1. Can Green Building Save Your Company? Boyce Thompson Editorial Director Hanley Wood
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3. What Motivates Builders To Go Green Source: SpecPan Green Building Survey, September 2007 Among those involved in green building Environmental responsibility Build better homes Stay on leading edge of building trends Customer demand Keeping up with competitors Other
7. What Green Items Motivate Home Buyers? What energy-saving features would be important to you to be standard in a new home or new community, knowing that the features will cost more upfront but will save money over time? Source: 2007 RCLCO Survey
8. Green Building Can Cut Household Energy Use in Half Source:2007 Building Energy Data Book, U.S. Department of Energy How energy is used in homes
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11. Are you involved or have you been involved in any green building, remodeling or design projects? Most Pros Have Done a Green Project Source: SpecPan Green Building Survey, September 2007
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14. Pros Expect the Green Market to Grow Source: SpecPan Green Building Survey, September 2007 GREEN MARKET EXPECTATIONS OVER NEXT 5 YEARS Increase significantly Increase slightly Stay the same Decrease slightly Decrease significantly 88% OF PROS EXPECT GREEN MARKET TO GROW
15. Challenges to Green Building Source: SpecPan Green Building Survey, September 2007 Perceived higher costs by home buyers Higher costs associated with green building Lack of awareness among home buyers Lack of demand Availability of Green Building Products Availability of product information Availability of technical information
16. Green Products Used by Pros Source: SpecPan Green Building Survey, September 2007 ALREADY USE OR PLAN TO USE: High performance windows High performance insulation Water efficient fixtures Engineered lumber Recycled products High efficiency lighting Low VOC products Energy Star appliances Certified lumber Products with resource efficient content Alternative energy High efficiency HVAC
17. Rate on a scale of 1 to 5 scale, with 5 being extremely knowledgeable Mean = 2.34 Median = 2 Customers Don’t Know Enough About Green Building Source: SpecPan Green Building Survey, September 2007
18. How Much Extra Does Green Building Cost? Mean = 3.76 – 10% to 19% Median = 4 – 10% to 19% Mean = 3.08 - 10% to 19% Median = 4 – 10% to 19% Include materials and labor. Source: SpecPan Green Building Survey, September 2007