Lululemon is a Canadian athletic apparel company founded in 1998 that specializes in yoga and running clothing. They have a strong social media presence, particularly on Twitter where they have over 25,000 followers and actively engage with customers. Through frequent tweets answering questions and promoting local events and products, Lululemon has been able to expand their brand internationally in the athletic clothing industry, though some analyses suggest they could improve engagement by reducing post frequency.

1. LululemonAthletica Social Media Use Photo courtesy of Flikr

2. Company Background A Canadian retail company specializing in athletic, yoga-inspired clothing for active men and women. Lululemon is headquartered in Vancouver, BC. The company was founded in 1998 with the first store opening in November of 2000. The company mission statement is: “Creating components for people to live longer, healthier, more fun lives.”

3. Social Media of Choice: Twitter

4. On Twitter, Lululemon has almost 25,000 followers. They actively follow almost 23,000 Twitter accounts. Lululemon employs the use of lists on their page. A lot of their responses to their consumers inquiries are answered via CoTweet. They tweet numerous times a day with as little as minutes in between each post. Posts consists of answers to consumers, plugs for Vancouver attractions, and company promotions.

5. Tweet Stats These graphs show how many times a day and at what hourly rate, Lululemon is posting on their headquarter page.

6. Other Social Media Use

7. Tweet Examples

8. Lululemon Social Media By expanding their depth into the world of social media use, Lululemon has seen extremely beneficial results. Twitter has helped spread the company’s name to international ranking in the athletic and yoga clothing industry. However, they seem to post tweets too much and it overshadows their promotional tweets. They keep their page simple and professional There seems to be no sign of spelling or grammatical errors. Keep their posts informal and personal with their followers.

9. Company Website http://www.lululemon.com/