Overview of competitor tracking with BuzzSumo including how to: - Review your competitor’s most shared content - Analyze competitor content performance & compare - Analyze what is working for your competitor - See who is amplifying your competitor’s content - who is sharing their content - who is linking to their content - Follow and engage with competitor amplifiers - Create competitor content alerts (keyword, domain & links)

1. Tracking Competitors
(Content & Amplifiers)
@steverayson
@buzzsumo

2. Tracking Competitors
1. Review your competitor’s most shared content
2. Analyze competitor content performance & compare
3. Analyze what is working for your competitor
4. See who is amplifying your competitor’s content
- who is sharing their content
- who is linking to their content
5. Follow and engage with competitor amplifiers
6. Create competitor content alerts (keyword, domain & links)

3. Search for most shared content

4. Search domain by topic

5. Search sub-domains

6. Filter by date

7. Analyze content
1. What topics are working
2. What content formats are they using
3. What networks are they getting traction
4. What headlines are they using
5. Who are the authors

8. Run content analysis report

9. Run content analysis report

10. Compare content performance

11. Amplifiers

12. View sharers

13. View sharers
Analyze the fans of your
competitor’s content
Filter by:
• Number of followers
• Retweet ratio
• Reply ratio
• Page Authority
Follow and engage

14. View backlinks

15. Filter backlinks

16. Filter by time period

17. Export data

18. Content Alerts

19. Keyword Alert

20. Link Alert

21. Domain Alert

22. Alerts Dashboard

23. Tracking Competitors
1. Review your competitor’s most shared content
2. Analyze competitor content performance & compare
3. Analyze what is working for your competitor
4. See who is amplifying your competitor’s content
- who is sharing their content
- who is linking to their content
5. Follow and engage with competitor amplifiers
6. Create competitor content alerts (keyword, domain & links)

24. BuzzSumo
Content Intelligence In a Social World
@steverayson
@buzzsumo