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Meet Your Mobile Web User

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Bryson Meunier
Bryson Meunier

Persona-driven mobile marketing

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Meet Your Ideal Mobile Web User Persona-Driven Mobile Marketing Bryson Meunier Natural Search Associate Director, Content Solutions Presented to the Milwaukee Interactive Marketing Association Ambassador Hotel, September 17, 2009
Agenda ,[object Object],[object Object],[object Object],[object Object]
Resolution Media Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search Marketing Solutions for the World’s Top Brands
Better Targeting Can Make This Your “Year of Mobile”
WHY MOBILE? WHY NOW? ,[object Object]
Why Mobile? It’s Growing ,[object Object],[object Object],[object Object],Source: comScore March 2009; eMarketer, March 2009, Gartner
Why Mobile? It’s Already Big ,[object Object],[object Object],[object Object],[object Object],Source: Pew Internet; comScore March 2009, IDC, comScore, IAB and Merrill Lynch Estimates
Why Now? ,[object Object],[object Object],[object Object],[object Object],1. http://www.crispwireless.com/blog/09/09/4/mobile-web-sponsorship-alternative-cpm 2. http://adage.com/digital/article?article_id=122885
WHO USES THE MOBILE WEB? ,[object Object]
Mobile Audience ,[object Object],[object Object],[object Object],Source: Nielsen, September 2009
Mobile Becoming Popular Medium ,[object Object],[object Object],Source: Women and Digital Life Study, May 2009 and comScore All About the iPhone, October 2008
FIND YOUR IDEAL MOBILE USER ,[object Object]
Digital Behavior Analysis ,[object Object],[object Object],[object Object]
Gather Data: Mobile Keyword Research http://www.brysonmeunier.com/finding-the-google-mobile-keyword-tool/
Gather Data: Mobile Keyword Research
Gather Data: Mobile Keyword Research http://www.google.com/webmasters
Gather Data: Mobile Keyword Research ,[object Object],[object Object]
Gather Data: Mobile Analytics http://www.brysonmeunier.com/mobile-analytics-with-google-analytics/
Gather Data: Mobile Analytics http://www.brysonmeunier.com/the-mobile-seo-s-guide-to-mobile-analytics/
Gather Data: Mobile Analytics ,[object Object],[object Object],[object Object]
Build Persona from Additional Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build Persona from Additional Data ,[object Object],[object Object],[object Object],[object Object]
Build Persona from Additional Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object]
APPENDIX
Nielsen Mobile Demographics, Q2 2009

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