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Amit Ankit Anjusha Bushra Rati Vickey Retail Management
LUXURY RETAIL
Luxury  ,[object Object],[object Object],[object Object],[object Object],[object Object]
LUXURY Defining Luxury The emotionalism of luxury “ Purchase of luxury items gives the buyer an immense amount of joy which surpasses the economic value of the product.”  Luxury brands live in people’s hearts & minds Luxury brands have range Can be teamed with many products  Luxury brands have permanence Don’t go out of style/are classic  Characteristics
Luxury Goods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Consumer Get ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Fine Living Top 10: Luxury Malls
10 ,[object Object],[object Object],The Grand Canal Shoppe's Las Vegas, USA
9 ,[object Object],Galleries Lafayette Paris, France
8 ,[object Object],[object Object],[object Object],Blue water Kent, England
7 ,[object Object],[object Object],[object Object],Bal Harbour Shops Miami, USA
6 ,[object Object],[object Object],The Landmark Hong Kong, China
5 ,[object Object],[object Object],Okhotny Ryad Shopping Center Moscow, Russia
4 ,[object Object],[object Object],The Shops At Columbus Circle New York, USA
3 ,[object Object],[object Object],The Walk Edinburgh, Scotland
2 ,[object Object],[object Object],The Emporio New Delhi, India
1 ,[object Object],[object Object],Mall Of The Emirates Dubai
LUXURY The Luxury retailing in india
Reasons for emergence of luxury retail in India. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Luxury in India has become more accessible. Bollywood is an influencer
LUXURY Luxury Products & Services   Cars:  Jaguar, Mercedes Benz, Lamborghini, Rolls Royce, Bentley, Ferrari, Bugatti   Couture: Versace  Indian couture designers: Rohit Bal, Tarun Tahiliani May not include prêt designs   Hotels & resorts Amar Vilas (Oberoi), Four Seasons
LUXURY Luxury Products & Services   Accessories  Footwear: Jimmy Choo  Handbags: Louis Vuitton, Aigner, Leiber, Hermes, Prada  Small leather goods: Dunhill  Watches: Piaget, Tag Heur  Eyewear: Armani, D&G, Chanel
LUXURY Luxury Products & Services   Perfumes: Channel Jewellery & Gems: Cartier, Tiffany  Writing instruments: Mont Blanc  Luggage: Louis Vuitton  Liquor: Henessy (vodka), Blue Label, rare wines Art  Not Luxury: Mango
 
LUXURY The Sachdev Group – Priya Chatwal & Charu Sachdev Brands: Lanvin, Alberta Ferretti, Jean-Paul Gaultier, Moschino, Stella McCartney  Promoters of Luxury in India   Genesis Colors Sanjay Kapoor of Satya Paul fame Brands: Aigner, Canali, Kenzo, Paul Smith, Just Cavalli Murjani Group Gucci, Jimmy Choo, Calvin Klein, Bottega Veneta   Brandhouse Retail (S.Kumar Group) Escada, Dunhill JV’s in the pipeline DLF with Armani Hermes with Neelam Khanna (PRS Oberoi clan) Reliance Retail TSG International Marketing Pvt Ltd
LUXURY Emporio The first Indian luxury destination:  Officially inaugurated: Sunday, 30th Aug Developer: DLF 130 luxury brands Apparel: Dolce & Gabana, Canali, Louis Vuitton, Chistian Dior Jewellery: Cartier, Harry Winston,  Leather Goods: Tods Men: Paul Smith, Armani Watches: Piaget, Chopard, Jaegar Indian designers: Rohit Bal, Tarun Tahiliani, JJ Valaya
 
LUXURY The story in India Luxury is not new to India but the modern form is yet to evolve Branding Lasting customers relations Signature look Virgin market
LUXURY The story in India Ermenegildo Zegna   First store opened at Crossroads in 1999. Closed in 2005 A 3000sqft store opened at Taj, Mumbai in 2007 Third store to come up at Emporio Jimmy Choo   Launched India store through Murjani Group in Sep08 Located at Nariman Point, Mumbai Worn by Aishwarya Rai, Preity Zinta  Internationally launching sunglasses, fragrances & handbags  LV’s association goes back to the Maharaja’s for luggage First store opened in 2003 at Oberoi Hotel, New Delhi Second store opened in Mumbai in 2004 Now opened at Emporio Louis Vuitton
Luxury Market Spend Allocation
LUXURY Limitations of luxury in India   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Specialized programs in Institutes  ,[object Object],[object Object]
 
 
LUXURY Scope for Indian brands Can you think of an Indian luxury brand? Acquiring Western brands: Tata acquires Jaguar from Ford in the UK  Oberoi hotels: Rajvilas, Udaivislas, Amarvilas India’s strengths: excellence in craftsmanship, heritage, business potential Some suggested areas: hotels & hospitality, spas, jewellery, meditation (Mahesh Yogi), art, Indian fashion
Challenges to overcome ,[object Object],[object Object]
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LUXURY Thank You

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Luxury retailing

  • 1. Amit Ankit Anjusha Bushra Rati Vickey Retail Management
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  • 4. LUXURY Defining Luxury The emotionalism of luxury “ Purchase of luxury items gives the buyer an immense amount of joy which surpasses the economic value of the product.” Luxury brands live in people’s hearts & minds Luxury brands have range Can be teamed with many products Luxury brands have permanence Don’t go out of style/are classic Characteristics
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  • 13. Fine Living Top 10: Luxury Malls
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  • 24. LUXURY The Luxury retailing in india
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  • 26. LUXURY Luxury Products & Services Cars: Jaguar, Mercedes Benz, Lamborghini, Rolls Royce, Bentley, Ferrari, Bugatti Couture: Versace Indian couture designers: Rohit Bal, Tarun Tahiliani May not include prêt designs Hotels & resorts Amar Vilas (Oberoi), Four Seasons
  • 27. LUXURY Luxury Products & Services Accessories Footwear: Jimmy Choo Handbags: Louis Vuitton, Aigner, Leiber, Hermes, Prada Small leather goods: Dunhill Watches: Piaget, Tag Heur Eyewear: Armani, D&G, Chanel
  • 28. LUXURY Luxury Products & Services Perfumes: Channel Jewellery & Gems: Cartier, Tiffany Writing instruments: Mont Blanc Luggage: Louis Vuitton Liquor: Henessy (vodka), Blue Label, rare wines Art Not Luxury: Mango
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  • 30. LUXURY The Sachdev Group – Priya Chatwal & Charu Sachdev Brands: Lanvin, Alberta Ferretti, Jean-Paul Gaultier, Moschino, Stella McCartney Promoters of Luxury in India Genesis Colors Sanjay Kapoor of Satya Paul fame Brands: Aigner, Canali, Kenzo, Paul Smith, Just Cavalli Murjani Group Gucci, Jimmy Choo, Calvin Klein, Bottega Veneta Brandhouse Retail (S.Kumar Group) Escada, Dunhill JV’s in the pipeline DLF with Armani Hermes with Neelam Khanna (PRS Oberoi clan) Reliance Retail TSG International Marketing Pvt Ltd
  • 31. LUXURY Emporio The first Indian luxury destination: Officially inaugurated: Sunday, 30th Aug Developer: DLF 130 luxury brands Apparel: Dolce & Gabana, Canali, Louis Vuitton, Chistian Dior Jewellery: Cartier, Harry Winston, Leather Goods: Tods Men: Paul Smith, Armani Watches: Piaget, Chopard, Jaegar Indian designers: Rohit Bal, Tarun Tahiliani, JJ Valaya
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  • 33. LUXURY The story in India Luxury is not new to India but the modern form is yet to evolve Branding Lasting customers relations Signature look Virgin market
  • 34. LUXURY The story in India Ermenegildo Zegna First store opened at Crossroads in 1999. Closed in 2005 A 3000sqft store opened at Taj, Mumbai in 2007 Third store to come up at Emporio Jimmy Choo Launched India store through Murjani Group in Sep08 Located at Nariman Point, Mumbai Worn by Aishwarya Rai, Preity Zinta Internationally launching sunglasses, fragrances & handbags LV’s association goes back to the Maharaja’s for luggage First store opened in 2003 at Oberoi Hotel, New Delhi Second store opened in Mumbai in 2004 Now opened at Emporio Louis Vuitton
  • 35. Luxury Market Spend Allocation
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  • 39. LUXURY Scope for Indian brands Can you think of an Indian luxury brand? Acquiring Western brands: Tata acquires Jaguar from Ford in the UK Oberoi hotels: Rajvilas, Udaivislas, Amarvilas India’s strengths: excellence in craftsmanship, heritage, business potential Some suggested areas: hotels & hospitality, spas, jewellery, meditation (Mahesh Yogi), art, Indian fashion
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