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BRAND
MANAGEMENT
IN CHINA
BEN SHIPLEY
A LITTLE ABOUT ME
MOVED TO
SHANGHAI
IN 2003
STARTED
CONFUCIUSSAYS
IN 2004
WHY IS CHINA INTERESTING?
THE LARGEST CONSUMER
MARKET ON EARTH
DEVELOPMENT IS SPREADING
BEYOND THE BIGGEST CITIES
MASSIVE
SOCIAL
CHANGE
WHY ARE BRANDS
INTERESTING?
MORE THAN A LOGO
BRANDS ARE
SPREAD BY
TELLING STORIES
BRANDS DEFINE
A PERSONALITY
GETTING YOUR PERSONALITY
RIGHT
THE VALUE OF RESEARCH
FAIL FAST AND
LEARN FASTER
BUILDING AN AUDIENCE
YOUR BRAND CAN
HAVE RELATIONS
DELIVER THE BEST BRAND
EXPERIENCE YOU CAN
CONVERT THEM
INTO ADVOCATES
LEVERAGING SCALE
USE MULTIPLE STRATEGIES
STAY ON BRAND
TAKE YOUR CUSTOMERS
ON A JOURNEY
KEY TAKEOUTS
TELL
YOUR
STORY
MAKE THEM
BELIEVE IN
THE FUTURE
WORK THE KIWI CONNECTION
STAYING IN TOUCH
http://au.linkedin.com/in/benshipley
@benshipley
http://www.slideshare.net/bshipley
http://blogs.hillandknowlton.com/benshipley/
bshipley@hillandknowlton.com.au

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