MagNet 2010 Presentation
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A presentation done by Mark Evans) for a three-hour at the MagNet 2010 conference in Toronto about the social media landscape.
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MagNet 2010 Presentation
- 1. Keeping Up With Social Media aka Everything You Wanted to Know About Social Media But We’re Afraid to Ask
- 4. Social Media Magic Doesn’t Happen
- 5. Conversation vs. a Broadcast
- 6. Engage & have conversations with consumers, partners, employees, investors Build stronger and better relationships Monitor your brand, products and services Improve customer service Competitive intelligence Drive new sales and leads
- 7. The Benefits of Social Media
- 11. Canadians Are Using Social Media
- 27. Social Media is All About the Numbers
- 31. Social Media in Three Steps
- 32. Discovery
- 33. Strategy
- 34. Tactics
- 40. Blogs…Still Alive and Well
- 41. Jeff Wiener
- 45. Source: Sysomos
- 57. Canadians Love Watching Videos
- 65. Sadly, Not Enough Companies
- 76. Get Organized
- 78. Create an editorial schedule
- 81. The New Tools
- 82. The Old Tools
- 85. Writing Tools
- 86. Variety is the Spice of Life..and Blogs
- 113. Exercise
- 114. Your Profile
- 119. U.S. Video Viewership in April
- 122. What to Do - Set up a YouTube Account - Create a YouTube Channel - Create Content - Upload Content
- 124. And There’s More…
- 125. The Importance of Telling Great Stories
- 126. Good Stories Are More Important Than Ever
- 127. Time-strapped consumers Fragmented blogosphere Fewer traditional media sources Lots of noise
- 128. We Can All Be Great Story Tellers
- 132. Steve Jobs: Master Storyteller
- 133. So, What’s Good Story?
- 134. A Good Story Interesting Engaging Entertaining Informative Authentic Educational
- 135. Don’t Forget About the Audience
Notas del editor
- Canadian benefits
- Top Facebook countries: U.S., U.K., Turkey, France (source: checkfacebook.com)
- Social media is a not an add-on or an accessory but many companies suggest “let’s add some social media” to the mix. To be successful, social media needs to be part of and aligned with a company’s brand, marketing, sales and strategic goals.
- Start by listening. Why do you want to do social media? What are your goals and objectives? What will success look like? What’s the competition doing? What’s being said about your company and brand? What’s the target audience? What is their Web/social media habits?
- How will social media be integrated into your communications, marketing and sales activities? What social media services make the most sense and why? How will you reach your target audience? What tools are the most appropriate? What’s the budget? Who has ownership over social media? What are your social media guidelines and policies?
- Who’s going to do it, how much time/resources will be devoted to it, how are you going to measure it? What services and tools should be used?
- There’s No Lack of Choice
- Only a Small Number Matter
- There are 3 million Canadian Twitter users
- Canadian demographics
- Facebook Pages: http://www.facebook.com/advertising/?pages How To Develop A Facebook Page That Attracts Millions of Fans - http://www.allfacebook.com/2009/03/facebook-page-strategy/
- Slide of comments – what are they doing, what are they doing well, what are they not doing well.
- What are they using it, and how it is beneficial to them?
- Stuart MacLean
- Mr. Rogers
- The Friendly Giant
- Steve Jobs