Overview of Rastar

1. www.rastar.com
Rastar Capabilities Presentation
© 2007 Rastar

2. Rastar Capabilities
Synopsis of Rastar
• Rastar facilities are located in Salt Lake City
• Over 16 years in automotive marketing expertise
• 350 employees with annual revenue of over $39 million
• Recognized in personalized strategy communications
• In the forefront of digital, print-on-demand solutions
• Established relationships with automotive dealerships
• University of Phoenix, American Honda
• Lexus, HP, Coors
© 2007 Rastar

3. www.rastar.com
Beyond the discovered.
Once you go beyond the discovered, the real adventure begins.

4. What does “beyond” really mean?
It’s the difference between acting on what you already know,
and pursuing what your customers are trying to tell you.
We are architects, not contractors…
© 2007 Rastar

5. www.rastar.com
The Rastar Philosophy
By “going beyond,” we will help you to:
• Acquire, retain and convert customers to high value
• Build a stronger dialogue with prospects and customers
• Send trigger-based messages that are unique and relevant
• Rank leads and focus the right energy in the right place
• Automate campaign management processes to maximize cost reduction
°Develop dialogue maps and business rules
°Provide 24-hour fulfillment turnaround
°Execute real-time tracking
• Significantly reduce the cost-per-lead/transaction

6. Rastar Capabilities
Our most valuable quality is a strategic mindset:
1. Core capability is database management expertise
2. Programs based on proven lead treatment models
3. Creative services and strategy tied closely together
4. Pioneers in variable data communication solutions
5. In-house offset printing supports variable data printing
6. Fulfillment solutions focus on relevance and timeliness
7. Research-focused call center integrated into solutions
8. Tracking and report generation through Web and print
© 2007 Rastar

7. www.rastar.com
Rastar Capabilities
Database Management
• Data Extraction/Transfer Team
° System Management
° Data Mining
° Data Manipulation

8. Rastar Capabilities
Database Management
• Data Extraction/Transfer Team
• Database Analysis/Transfer Team
° Analysis
° Segmentation
° Dialogue Mapping
° Business Rules
© 2007 Rastar

9. www.rastar.com
Rastar Capabilities
Database Management
• Data Extraction/Transfer Team
• Database Analysis/Transfer Team
• Variable Template Programmers
° Creative Implementation
° Template Programming

10. Rastar Capabilities
Database Management
• Data Extraction/Transfer Team
• Database Analysis/Transfer Team
• Variable Template Programmers
• Variable Data Programmers
° Rule Programming
° Variable Messaging
° Data File Preparation
© 2007 Rastar

11. www.rastar.com
Rastar Capabilities
Lead Treatment Models
• Experience in dynamic lead treatment models
• Applied at both dealership and national levels
• Dialogue-driven: Action>Reaction>Feedback
• Integrated with teleservices capabilities
• Multi-channel approach: Print, E-mail, Phone

12. Rastar Capabilities
Lead Treatment Models
• Case Study: Lexus Lead Treatment Program
° Intelligent, ongoing dialogue
° Customer can change preferences
° Recipient allowed to “win” at the customer game
° Exceptional results justify the strategy
© 2007 Rastar

13. www.rastar.com
Rastar Capabilities
Creative Services
• Creative personnel with strong direct response experience
• Understanding of database and variable data marketing
• Experience in multiple direct response mediums
• Staff includes copywriters, art directors, interactive designers
• Strategy and creative teams work in tandem
• Shorter time from concept to market
• Co-develop solutions for other marketing firms

14. Rastar Capabilities
Variable Digital Printing
• The elite of nationally recognized digital print facilities
• One-stop solution for front-to-back variable print solutions
• Facilities geared to execute print-on-demand programs
• Powered by HP 5000, Xeikon and large format presses
• Skilled digital press operators with years of experience
• Integrated with traditional mailing house capabilities
© 2007 Rastar

15. www.rastar.com
Rastar Capabilities
Variable Digital Printing
• Case Study: O.C. Tanner Recognition
° Leading Fortune 500 recognition company needed help
° Old system relied on warehousing printed catalogs
° Printed supplies would quickly become obsolete
° Moved to digital print-on-demand program
° Today, orders are received, printed and fulfilled same day

16. Rastar Capabilities
Offset Printing Capabilities
• Award-winning Heidelberg-based printing facility
• Rastar was founded on its color and pre-press expertise
• Project management team with vast experience
• Capable of high-volume production
• Large-format, bindery and packaging services
• Press operators are talented technicians
• Complements the digital printing services
© 2007 Rastar

17. www.rastar.com
Rastar Capabilities
Blended Solutions
• Case Study: University of Phoenix Lead Generation
• Part of variable/static balanced testing strategy
• Variable pieces targeted to high-value leads
• Offset pieces targeted to low-value leads
• High-volume monthly output

18. Rastar Capabilities
Fulfillment Solutions
• Project management is our top priority
• Full-service order processing and fulfillment
• State-of-the-art mail facility near USPS and airport
• Print-on-demand solutions
• Web-to-print solutions
• Lead treatment programs
• In-house digital/offset printing
• In-house lettershop/mailing
© 2007 Rastar

19. www.rastar.com
Rastar Capabilities
Fulfillment Solutions
• Case Study: Coors Banners Solutions
° Oversized format promotional materials
° Multiple sizes and output options
° Rapid fulfillment to the field

20. Rastar Capabilities
Fulfillment Solutions
• Case Study: Coors Promotional Solutions
° Extremely timely Web-to-print solutions
° Variable fields allow customization
° Rapid fulfillment to the field
© 2007 Rastar

21. www.rastar.com
Rastar Capabilities
Fulfillment Solutions
• Case Study: Lexus Limited Edition Neiman Marcus Mailing
° Quick turnaround
° Creative/Dimensional/Packaging
° Overnighted materials to customers and dealers

22. Rastar Capabilities
Integrated Call Center
• Expandable 24-station call center
• Handling of inbound and outbound calls
• Expertise in market research surveys
• Focused on dealership solutions
• Extensive call management system
© 2007 Rastar

23. www.rastar.com
Rastar Capabilities
Report Generation
• Back-end reporting is a top priority
° Standard reports
° Custom reports
° Ad hoc
• Rastar Web tools built with full reporting functions
• Available in both print and online formats
• Reports analysis is part of the program
• Constantly measure success
• Alter programs as dictated by results

24. Rastar Capabilities
Other Capabilities
• Web-to-print allows automation of customized collateral
• In-house packaging design and production
• Phone follow-up and market research
• In-house photo studio with seasoned digital photographers
• On-demand publishing capability for online consumer sites
© 2007 Rastar

25. www.rastar.com
Rastar Capabilities
Summary
• Continually push the boundaries of possibility
• Experts in database marketing strategy
• Leader in variable digital printing solutions
• Creative solutions built around the strategy
• Print, promotional and custom fulfillment services
• Fulfillment programs built around one-to-one programs
• Quick turnaround on orders and fulfillment
• Broad range of core in-house services streamlines efforts

26. Rastar Capabilities
Discussion
• Matters of Importance/Impact
• Making sure you go for things that work and are already proven
© 2007 Rastar

27. Appendix
Chart 1 One-to-one Loyalty Hurdle Road Map
Chart 2 One-to-one Dialogue Chart
Chart 3 Master Auto Dealer Solution
Chart 4 Trigger Intervals
Chart 5 Sales Dialogue
Chart 6 Service Dialogue
Chart 7 Return On Investment
Chart 8 Generic Dialogue Map
Chart 9 Business Reply Cards

28. Chart 1
One-to-one Loyalty Hurdle Road Map
© 2007 Rastar

29. Chart 2
One-to-one Dialogue Chart

30. Chart 3
Master Auto Dealer Solution
Master Auto Dealer Solutions
Data Drives Decisions
A successful marketing program starts with a dealer’s existing customer
list—which Rastar enhances with additional consumer and lifestyle data.
When analyzed, this enhanced data accurately predicts future purchases. Further,
DATA B ASE
the profiles of best customers point out new prospects who are “clones,” with
the same buying preferences. This program also tracks each customer’s behavior,
and determines the best offer each customer should receive each month.
Rastar’s database approach dramatically improves the effectiveness of offers for
both customers and prospects. As data drives marketing decisions, sales are
more successful.
Acquire Conquests Convert Customers
Retain Customers
Objective: Acquisition of Brand New Customers Objective: Keep Them Coming Back
Objective: Obtain the 2nd Transaction
Sales Announcements Thank You Letters Conversion Communications
Ongoing service and sales offers—for continued service and the next purchase or lease
People who have never purchased, leased, or A “Thank You” combined with service offers
serviced at this dealership —sent only to first-time customers
BUYER LETTER OUTSIDE LETTER
IN THE MARKET IN THE MARKET
CONQUESTS SERVICE LETTERS SALES LETTERS
• Thank You • Thank You
BROCHURE BROCHURE
• Best Customer • Sale Announcement
LETTER • Service Offer • Service Offer
• Struggler 1 • Incentives
• Model Specific • Model Specific
• Sales
• Struggler 2
• Leads • Full Line • Full Line
• Defector
BRC BRC BRC BRC BRC BRC BRC
Acquisition Ownership Experience at Dealer
Ready to Purchase
© 2007 Rastar

31. Chart 4
Trigger Intervals

32. Chart 5
Sales Dialogue
© 2007 Rastar

33. Chart 6
Service Dialogue

34. Chart 7
Return On Investment
© 2007 Rastar

35. Chart 8

36. Chart 9
Business Reply Cards
© 2007 Rastar

37. www.rastar.com
Get Ready To Go Beyond!

38. Rastar
Bill Sattree
Vice President
2211 West 2300 South
Salt Lake City, Utah 84119
Tel: 801.558.5660
Fax: 801.973.7149
Email: bsattree@rastar.com
web: rastar.com
© 2007 Rastar