A workshop presentation that looks at the benefits of blogs and blogging, how blog posts are structured, and the tactical elements (headlines, comments, links, etc.) to be successful.
47. Good or Bad Headline?
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Governor Swears in Legislature
March Planned For Next August
Lingerie Shipment Hijacked; Thief Gives Police the Slip
L.A. Voters Approve Urban Renewal By Landslide
Patient At Death's Door--Doctors Pull Him Through
New burger targeted for McLean times
Superman to die, so steel yourself
Include Your Children When Baking Cookies
Something Went Wrong in Jet Crash, Experts Say
Police Begin Campaign to Run Down Jaywalkers
49. Normal: Ways to Make
Drinking Tea More Delightful
Question: What are Ways to
Make Drinking Tea More
Delightful?
How to: How to Make Drinking
Tea More Delightful
Numbers: 30 Ways To Make
Drinking Tea More Delightful
Reader-Addressing: Ways You
Need to Make Drinking Tea
More Delightful
54. With summer on the horizon, Nelson Brewing
Company is already one step ahead preparing
for the patio season which means the need for a
cold beer.
NBC will be debuting two exclusive keg only
beers this summer:
A wheat beer - not yet named - which will be
served at The Royal to celebrate MarketFest and
the Shambhalager, which will be served at
Mike’s Place as part of Shambhala Music
Festival’s 15th anniversary.
59. The Value of Links
1. Gives people access to other information
sources
2. Makes you part of the conversation
3. Drives traffic to your older posts
4. Encourages bloggers to link to your content
5. Builds relations with other bloggers
75. Writing a Blog Post
1. Select an idea
2. Write the post
3. Insert links
4. Insert images
5. Do a spelling and
grammar check
6. Write a headline
7. Save as a draft, schedule
or publish
8. Promote
9. Rinse and repeat
76. Blog Killers
- No long-term plan
- Lack of commitment
- Fails to meet needs of
target audiences
- Infrequent posts
- No engagement
- No promotion
health, justice, family support, and employment and training. Friendship Centres also design and deliver local initiatives in areas such as education, economic development, children's and youth initiatives, and cultural awareness.
8 out of 10 people will notice your headline; two out of 10 will click on it.“At its essence, a compelling headline must promise some kind of benefit or reward for the reader, in trade for the valuable time it takes to read more.” - Bryan Clark, www.copyblogger.comOn average, 8 out of 10 people will read a headline but only two out of 10 will read the rest of the story. Writing great headlines is an art than a science, and it takes practice.
"How" and "how to" are powerful words to use inside of a headline. By using these words you are basically conveying to the reader that you are offering to show them something that they may not have known about. Everybody wants to know how to do stuff, as long as it's about something they're in to. We all want to be better, smarter people right?Consider where your readers are searching for articles that are relevant to them. More than likely they're going to be using one of the major search engines such as Google, Live Search, or Yahoo. By using relevant keywords at the beginning of your headlines, you are reflecting the request that your target audience just put into the search engine box. This technique makes it much more likely that people will check out your articles.State negative information in positive form. "No Action Taken On Ruling By Pacifists" would be better written "Pacifists Decline to Act on Ruling."