1KEY MIS Server for SMB - An opportunity for IT Service providers and software product companies to leverage their revenues from existing customers.

1. MAIA Product Presentation on
1KEY MIS Server
Intelligence
Presented by Sanjay Mehta
CEO

2. Who moved my cheese
An amazing way to deal with new
business opportunity

3. Story of gained & lost opportunity
Four Characters who
live in a maze and
Cheese Maze
nourishes on cheese
to be happy
2 Mice
• Sniff
• Scurry Metaphor for
Where you
what you
look out for
want to have
2 Little People business
in business
• Hem
• Haw

4. How we act seeing an cheese
– 1KEY MIS Servers
Sniff
• Who sniffs out change
early, or
Whatever parts of us we
choose to use, we all
share something in Scurry
common: a need to find • Who scurries into
our way in the Maze and action, or
succeed in changing
times.
Haw Hem
• Who learns to adapt in • Who denies and resists
time when he sees change as he fears it will
changing can lead to lead to something
something better! worse, or

5. When you see that you can find &
enjoy new cheese you change course
How can you How can you be
How can you Sniff
Scurry into action How can you avoid like Haw &
out the
and generate losing customers succeed by
opportunity with
more revenues like Hem with adapting new
1KEY MIS
with 1KEY MIS 1KEY MIS Servers? generation 1KEY
Servers?
Servers? MIS Servers ?
Keep things simple, be flexible and move quickly

6. 1KEY MIS
Server
Opportunity

7. Sales Revenue
$1,383,593
What does this number reveal? Is this pretty good, bad or ugly?
$1,295,213 $1,374,876 $1,242,871 $1,383,593
Q1 Q2 Q3 Q4
The Sales revenue for fourth Quarter is pretty good as compared to earlier quarter
$1,102,304 $1,395,478 $1,383,593
2004 Q4 2005 Q4 2006 Q4
The Sales revenue for 2006 Quarter IV is down as compared to earlier years
$1,598,604 $1,383,593
Target 2006 Q4 Actual 2006 Q4
However in comparison to the targets, the actual turnover appears ugly
1KEY Technology helps understanding data for actionable information

8. 1KEY makes data visualization easy for quick decisions
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Central 21,923 21,696 21,820 22,247 21,922 22,451 23,081 22,770 22,156 21,857 21,101 22,024
East 14,367 14,294 14,297 14,900 14,617 15,720 16,024 15,536 14,718 14,668 14,414 15,024
South 8,425 8,432 8,376 8,397 8,355 8,643 8,856 9,241 8,812 8,841 8,686 8,864
West 22,149 21,869 22,115 22,506 22,191 23,122 24,038 24,190 22,671 22,489 21,906 23,026
Which region has the best sales & in which month?

9. Efficient V/s Effective
Beer & Diapers
53 days of
productivity loss
On time delivery
only efficent

10. Get the right direction instantly
VIEW has been engineered to fully
address the reporting requirements
of your organization helping you to
compete and win in the Drill down
to lowest
marketplace without much effort or level
compromise.
It provides runtime analysis,
grouping, column customizations Save
with Parent-Child Relationships, Drill hours
Down and Drill Back functionalities daily
with a extremely intuitive report
Keeps you
formatting for Business users.
always moving
ahead

11. Trade Spend Analytics
• Trade Spend V
Budget
• Trade Spend
Roles
Efficiency &
Effectiveness
• Trade Send
Uplift – Sales &
margin Marketing
• Spend by
Merchandize
Method
Manager;
Customer
Account
Metrics & Dimensions
• Promotion ROI Managers; Sales
• Promotion Execs; Finance;
OverUnder- Promotional Volume; Revenue (& growth); Total Promotion Profit; Targets; Market
spend Analyst; (volume $s); Market Share; Price; Margin %; Trade Spend; Promotion
• Promotion Business Unit ROI; Promotional Uplift; Order Fulfillment %; Consumer pass
Impact – Heads; Category through%; Stock Cover Customers; Events; Sales Channels; Products;
Cannibalization Manager; Brand Brands Categories; Promotion; Media types; Time; Locations
& Halo effect Managers

12. Take Intelligent Decision
CUBE is a comprehensive data analysis,
data mining, and multi-dimensional
visual reporting solution.
With its powerful data architecture,
Do it
CUBE is able to slice and dice Trend are
yourself
information efficiently and provide users like friends
with an extremely intuitive experience. reporting
Regardless of the perspective, data can
be rendered to answer business
questions - and best of all - it allows
business users to focus on business rules Centralized Gives
rather than creating dozens and dozens Information Competitive
of reports. for growth Edge

13. Financial Management Analytics
Asset Efficiency
Balance Cash Flow Treasury
Sheet Goals Goals Goals
Capital Debt to Net Cash Working Net
Borrowing Investment
Employed Equity Ratio ROCE % AR in Days Flow Value Capital Liquidity
Cost % Yield %
Value % % Ration % Value

14. Create Impact with business data
CHART is a graphical representation
and visual reporting which represents
business performance via stunning
and meaningful diagrams. It helps to
Identify
drive organizational achievements by Emerging
Trends
giving information in a much Spot
Opportunities
consolidated and easy to understand
manner.
Track & Point
Issues
Runtime user definable drill down &
drill back functionality available
direct from the charts. Customer
segmentation, forecasting, trend Powerful Insights
analysis, etc. all made easy

15. Customer Profitability Analytics
Incorrect information
about customers The real value is not in the
profitability, efforts to money saved, but how you
Find which customers are
grow sales directed toward use information to adapt in
destroying profits, eating
customers that are challenging environments
away your earnings.
unprofitable. In reality, such as today’s economic
earnings will be low even situation
with growth
Customer = King or Customer = Liability

16. Always on and always updating
Works in background
SCHEDULER enables users to On Time MIS
schedule the reports as per the
recurrence pattern in the variety
of formats like PDF, TXT, XLS, Constantly Communicating
HTML, MHT and RTF to be stored
on hard disk, to be emailed to
respective business users, or to Flexible Schedules
FTP. It automates the complete
process of reporting and avoids
Simple Process
the cumbersome work of
manually creating and/or
delivering reports to respective
business users on a periodic
basis.

17. Expense Management Analytics
Supply Chain Operations Cost Overhead
Cost Index Index Cost Index
IT Vendor
On Time Delivery Benefit
Management
Goals Cost Goals
Goals
IT Project SLA
Average Lead Order Fill On Time Unit IT Lead time Benefit Cost Benefit
Completion Performance
Time in days Rate % Delivery in days Increase % Payroll %
% %

18. Run your company from anywhere
Advanced
Zero Foot Data
Print Visualization
DASHBOARDS, users can Publish Data Deployment Tools
define their own Dashboards Securely
having combination of Real Time
multiple reports like View, Actionable
Information
Gauge, Chart, KPI's, RSS Feeds
Web
etc, on one single screen. Based
Platform
Dashboard is a reporting tool that can be defined as a user interface for organizing and
presenting data in a consolidated manner. Data from multiple sources are integrated and
unified for display on a single platform. This makes the information easy to read and
comprehend, all on the same screen.

19. Manufacturing Management
Analytics
New
Production Inventory
Product
Goals Management
Life Cycle
Product Product
Inventory Inventory
Capacity QC Reject Inventory Development Milestone
Back Log % Ageing Days ABC Analysis
Utilization % Rate % Turns Ratio % Lead Time Plan V/s
% Value
Days Variances

20. Structured methodology : KPI
KPI Description Ageing Analysis
KPI Objective Maintain credit period of less than 3 days
KPI Benefits Better Cash flow
KPI Start Date 1-Apr-07
KPI End Date 31-Mar-08
KPI Life Span & Reporting Periodicity 12 months, Daily
KPI Unit of Measure & Formula Days
KPI Target Value Less than 3 days
KPI Upper & Lower Tolerances Plus or minus 1 day
Anticipate Upper and Lower Limits 7days, 1 day
KPI Sponsor Mr. XYZ
KPI Initiator Mr. ABC
KPI Benefactor Mr. ABC
KPI Internal or Customer Facing Both
KPI Data Sources Back Office application running on Oracle, Transaction application running on SQL,

21. Key Performance Indicators
S– M- A- R– T– SMART
Specific Measurable Achievable Realistic Timely KPI
KPI are high-level snapshots of a business or organization based on specific predefined
measures. KPIs typically consist of any combination of multiple reports. They may include global
or regional sales figures, personnel stats, real-time supply chain information, or anything else
that is deemed critical to a corporation's success. KPI allows goals to be observed with different
warning colors that will be switched on as defined giving the user a quick view of how well or
how poorly each goal is met. It is the best way to track and represent variances on targets &

22. Financial Services Company
Analytics
Brokerage
Revenue Goals Costing Goals
Goals
Revenue Brokerage SQ Off V/s
Cost per Exchange
Top Top Top Top V/s Cost V/s Delivery
customer wise
Customers Branches Channel Product per Funding Brokerage
acquisition Brokerage
Employee Cost pattern

23. File Reader
1KEY FILE READER is a utility that
imports data from Text Files, Excel Single &
Files, stores it into 1KEY CUBE or multiple files / User can select
1KEY VIEW for direct reporting sheets selection data range on
at one instance their own
and analytics. are available
1KEY users get the benefits of
another key functionality which
not many reporting tools
software provide as of today. Users can select Users can save
required data layouts and use
column with the same
required format whenever
for analysis required

24. Query Expert
1KEY has dynamic
query engine with Visual Interface to
expression builder design queries
and model creator. It
provides the facility to
use simple graphical
interface to build SQL SQL parsing - enter
Creation of links
statements and create the SQL statement,
with simple drag &
and the diagram and
views in a database. It grid gets populated
drop functionality
has graphical panes
that displays your SQL
statements visually
and a text pane that
displays the text of
your SQL statement.
You can work in either
Localization - option Automatic SQL
the graphical or text of specifying own Statement
panes. parameters Generation

25. Role Based Security
1KEY uses quot;parametric
controlquot; for controlling
access over business
information which is
available to users for
their reporting needs.
Parameters are mapped
Show only Create
to the user hierarchy of Control
the organization and what you nested
your data
hence the access to the want to parameters
relevant data.
Parameters definition
can be one of the fields
available from the
system or can be user
defined based on the
requirement of the
organizations.

26. Integrating with 3rd party application
As shown in the diagram there are only 3 easy step’s and you are through,
where in 3rd party application will pass a command line arguments to a API
called RWCMD which is “Read/Write Commands” then this API will
evaluate all the parameters passed by the 3rd party application, makes
sure that it enforces all the security policies applied for that user and
triggers 1KEY Report
External Application RWCMD API 1KEY MIS Server
•Domain •Reads Parameter •1KEY View
•Report •Connects 1KEY •1KEY Cube
•User Repository •1KEY Chart
•1KEY Repository •Executes Reports

27. Flow Chart Integrating with 3rd party application
1KEY
Report
Command
Executor
External Reader
Application
1KEY API
1KEY
Metadata
1KEY MIS Servers

28. Integrating with 3rd party application
• 1KEYhas unique functionality, which enables the users to even
call 1KEY reports even from the external applications. It has
1KEY API, which is having 2 major components “1KEY
Command Reader” and “Report Executer”.
• 1KEY Command Reader will read the arguments sent by
external application, analyze them, accordingly pass necessary
input’s to Report Executer.
• Report Executer is responsible for enforcing user security, data
security policy implementations and last but not the least
running the reports.

29. Technical Support SLA for Partners & OEM
• MAIA Intelligence will help Enterprise OEM for use of 1KEY BI
software to achieve their business goals and to maximize
their investments in software
• This SLA is for below mentioned support and priority table
and not for mission critical application which would need
24x7 supports all the times
• MAIA Intelligence will provide unlimited telephonic and email
support in regular business hours from 10am to 6pm Monday
to Friday excluding standard public holidays
• MAIA Intelligence will provide online offline documentation
with help files, computer based training programs, forums
and such tools for sharing the knowledgebase

30. Technical Development Support SLA for Partners and OEM
Priority Definition Business Impact Maximum Initial Maximum
Reponses Time Resolution
Period
1 Emergency Production Major Impact – System Operations 1 hour 24hours
Issue affected, customer business cannot
continue. No alternate solution
available
2 High Level Issue – Significant Impact – Restricted 4 hours 48 hours
Database or Processing – Customer work is delayed
Infrastructure due the issue
3 Operational Issue Minor impact on customer business; 8 hours 72 hours
does not prevent system operations
software error for which there is an
acceptable alternative solution.
Performance degradation
4 How – To’s Minimal impact on customer business 24 hours 96 hours
tips techniques
5 Informational No business impact Documentation 48 hours 120 hours
issue training and help usage