Mike Filsaime is the genius behind the Butterfly marketing software that aims to improve the quality of online marketing performance of online marketers and to help in generating profits with continuous flow and consistent income to enjoy. The butterfly marketing software provides interesting features that many of its users find helpful in aiding them to engage in a more aggressive selling of their products and earn unlimited profits. However there are also some weak points found from the butterfly marketing software. One among the strong features of the butterfly marketing software is its ability to allow its users to integrate an affiliate program with their membership. This will help them to automatically expand their business as they launch their products and they can take advantage of their customers to become affiliates too to spread the profit earning opportunity with their products. The users can also easily integrate their own choice of autoresponder and payment systems with the butterfly marketing software. This makes the management of one’s marketing business online highly convenient as they choose to use the most common and popular services that are compatible with the butterfly marketing software. On the other hand the back-end panel of the software is not fully well designed to provide a more aesthetic function. It is quite difficult to search for the name of the individuals referred to by an affiliate who made a purchase of their products which is a straightforward function desired by many online marketers to find better convenience in managing their market activities. There are some few flaws as to how the admin system of the butterfly marketing software handles the affiliate program management requiring its users to carry out manual tasks in order to get something that they need. But the butterfly marketing system works so well that one of its software’s strongest points is to help selling of products more marketable with is affiliate integrating system. Despite some minor flaws on the software its strong features remain to be superior which makes butterfly marketing desirable marketing software to own.