Hi Everyone, here's my personal brand up to this point! Hope you enjoy it!

1. My Personal Brand By Brent Thornhill

2. The Light at the end of the tunnel The goal of my personal brand is to convey myself in a mature, professional manner while providing some insight into my personal interests such as sports, news and corporate social responsibilty I want to be googleable while still maintaining a degree of anonymity surrounding my private life

3. Objectives To have my blog and/or twitter appear within the top five results when my name is typed into Google’s search engine To have 100-150 followers on twitter by the end of fall semester To engage in professional dialogue through social media applications with PR practitioners

4. My Outlook on Things My biggest strength as well as my biggest weakness is my newness to social media applications. The strength in being new is that I have no biases or loyalty to any particular application. However, not being familiar with the online forums means I will have to do extra work to be brought up to speed on how to use them most effectively The social media mentors provided on Ning present an excellent opportunity to develop a comfort level with the social media world

5. Key messages I want my brand to illustrate my broad scope of interests as well as demonstrate my value to potential employers The training and opportunities provided by the PR program at Humber will allow me to convey these ideas in a concise, effective manner That I am a versatile, capable learner that can fill a variety of communications roles in numerous industries

6. Channels Twitter RSS reader Ning Blogspot facebook

7. Strategy My strategy is to build relationships with groups that share mutual interests in the PR community These interests include sports, entertainment and corporate affairs For this to be most effective, I am currently following various organizations and individuals that interest me on twitter; due to my wide variety of interests I also plan to connect with a PR mentor to advise me on the strengths and weaknesses of my personal brand

8. Strategy cont’d While my professional focus will be on the PR industry, I also plan to contribute to discussions on my areas of interest to promote myself as someone with a degree of knowledge in that field This involves furthering the development of my personal blog as well as enhancing the group blogs which I am a part of. Following more relevant parties on twitter will also be of value as my professional area of focus becomes more clear

9. My Go-to-markets Sports: Point of both personal and professional interest I have a passion for several sports that I am able to easily convey through social media groups Current Affairs: Being up to date and applying contemporary knowledge is vital in the PR industry Demonstrating this on social media applications would enhance my brand and value to potential employers

10. How I’m Going to Do It Increase my number of tweets to a minimum of 10 per week Tailor my blog “Thorny’s Tidbits” to build a relationship with my target audience join and contribute to online publications that interest me

11. State of the Union This personal brand will be a hybrid of professionalism and fun aimed at being both entertaining and informative.

12. Brand Deadlines

13. Deadlines Cont’d