Leverage is a small group of active, experienced software entrepreneurs. We partner with existing companies to identify points of leverage within your business. Executing these projects often requires some distance from your existing business and the control it requires. We help your business effectively plan that distance.

1. Leverage
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2. Leverage & Control
Businesses have an ongoing tension between leverage and control.
Established businesses with understood business models demand
control, often at the expense of leverage.
New projects and businesses, with yet to be determined models,
require massive leverage. The starting up phase is about the opposite
of control. It's about leverage points, domain expertise and unfair
advantages.
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3. Innovation and Disruption
Technology is disrupting your industry. Your business can lead,
participate, or get used to life in the rearview mirror. Every company
must innovate now. Every company needs to engage in
entrepreneurship. No exceptions.
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4. The Players
Some Bad News: Hiring the creative, visionary, exceptionally talented
and self motivated entrepreneur types is difficult to impossible. They
are working daily on becoming entrepreneurs.
Some Good News: Becoming an entrepreneur is difficult, risky and
financially challenging - which is why many entrepreneurs bring their
talents to short term projects.
Some Great News: We know them because we are them. Hiring us
into full-time positions may not be possible but our abilities can make
the difference between the acceptable and the exceptional.
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5. Time To Leverage
Leverage is a small group of active, experienced software
entrepreneurs. We partner with existing companies to identify points of
leverage within your business. Executing these projects often requires
some distance from your existing business and the control it requires.
We help your business effectively plan that distance.
We work directly with your team to build up skunkwork projects. These
projects are aimed at aggressively pushing forward the innovative ideas
you already have within your walls without threatening your existing
business.
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6. Next Steps
1) On-site Idea Extraction: An initial one day, on-site to meet your
team and get a look inside your company. The deliverable is a list of
ideas you're already excited about, existing solvable problems within
your business as well as identifying unique solutions that may have a
wider market.
2) Idea Probe: Select one from step one and spend a few days
assessing it in depth with your team. What role can your business play?
How large is the opportunity? How disruptive is it?
3) Skunkworks: We work with you to create a multi-disciplinary team
to execute on the projects that survive step 2.
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7. Contact Brydon to setup your On-site Idea Extraction.
brydon@ThreeFortyNine
519.489.0116
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