This presentation, which was made at Search Engine Strategies Toronto, focuses on the five myths of social media. For example, there's a belief that social media is free but people don't take into accounts "costs" such as time and people needed to do social media well.

1. The Five Myths of Social Media Mark Evans, ME Consulting markevans.ca Twitter @markevans [email_address]

2. Social Media is ….

6. Social media is….

8. 7 X 24??

9. Social media is about the tools

11. Social media is a standalone activity

14. Measuring ROI is Difficult