This is a social media marketing presentation given to the Ontario Library Service North at their annual conference in Sudbury, Ontario. It serves as a great beginner-friendly introduction to the power of social media. For more useful content please visit our website at http://bureaugroup.ca

2. Thanks for
having us

3. A little about us...

4. 4 years

5. Fastest growing

6. Most socially
engaged agency

12. What people think
social is...

13. I had pancakes
for lunch
Cool! :P

14. The reality...

15. 1. How the most successful brands
communicate with customers

16. 1. How the most successful brands
communicate with customers
2. The driving force behind elections

17. 1. How the most successful brands
communicate with customers
2. The driving force behind elections
3. The fastest way news spreads

18. 1. How the most successful brands
communicate with customers
2. The driving force behind elections
3. The fastest way news spreads
4. Can change the world

19. 1. How the most successful brands
communicate with customers
2. The driving force behind elections
3. The fastest way news spreads
4. Can change the world
5. It’s FREE

20. Egyptian Libyan
Revolution Revolution
Syrian Tunisian
Revolution Revolution

21. Egyptian Libyan
Revolution Revolution
Syrian Tunisian
Revolution Revolution

22. An Egyptian couple
even called their kid
Facebook!

24. Obviously we’re here
to discuss lighter
subject matter

26. Our philosophy

27. 1. For business, it’s the most cost
effective way to advertise

28. 1. For business, it’s the most cost
effective way to advertise
2. It’s custom – you can target age,
location, interests, single, married

29. 1. For business, it’s the most cost
effective way to advertise
2. It’s custom – you can target age,
location, interests, single, married
3. Much to people’s surprise, all age
groups are active on social media

30. 1. For business, it’s the most cost
effective way to advertise
2. It’s custom – you can target age,
location, interests, single, married
3. Much to people’s surprise, all age
groups are active on social media
4. Reach is measurable

31. In traditional advertising, like TV,
Radio, and Print, it is a one-way form
of communication.

32. In traditional advertising, like TV,
Radio, and Print, it is a one-way form
of communication.
Social media allows you to interact
with your customers. Talk, respond,
and hear their feedback.

33. In traditional advertising, like TV,
Radio, and Print, it is a one-way form
of communication.
Social media allows you to interact
with your customers. Talk, respond,
and hear their feedback.
Social is a two-way form of
communication.

34. How to connect
with customers

35. 1. Ask

36. 1. Ask
2. Recommend

37. 1. Ask
2. Recommend
3. Discuss

38. 1. Ask
2. Recommend
3. Discuss
4. Exchange

39. 1. Ask
2. Recommend
3. Discuss
4. Exchange
The feedback will give you valuable
insight into your customers needs.

43. The Changing User

44. Mobile phones Photo sharing
Texting Less TV
Multi-tasking Self-service
Want it online Short attention
Gaming Want it now

45. The eBook

46. eBooks have surpassed
traditional book sales

47. eBooks have surpassed
traditional book sales
This is proof that the
average population is
embracing technology

50. Business pages
vs
Personal pages

51. Business pages show
insights on your visitors
and what they like

52. Business pages show
insights on your visitors
and what they like
They have greater
flexibility in regards to
the design

53. facebook.com/pages

54. The rules
(best practices)

55. 1. Post valuable content
2. Be consistent
3. Short & Sweet
4. Offer expert advice to inquiries
5. Be useful
6. Don’t overdo it

56. What kind of posts
draw engagement?

57. Useful and relevant content that can
benefit your customer.
You’re all experts with knowledge.
Make it available.

58. When should I post?

59. Spend as little as 15 minutes a day
tending to social media.
Being consistent is most important.
If you have an empty page you look
like you’re out of business!

60. Insights

61. Insights

65. Sources

66. Ads

67. Targeted
age, interests, location, etc.

69. Tell us about this
tweeter machine...

70. Twitter is a social network and
microblogging site that allows
you to answer the question,
“What are you doing?” by
sending short messages 140
characters in length, called
“tweets”, to your friends, or
“followers.”

71. Result = short streamlined communication
Messages must be straight to
the point therefore making the
information shared more valuable

72. Twitter Facebook

73. #hashtags

74. The # symbol, called a hashtag,
is used to mark keywords or
topics in a Tweet.
It was created by Twitter users
as a way to file messages.

76. @replies

77. @reply is a public message that
you send to someone elses
Twitter profile page.
i.e.: @bureaugroup thanks for the chat!

78. Retweet

79. A retweet is when you
re-publish something another
Twitter user has written, to
spread the word among your
own followers.

80. A retweet is when you
re-publish something another
Twitter user has written, to
spread the word among your
own followers.

81. Useful stuff

82. TweetDeck
TweetDeck is a browser for connecting you with your
contacts across Twitter, Facebook, and more.

83. Pages
Pages Manager helps admins connect with their
audience and keep up with activity on multiple Pages.

84. Users: 175m
LinkedIn is a business-oriented social networking site
mainly used for professional connections.

85. Users: 100m
A content sharing service that allows members to
“pin” images and videos to their online pinboard.

86. Users: 100m
Instagram is a photo-sharing app and social network.
The service enables users to take a photo, apply a
filter to it, and then share it with other users.

87. Thank you

88. bureau.ca
@bureaugroup