Sherpa EDGE event

•

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Tecnología Empresariales

Sherpa EDGE 2012

©2012 22squared 2

Who we are and what do we do

We believe the most effective way
to grow brands is through advocacy.
Our expertise lies in getting advocates to talk about and recommend brands
more often. Because when advocates talk, brands grow.

©2012 22squared
3

Where did we come from?

©2012 22squared
4

Where did we come from?

©2012 22squared
5

Where did we come from?

©2012 22squared
6

Where did we come from?

©2012 22squared
7

WHY SWITCH?

©2012 22squared
8

©2012 22squared
9

The schedule

Test Convert Train Deploy

September October November 16 November 23

©2012 22squared
10

WHAT DID IT SOLVE?

©2012 22squared
11

Bottom line

The success of your project
depends on your users.

}
‣ Ask them Build advocates so they
‣ Listen
‣ Involve can influence each other

©2012 22squared
12

Thanks!

Bill Seybolt
bill.seybolt@22squared.com
Twitter: cyb0lt

©2012 22squared
13

Sherpa EDGE event

Sherpa EDGE event

Sherpa EDGE event

Sherpa EDGE event

Sherpa EDGE event

Sherpa EDGE event

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Sherpa EDGE event

1. Sherpa EDGE 2012

2. ©2012 22squared 2

3. Who we are and what do we do We believe the most effective way to grow brands is through advocacy. Our expertise lies in getting advocates to talk about and recommend brands more often. Because when advocates talk, brands grow. ©2012 22squared 3

4. Where did we come from? ©2012 22squared 4

5. Where did we come from? ©2012 22squared 5

6. Where did we come from? ©2012 22squared 6

7. Where did we come from? ©2012 22squared 7

8. WHY SWITCH? ©2012 22squared 8

9. ©2012 22squared 9

10. The schedule Test Convert Train Deploy September October November 16 November 23 ©2012 22squared 10

11. WHAT DID IT SOLVE? ©2012 22squared 11

12. Bottom line The success of your project depends on your users. } ‣ Ask them Build advocates so they ‣ Listen ‣ Involve can influence each other ©2012 22squared 12

13. Thanks! Bill Seybolt bill.seybolt@22squared.com Twitter: cyb0lt ©2012 22squared 13