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PD PD
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Personal Brand; Everybody is
Someone
Oleh:
Meilani Sandjaja
110810167

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What do you think about
BRAND?

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PD PD
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What do you think about
PERSONAL BRAND?

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PERSONAL BRAND
Banyak orang yang berpikir
personal brand hanya penting untuk
selebritis, pejabat, pengusaha atau tokoh
masyarakat.

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Setiap dari kita telah memiliki sebuah brand
PERSONAL BRAND
Yang membedakan kamu, aku,
dan mereka

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c u -tr a c k c u -tr a c k

7. F -X C h a n ge F -X C h a n ge
PD PD
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N
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c u -tr a c k c u -tr a c k

8. F -X C h a n ge F -X C h a n ge
PD PD
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Mengapa PERSONAL BRAND
itu penting??

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Pikirkan dulu…
• Siapa yang tidak ingin menjadi seseorang
yang dianggap penting?
• Siapa yang ingin menjadi biasa-biasa saja
dan sama dengan yang lain?

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Personal brand merupakan hal
yang penting untuk mereka yang
ingin menyalurkan passion dan
secara proaktif menggunakan
passion ini untuk menciptakan
masa depan-nya sendiri.

11. F -X C h a n ge F -X C h a n ge
PD PD
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to
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c u -tr a c k c u -tr a c k

12. F -X C h a n ge F -X C h a n ge
PD PD
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7 langkah yang harus dilakukan
dalam membangun
PERSONAL BRAND

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Step 1: Do The Brand YOU Audit

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Step 2: Assess Your Brand YOU
Image

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Step 3: Determine Your Brand
YOU Identity and Essence

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Step 4: Position Your New Brand
YOU

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Step 5: Set Your Brand YOU
Goals

18. F -X C h a n ge F -X C h a n ge
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Step 6: Estabilish Your Brand
YOU Strategies

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Step 7: Implement, Monitor, and
Adjust Your New Brand YOU

20. F -X C h a n ge F -X C h a n ge
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Daftar Pustaka
• Blumenthal, I & Wilson, J. S.
(2009). Managing Brand YOU,
seven steps to creating your most
successful self. Amacom: New
York

21. F -X C h a n ge F -X C h a n ge
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• Gambar:
- Slide 6: http://gugussyuhada.files.wordpress.com/2009/05/personal-
brand1.jpg?w=425&h=299
- Slide 7: http://jpmi.or.id/files/2010/05/personalbrand1.jpg
- Slide 11: http://www.careergreenlight.com/wp-
content/uploads/2010/10/PersonalBrandDefinition.jpg
- Slide 13: http://classroomtocubicle.com/wp-content/uploads/2010/10/Personal-
Brand.jpg
- Slide 14:
http://www.google.co.id/imglanding?q=personal+brand&hl=id&client=firefox-
a&rls=org.mozilla:en-US:official&tbm=isch&tbnid=Eh-
xxE4vjl5iqM:&imgrefurl=http://www.samgichuru.com/personal-
branding/&imgurl=http://www.samgichuru.com/wp-
content/uploads/2010/07/pb2.jpg&w=1870&h=1870&ei=pending&zoom=1&iact=rc&p
age=7&tbnh=145&tbnw=132&start=85&ndsp=15&ved=1t:429,r:1,s:85&biw=1024&bi
h=609
- Slide 15: http://wwww.esu2.org/tc/images/PosterBeYourself_jpg.jpg
- Slide 16:
- Slide 17: http://smartlemming.com/wp-content/uploads/2009/11/personal-branding-
is-not-career-management1-300x230.jpg
- Slide 18: http://www.careerealism.com/home/jtodonnell/careerealism.com/wp-
content/uploads/2010/10/10.25.10-When-Your-Personal-Brand-Outshines-the-
Corporate-Brand-300x300.jpg
- Slide 19: http://andrewgtreantos.com/wp-content/uploads/2011/03/personal-
brand.png