4. The Brand
must become proactive and socially present
online to provide value for the customer
5. val.ue | valyoo |
the usefulness of something considered in respect
to a particular purpose
6. The Customer
will find great value utilizing social media
during the job search
• Learn
• Connect
• Be Heard
• Find Assistance
• Land a Job
7. The Brand
will discover the extraordinary value of social
media in customer relationships
• Brand Awareness
• Attraction & Retention
• Talent Engagement
• Recruiting
8. Presence Management
Social Media Activity = 24/7
Constant Monitoring
• Not 9 - 5
• Notifications / Alerts
• E.A.P. (Emergency Action Plan)
9. Facebook
Content & Engagement Hub
• Company News
• Department Features
• Job Openings
• Customer Interaction
• Work Advice
• Contest