The document discusses using social media for business research. It notes that social media has made global conversations more local by connecting 500+ million people on Facebook, 105+ million on LinkedIn, and 70+ million on Twitter. The document provides examples of how businesses can use social media to research companies, customers, partners, employees, products, experts, executives, industries, and trends. It recommends starting with Twitter or LinkedIn and listening first before participating to build expertise. The key message is that social media is fundamentally changing how businesses conduct research by providing real-time insights.
27. 25 billion shares per month Top five websites visited by businesses: Facebook – 6.8 per cent of all traffic Google – 3.4 per cent of all traffic Yimg (Yahoo!’s image server) – 2.8 per cent of all traffic Yahoo – 2.4 per cent of all traffic Doubleclick – 1.7 per cent of all traffic
29. Getting Started (Pick 1/2) Twitter: Get a user name Listen at first Find like minded people Participate LinkedIn Establish your profile Join groups Participate Facebook Establish your profile Use the “like” button Find communities
34. Social IS NOT A HOBBY! It’s a fundamental shift in the way we do business.
Notas del editor
People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows
New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
Social Media tools being adapted for business use
Barrier to entry, lower costs mean small business (under 100 employees) rapidly adopting social media as their communication platform with their customersThe concept of social CRM is emerging, Twitter/Facebook can actually give small business the ability work with their customer’s
People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows