2. Before Setting Up An Account
• Ask yourself
– Why you are doing this?
– What do you want to achieve?
– Is your target market using this network?
– What is your brand identity?
• Do you want to maintain or change?
• Develop a 160 word elevator pitch
– Help you nail down you brand position
– Used in your profiles
3. LinkedIn Intro
• LinkedIn is a social network geared towards
business professionals
• Make new business connections
• Keep in touch with:
– Previous co‐workers
– Affiliates
– Clients
• See who your connections know
• Started off as online resume but has moved
beyond that