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Can Green Building Save Your Company? Boyce Thompson Editorial Director Hanley Wood
Why Build Green? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Motivates Builders To Go Green  Source: SpecPan Green Building Survey, September 2007 Among those involved in green building Environmental responsibility  Build better homes Stay on leading edge  of building trends Customer demand Keeping up with competitors Other
Environmental Record in the U.S.: Over-Consumption
Home Building’s Negative Impact on the Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Home Building’s Challenge for the Future ,[object Object],[object Object]
What Green Items Motivate Home Buyers? What energy-saving features would be important to you to be standard in a new home or new community, knowing that the features will cost more upfront but will save money over time? Source: 2007 RCLCO Survey
Green Building Can Cut Household Energy Use in Half Source:2007 Building Energy Data Book, U.S. Department of Energy How energy is used in homes
[object Object],[object Object],Green Outlook
A Strong and  Growing Market ,[object Object],[object Object],[object Object]
Are you involved or have you been involved in any green building, remodeling or design projects? Most Pros Have Done a Green Project Source: SpecPan Green Building Survey, September 2007
Green Building: Coming on Fast ,[object Object],[object Object],[object Object],Source: SpecPan Green Building Survey, September 2007 Have you participated in a green building program?
Green Building: Coming on Fast ,[object Object],[object Object],[object Object],[object Object],Source: SpecPan Green Building Survey, September 2007
Pros Expect the  Green Market to Grow Source: SpecPan Green Building Survey, September 2007 GREEN MARKET EXPECTATIONS  OVER NEXT 5 YEARS Increase significantly Increase slightly Stay the same Decrease slightly Decrease significantly 88% OF   PROS EXPECT GREEN  MARKET TO GROW
Challenges to  Green Building Source: SpecPan Green Building Survey, September 2007 Perceived higher costs by home  buyers Higher costs associated with green  building Lack of awareness among  home buyers Lack of demand Availability of Green Building Products Availability of product information Availability of technical information
Green Products  Used by Pros Source: SpecPan Green Building Survey, September 2007 ALREADY USE OR PLAN TO USE: High performance windows High performance insulation Water efficient fixtures Engineered lumber Recycled products High efficiency lighting Low VOC products Energy Star appliances Certified lumber Products with resource efficient content Alternative energy High efficiency HVAC
Rate on a scale of 1 to 5 scale, with 5 being extremely knowledgeable Mean = 2.34 Median = 2 Customers Don’t Know Enough About Green Building Source: SpecPan Green Building Survey, September 2007
How Much Extra Does Green Building Cost?   Mean = 3.76 – 10% to 19% Median = 4 – 10% to 19% Mean = 3.08 - 10% to 19% Median = 4 – 10% to 19% Include materials and labor. Source: SpecPan Green Building Survey, September 2007
Craftmark Homes McLean, Va. ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Builder LivingHome ,[object Object],[object Object],[object Object]
The Jones Company Nashville, Tennessee ,[object Object],[object Object],[object Object],[object Object]
Croft Place Townhomes Seattle, Washington ,[object Object],[object Object],[object Object],[object Object]
Beazer Homes Atlanta, Ga. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evening Rose Tallahassee, Fla. ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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How Green Building Can Save Your Company

  • 1. Can Green Building Save Your Company? Boyce Thompson Editorial Director Hanley Wood
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  • 3. What Motivates Builders To Go Green Source: SpecPan Green Building Survey, September 2007 Among those involved in green building Environmental responsibility Build better homes Stay on leading edge of building trends Customer demand Keeping up with competitors Other
  • 4. Environmental Record in the U.S.: Over-Consumption
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  • 7. What Green Items Motivate Home Buyers? What energy-saving features would be important to you to be standard in a new home or new community, knowing that the features will cost more upfront but will save money over time? Source: 2007 RCLCO Survey
  • 8. Green Building Can Cut Household Energy Use in Half Source:2007 Building Energy Data Book, U.S. Department of Energy How energy is used in homes
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  • 11. Are you involved or have you been involved in any green building, remodeling or design projects? Most Pros Have Done a Green Project Source: SpecPan Green Building Survey, September 2007
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  • 14. Pros Expect the Green Market to Grow Source: SpecPan Green Building Survey, September 2007 GREEN MARKET EXPECTATIONS OVER NEXT 5 YEARS Increase significantly Increase slightly Stay the same Decrease slightly Decrease significantly 88% OF PROS EXPECT GREEN MARKET TO GROW
  • 15. Challenges to Green Building Source: SpecPan Green Building Survey, September 2007 Perceived higher costs by home buyers Higher costs associated with green building Lack of awareness among home buyers Lack of demand Availability of Green Building Products Availability of product information Availability of technical information
  • 16. Green Products Used by Pros Source: SpecPan Green Building Survey, September 2007 ALREADY USE OR PLAN TO USE: High performance windows High performance insulation Water efficient fixtures Engineered lumber Recycled products High efficiency lighting Low VOC products Energy Star appliances Certified lumber Products with resource efficient content Alternative energy High efficiency HVAC
  • 17. Rate on a scale of 1 to 5 scale, with 5 being extremely knowledgeable Mean = 2.34 Median = 2 Customers Don’t Know Enough About Green Building Source: SpecPan Green Building Survey, September 2007
  • 18. How Much Extra Does Green Building Cost? Mean = 3.76 – 10% to 19% Median = 4 – 10% to 19% Mean = 3.08 - 10% to 19% Median = 4 – 10% to 19% Include materials and labor. Source: SpecPan Green Building Survey, September 2007
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