1. Whoever has the best
content wins!
Presented by:
David Sher
Phyllis Neill
Buzz12 Content Marketing
2. About Buzz12
Creating and executing e-marketing
solutions for business to business
companies since 2009.
Partner Phyllis Neill 20+ years’ marketing
and management
Partner David Sher, 35+ years’ Co-CEO
of AmSher
13. Lead generation/lead
nurturing
Using compelling, relevant content, you
can attract and nurture leads.
Today, second to Content Marketing,
most valuable asset is email opt-in list!
14. How to build opt-in list?
Outbound: (you find leads)
◦ Existing clients
◦ Prospects
◦ Export Linkedin contacts
◦ Export Outlook contacts
Inbound: (leads find YOU passively)
◦ Create content giveaways in exchange for
email addresses!
15. The name of the game
What do you do with these email
addresses?
Email marketing campaigns!
◦ eNewsletters – include articles from your
white papers, and blogs.
◦ Keep very informative and interesting.
◦ ONE call to action at bottom.
◦ eMarketing blasts – can be to encourage
people to download new content you’ve
created (i.e. eBooks, special reports, white
17. Buzz12 resources:
Sign up for newsletter at our website,
www.buzz12.com
◦ www.facebook.com/buzz12
◦ www.twitter.com/buzz12
◦ www.twitter.com/phyllisneill
◦ www.youtube.com/buzz12pow
◦ www.plus.google.com
You can download this presentation at
www.slideshare.net/buzz12
Notas del editor
Promote your company and employees as “thought leaders” in industry.