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© 2013 Regalix Inc. Confidential. All rights reserved
Facebook Lookalike Audience
– A Case study
Contents|
© 2012 Regalix Inc. Confidential. All rights reserved 2
 What is Facebook Lookalike
Audience?
 How does it Work?
 A Case study
 Benefits of Facebook
Lookalike Audience
Facebook Lookalike Audience| The What?
© 2012 Regalix Inc. Confidential. All rights reserved 3
Target new
prospects basis
existing similar
attributes.
Leverage
learnings from
existing
customers
Facebook Lookalike Audience| The How?
© 2012 Regalix Inc. Confidential. All rights reserved 4
Optimize for
similarity or
greater reach
Identify Top
Customers
Create “Custom
Audience”
Facebook Lookalike Audience| Case Study
© 2012 Regalix Inc. Confidential. All rights reserved 5
Offers coding
courses online
Presence
across various
geos
Targets
students 18-24
Challenge: Sourcing Students passionate
about coding
Facebook Lookalike Audience| Case Study
© 2012 Regalix Inc. Confidential. All rights reserved 6
Reduced CPL
by 50%
Improved
conversion
rate by 40%
Identified
New Geos
Facebook Lookalike Audience| Benefits
© 2012 Regalix Inc. Confidential. All rights reserved 7
Precise
Targeting
Increased
conversions
Low CPL
Impressive ROI
Read More
http://www.regalix.com/blog/facebook-lookalike-
audience-5x-conversions-greater-than-google-
adwords/
Contact Us
smm.ppc@regalix-inc.com
© 2012 Regalix Inc. Confidential. All rights reserved 8

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