All the best content in the world is useless if it’s not being found, not ending up in the right hands or not delivering the leads we need as marketers. Our Inbound Marketing methodologies are what help Budding Culture turn great content into effective marketing for our clients. See how Inbound Marketing can work for your business. Get your free Inbound Assessment from Budding Culture >> http://ow.ly/mE3cC

1. How
Budding Culture
is Helping
Evolutionize
Marketing

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Yes, marketing has made some pretty huge leaps in recent years. But at the core of the
evolution, maybe it’s not really marketing that’s doing all the changing. Maybe it’s us.
We work more.
Play harder.
We’ve evolved our own functionality through technology.
We’ve become more mobile.
Multi-taskers.
Keen observers and data miners.
And as the channels of information and entertainment continue to splinter, so does our
attention to the messages being pushed at us. We’ve become a society of “Seekers” –
searching and finding the information we are looking for. The information that leads us to the
products and services that appeal to our wants, needs and our sensibilities – and that make us
happy and fit into our lives.
The
Evolution
of Advertising

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Nobody wakes up and says: “Boy, I really want to see an ad!”.
We don’t make decisions based on ads, we make them based on information and enthusiasm.
We take in the opinions of those we respect, comparisons, shared passions and ideologies.
And if it’s the right fit- it’s in. In other words, as customers, we are in control.
As marketers, we need to follow our own lead. We need to create content people want.
Content that doesn’t “interrupt”, but that customers seek out, feel a connection to, or get
inspired by. Content with relevant and valuable information.
And once, as a customer, we rationalize a decision for ourselves, it’s almost impossible to
move us off that decision.
Content.
The New King
of All Media

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Inbound
Marketing.
The Power of
Content
With Context.
Answer questions. Establish trust and thought
leadership.
Introduce position.
Address common Qs.
Product and service
info.
Address pushback.
Sales
ready
lead
E.g. blogging, video,
podcasts, social media
responsiveness.
Premium content such as
ebooks, interactive tutorials,
automated emails etc.
Brand filter promotions. Incentive
based emails and content
programs.
Sales offers or promotions.
All the best content in the world is useless if it’s not being found, not ending up in
the right hands or not delivering the leads we need as marketers.
Our Inbound Marketing methodologies are what help Budding Culture turn great content into
effective marketing for our clients.
We begin by building a context for your content. We develop a Strategic Content Roadmap, and
then develop relevant information that appeals to customers, no matter what point of the sales
funnel they may be in.
With an Inbound platform, we can segment customers based on a number of criteria including
what content they are consuming, where they found us, etc. And we can track them, learn from
them, and help guide them to further
engagements they might be interested in,
and effectively winning them over as fans
and advocates, and customers.
With Inbound Marketing from Budding
Culture, we are able to efficiently manage
our marketing programs and methodically
track success by taking advantage of the
most appropriate marketing automation
tools/software available.

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Inbound
Marketing.
Turns Content and
Social Media Into
Very Potent Tools.
One of the biggest questions around Content Marketing and Social Media has been
about ROI. With a Budding Culture Inbound Marketing program, we have the ability to turn content
and social media into hard working, strategic and effective marketing tools that your customers
seek out, and want to engage in. And the automated system lets us know who is coming
to find us, from where, and what they are looking for… virtually taking the
guesswork out of your marketing’s effectiveness.
To learn more about a Budding Culture Inbound Marketing
program, call 949.340.5746 or email us at
info@buddingculture.com, and we’ll help you get your
content working harder in no time.