engine spiders. If your content is poorly written and is full of spelling and grammatical errors, your website will not rank well by search engines, if at all. Make sure all image tags have "alt" tags for better SEO. These will be displayed in place of an image if the image can't be displayed. The page's ranking will be improved, because search engines can index and read alt tags. There are an almost limitless amount of techniques out there for SEO but trying to learn them all is a mistake. You only have so much time to devote to learning SEO, so make the best use of those hours by focusing on one part of the SEO puzzle at a time. SEO does not have to be a long, involved, difficult process. All you need is a little versatility and attention to detail. Use these tips to raise your search engine rankings.

1. SEO TIPS FOR ARTICLE
MARKETING AND
BUILDING BACKLINKS

2. TABLE OF CONTENTS
• SEO Basics
• Unique Content
• Backlinking SEO Tips
• Be Consistent
• SEO Tips To Remember

3. SEO BASICS
 Today we’ll talk about a few SEO tips for article marketing that will
save you time and money. First, we’ll go over some search engine
optimization (SEO) basics to ensure we’re all on the same page. Then,
we’ll talk about the content on your site and how to use it to drive
traffic to your website. Finally, we’ll look at a few backlinking tips that
are sure to help rank higher in the search engines. Let’s get started,
shall we?

4. THE PRIMARY GOAL OF SEARCH ENGINE OPTIMIZATION (SEO) IS TO GET YOUR
WEBSITE ON THE FIRST PAGE OF GOOGLE FOR SPECIFIC KEYWORDS. AT A HIGH
LEVEL, ARTICLE MARKETING CONSISTS OF POSTING ARTICLES OR BLOG
COMMENTS ON EITHER YOUR WEBSITE OR ON ANOTHER SITE AND GETTING
PEOPLE TO READ IT. ONE OF MY FIRST SEO TIPS IS AVOID POSTING DUPLICATE
CONTENT ONLINE. I STRONGLY RECOMMEND YOU ONLY POST UNIQUE, HIGH
QUALITY CONTENT.
SEO Basics

5. UNIQUE CONTENT
 Google frowns upon duplicate and spun content, so I would encourage
you to rewrite your articles instead of spinning them. You can have
your content rewritten for you by numerous sites at very reasonable
prices, so I prefer to use original content. There are those who will
disagree this, but when you can buy quality content for around $5, I’d
rather not take the chance of getting on Google’s bad side.

6. THERE ARE SPINNING TOOLS WHICH DO A DECENT JOB OF SPINNING
ARTICLES TO MAKE THEM UNIQUE. JUST BE CAUTIOUS AND RESEARCH
THE TOOL BEFORE YOU DECIDE TO USE IT. ALWAYS RUN YOUR CONTENT
THROUGH A SERVICE LIKE COPYSCAPE PRIOR TO POSTING. THIS WILL
SEARCH THE INTERNET FOR ARTICLES WHICH CLOSELY MATCH THE
CONTENT OF THE ARTICLE YOU ARE SUBMITTING. COPYSCAPE ALSO HAS
A COMPARISON TOOL WHERE YOU CAN PASTE TWO ARTICLES AND
COMPARE THEM FOR UNIQUENESS.
Unique Content

7. MORE THAN LIKELY YOU WILL POST YOUR ORIGINAL CONTENT ON YOUR SITE
AND CREATE BACKLINKS TO IT FROM OTHER SITES. WHEN POSTING ON OTHER
SITES, THIS IS WHERE YOU’LL EITHER POST ANOTHER ARTICLE OR MAKE BLOG
COMMENTS ON RELATIVE BLOG SITES. IN YOUR ARTICLE OR BLOG POST, YOU’LL
ADD A LINK TO YOUR ORIGINAL ARTICLE ON YOUR SITE WITH YOUR KEYWORD AS
ANCHOR TEXT. THIS WILL CREATE WHAT’S CALLED A BACKLINK FROM THE
ARTICLE OR BLOG SITE BACK TO YOURS.
Unique Content

8. BACKLINKING SEO TIPS
 Creating backlinks is one of those SEO tips with a lot of differing
opinions, but almost everyone can agree on quality over quantity.
Backlinks get their authority from the page rank of the site they’re
coming from. Page rank goes from 0 up to 10, with 10 being the
highest. The higher the page rank, the more authority Google will give
the backlink. So 10 backlinks from sites with a page rank of 8 are
better than 100 backlinks from sites with a page rank of 1.

9. BACKLINKS COME IN 2 TIERS; TIER 1 AND TIER 2. TIER 1 LINKS ARE LINKS FROM
OTHER SITES DIRECTLY TO PAGES ON YOUR SITE. SINCE TIER 1 LINKS POINT
DIRECTLY TO YOUR SITE, THE PAGE RANK OF THE REFERRING SITE COMES INTO
PLAY. FOR TIER 1 LINKS, I HIGHLY RECOMMEND YOU ONLY USE MANUALLY
CREATED BACKLINKS SINCE THEY ARE POINTING DIRECTLY TO YOUR SITE.
Backlinking SEO Tips

10. TIER 2 BACKLINKS ARE LINKS WHICH POINT TO YOUR TIER 1 LINKS. WITH
TIER 2 LINKS, THE PAGE RANK OF THE REFERRING SITE DOES NOT
MATTER NEARLY AS MUCH SINCE THESE LINKS DO NOT POINT DIRECTLY
TO YOUR SITE. THEREFORE, TIER 1 TO TIER 2 LINKS HAVE A ONE TO MANY
RELATIONSHIP.
Backlinking SEO Tips

11. BE CONSISTENT
 Being consistent is one of my last SEO tips, but it is also a very
important one. When creating backlinks, you need to be consistent in
how you are creating them. Google likes to see links that are natural
and organic. There are plenty of programs out there that will create
1000’s of links for you, but they may look like they came from a bot
instead of a human.

12. BACK TO THE CONSISTENCY PART, IF YOU POST A NEW ARTICLE AND
THEN IMMEDIATELY CREATE 5,000 BACKLINKS TO IT, YOU SHOULD BE
PREPARED TO DO THIS CONSISTENTLY. GOOGLE WILL THINK IT STRANGE
TO SEE A NEW POST WITH NO LINKS ONE DAY, THEN 5,000 THE NEXT DAY
AND THEN NOTHING FOR ANOTHER MONTH.
Be Consistent

13. YOU’RE MUCH BETTER OFF CREATING 25 BACKLINKS EACH DAY RATHER THAN
LARGE CHUNKS UPFRONT FOLLOWED BY PERIODS OF INACTIVITY. REGARDLESS
OF HOW MANY LINKS YOU DECIDE TO CREATE, MAKE SURE IT IS EVENLY SPREAD
OUT ACROSS ALL THE CONTENT ON YOUR SITE IF WANT TO START RANKING ON
THE FIRST PAGE OF GOOGLE.
Be Consistent

14. HERE ARE THE SEO TIPS TO REMEMBER:
• Use original, high quality content
• Focus on quality backlinks over quantity
• Be consistent when creating your links