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DELUXE CORP
Social Media Engagement
The Customer
now interacts with brands where they live online


  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Blogs
Conversion?
The Brand
must become proactive and socially present
online to provide value for the customer
val.ue | valyoo |
the usefulness of something considered in respect
to a particular purpose
The Customer
will find great value utilizing social media
during the job search

                         • Learn
                         • Connect
                         • Be Heard
                         • Find Assistance
                         • Land a Job
The Brand
will discover the extraordinary value of social
media in customer relationships


• Brand Awareness
• Attraction & Retention
• Talent Engagement
• Recruiting
Presence Management
Social Media Activity = 24/7


Constant Monitoring
 • Not 9 - 5
 • Notifications / Alerts
 • E.A.P. (Emergency Action Plan)
Facebook
           Content & Engagement Hub


                 •   Company News
                 •   Department Features
                 •   Job Openings
                 •   Customer Interaction
                 •   Work Advice
                 •   Contest
Company News




Facebook Post
Department Features




      Facebook Post
Job Openings




Facebook Post
Customer Interaction




   Facebook Post
Work Advice




Facebook Post
LinkedIn
           Recruiting & Advertising Tool



                   •   Customer Interaction
                   •   Job Promotions
                   •   Source Candidates
                   •   Group Discussions
Customer Interaction




       LinkedIn Discussion
Job Promotions
Group Discussions
Twitter
                Content Buzz



          •   Company News
          •   Job Openings
          •   Industry Chats
          •   Increase Site Traffic
          •   Customer Interaction
Organizing Tweets
YouTube
          Online Video Catalogue



            •   Job Descriptions
            •   Company Events
            •   Department Snapshots
            •   How-To’s
Blog
       Talent Community Media Database



                   •   Company Articles
                   •   Audio Podcasts
                   •   Culture Videos
                   •   Employee Snapshots
Audio Podcasts




 Blog Post
Workplace Articles




        Blog Post
Culture Videos




Blog Post
Social Media Engagement At Deluxe
Benjamin T. Bush
linkedin.com/in/btbush
@deluxeintern

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Social Media Engagement At Deluxe