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DISSERTATION RESEARCH


 Final Year Dissertation Research

 Final year students 2011 -2012
Scope:-
Role of Library in your dissertation, good library
 research advice, collections of information available,
 research tools, selected sources highlighted
 Specialist services for students undertaking final year
 dissertation research
STUART SMITH

   Academic Librarian (FBL)

   0113-8121107

   s.smith@leedsmet.ac.uk

    Office LS314 (ask at Library desk
    to see me)
What do we need to cover ? What
are you hoping to get from the
session?
Chance to raise issues, concerns,
  questions about Library dissertation
  research:-
?
?
?
?
?
PROGRAMME
   Refresher and update on selected important Library
    services and facilities

   Logins, Usernames and Passwords

   Dissertation ‘rationale’ and the Library role(s)

   Collections of material available to you

   Research tools

   Inter library loans

   Harvard Referencing

   Selected services mentioned and demonstrated as we
    go along
Libraries –                     Amazon
             Catalogues +                Leeds + Yorks area
                                              BLDSC
                                                               ILLs
Print           Indexes                      SCONUL
              eg ZETOC, BHI                    Other
Formats
                                                                        Bookshops



                                    Identify what                Obtain what you
       Formulate –
                                    you want that                     want +
  what are you looking for
                                      is relevant             Feedback to formulate



    Books        Dissertations TV/ Radio                                 Co. data
                                                         You Tube
   Example services       Journals –
WARC, Mad, T1BA, ExHR….          Print
                              E-journals           Harvard            Reports
                              single titles                        market / industry
   E                          many titles

format Newspapers
        Nexis / PD                               Gov pubns eg CC
                                                               Search engines
                                 Statistics                              Intute, Bized
REFRESHER ON BASIC LIBRARY
SERVICES
- Knowing your way around the Library is good – books,
    journals, rooms, printing, copiers, STL, HIP

- Library catalogue + shelves = your first research tool

- Leeds Met email - benefits of using this in research

- Get the basics of using the Library sorted and the
   advanced stuff will be that much easier later on

- Good awareness of the new Library Online structure

http://libraryonline.leedsmet.ac.uk/
Dissertation – process driven
Academic / professional piece of work
Application and demonstration of the useful business
skills you have learned:-
Academic research skills
Information finding and handling skills
Secondary or desk research skills
Market research skills
Corporate research skills
Project management skills
Presentational skills eg good writing style
  Use a ‘Library’ or ‘the’ Library to demonstrate your skills
AND to develop your skills in all of the above areas
You are required to show use of
‘Library’……
   Via your dissertation Bibliography

   In your Literature review (overview of what is already known)
    ’The first task in doing a literature review is to find some literature’
    Fisher Researching and writing a dissertation 2nd ed

   Via a ‘Further and recommended readings’ section in your
    dissertation

   Referring to course / module readings from the past

    Following good library dissertation structure and appearance
    advice

   Showing evidence of Library use is popular with supervisors and
    markers.

   Poor use of information and using dated / sloppy references will
    mark you down… as will any unsupported statements you make
Using the Library in finding out
‘things’
   Facts, statistics, dates, people, events

   explanations, definitions, advantages and
    disadvantages, case studies, examples

   views / opinions of others on an issue

   the arguments for / against your issue or topic

   providing a briefing on the subject for the reader
Dissertation topic description or title
– exercise to do now
   On the small sheet you have been given

   1) Print your name – for attendance

   2) Write a title for a dissertation* using a minimum of
    20 words on the back – make sense and use good
    grammar please!

   3) Hand in at the end of the session please

        * Why? - Challenge for you / Purchase ideas /
          Warning! / Gets me on side
Some ‘sexy’ dissertation title word to
    consider using…..
   ‘Report on’, ‘investigation into’, ‘survey of’
   ‘Overview’, ‘review’, ‘implications’
   Trends, future prospects, practice of, way
   ‘Analysis of’, ‘background to’ ’effects of’
   2009-2012, next decade, future, vision
   Global, World , European, UK, regional
   Case study, comparison, strategy, action (s),
   Market, industry, sector, ‘next generation’
   ‘E’, enterprise, business, economy, corporate
   Retail, manufacturing service, economics, explanation
   Review, Why? What? When? How? Who?
   Recommendations for, description of
   What words would make someone want to pick up and read
    your dissertation and that would inform them what it is about
    without having to read it first?
Stuart’s example dissertation
working title/draft/w.i.p.
‘ Transports of Delight? A report on the marketing, promotion and
delivery of local bus services in the UK between 1985-2010 with a
  critical review of how the current major market players (eg First,
  Arriva, Stagecoach) are seeking to meet the national, local and
  general societal aims of future sustainable transport strategies,
   whilst at the same time making a profit for themselves through
   meeting and delivering the varied travel needs of the different
   segments of the current and future bus passenger / consumer
 market . Illustrated by a case study of First bus operations in the
                       UK and Leeds 2009-2011.
Dissertation research should
challenge your….
ideas - test the value of your thoughts
beliefs - are you in touch with the reality of
  the situation? Reality check!
prejudices - awareness of these in yourself
  and others
Your knowledge level of the issues
 your humility - ‘If have seen further than
  other men it is because I stand on the
  shoulders of giants’ Isaac Newton …..and
http://scholar.google.com/
‘masterpiece’ demonstration of your
skills and knowledge in….
   time management skills
   research and information handling skills
   analysis and selection skills
   presentational skills
   debating skills – present both sides of an
    argument. Sees the whole picture. Balance
   An informed and entertaining writer?
   A widely read professional?
   Able to researcher of other things?
Learning from using the Library


   integral part of your course to demonstrate your
    ability to use complex information and complete a
    complex task on time

   Library as an organisation - handling people (eg
    me, your supervisor) processes and systems.

   learn from what you do during the research
    process . The actual topic of your research is
    (almost) immaterial to the research process (?)
You might even enjoy the research!

Your dissertation should be…..

   the hardest thing you’ve done

   but also the most enjoyable / challenging piece of
     work you do

   Plus - Think about its ‘shelf-life’ and as your
   personal USP in your future career

   Dissertation may ‘define’ you as a person
LOGINS USERNAMES AND
PASSWORDS
   Username and Password

   Library catalogue personal use

- Library number

- Library PIN

For reservations (holds)
Selected services and logins – non
standard logins
Thomson 1 Banker Analytics
taylor@lmu.ac.uk + john
(finance, company data)




NB there are a few other non-standard services
  you may come across
Search Strategy Tips

   Start simple – get the background filled in first,
    set the scene, explain and describe the
    problem or issue first – ie earlier exercise
   Refine and re-focus as you go along
   Record your steps eg keep a research diary or
    research log (refer to it in your dissertation)
   Retrace your steps every now – things change
   Key words – use and abuse eg email vs e-
    mail, CRM, Call centres vs Contact centers,
    PR vs public relations  http://zetoc.mimas.ac.uk
Collections you can access and use
   What is physically there that I can
    access ?

   Where are they and what are the
    access arrangements?

   What things can I get my hands on? –
    for ‘free’ and easily (always the main
    limiters imposed by students – and
    many staff - on their research!)
Information formats to use in your
research……
Books - old books, new books, chapters

Journals - journal articles

Newspapers and news articles

Reports - Market? Business? Government?
 Company? Research body reports eg CIPR?
Information formats….continued

Dissertations - at Leeds Met and elsewhere

Statistical sources – official and non-official

Web sites – Leeds Met selected services + ‘others’

Broadcast – TV and radio

Blogs, Wikipedia, YouTube

   more formats that you demonstrate you’ve used in the
    dissertation the better - it shows evidence of wide
    reading, resourcefulness and imagination
Collection 1 – Leeds Met

CC + HY Libraries
 Ensure you know about every relevant thing
  that is near to hand
 Use sessions such as this to get some ideas

 Include this session as part of your Research
  Methodology section, gain credit for work and
  attendance
 BUT…. We can’t (shouldn’t) supply
  everything for everyone’s dissertation from
  what we have at Leeds Met!
Collection 2

SCONUL Access Scheme members eg
• Leeds
• Sheffield University
• Bradford University
• York University

NB Reference use only scheme for FT students*

Borrowing scheme for PT students and postgraduate
  students –

http://www.access.sconul.ac.uk

*Apply at Information desk for ‘SCONUL Access
   Reference Card’ (UG) Borrower Card (PG)
Collection 3

   SCONUL VACATION ONLY SCHEME

    •   vacation access scheme only

    •   Ie Christmas, Easter and Summer

    •   no loans allowed

    •   Restricted access to IT facilities and
        databases
    •   Just need your Leeds Met card to
        gain entry
Online Library catalogues – some
generic access
 1) COPAC
 http://www.copac.ac.uk

 2) ‘Wolverhamption map’
 http://www.scit.wlv.ac.uk/ukinfo/index.php


 3) Public libraries on the web
 http://dspace.dial.pipex.com/town/square/ac940/weblibs.html

 All library catalogues are different in
 detail but the same in purpose and
 function. Think driving a car analogy!
Collection 4

   BLDSC - British Library Document Supply
    Centre – BLDSC

    •   17 miles north-east of Leeds

    •   Very large REFERENCE only collection of
        books and journals and conference papers

    •   BLDSC Reading Room for researchers
BLDSC checklist

   Open 9.00 - 4.30 Monday - Friday
   Reading Room request forms and stickers
   8 items on the day of the visit +
   16 items if ordered in advance - 5 working
    days notice required
   http://catalogue.bl.uk
   catalogue + links to the main BL web site
    eg……
   http://www.bl.uk/reshelp/inrrooms/bspa/order/bostonspaorder.html
   http://www.bl.uk/reshelp/inrrooms/bspa/needtoknow/bspavisit.html
Collection 5
Public libraries

Leeds Public Library
http://prism.talis.com/leeds/


Your local library at home (UK) at
  vacations

Always worth a check, just in case? Why
  not?
Collection 6

Professional bodies you can access?
  Chartered Management Institute (CMI)
  http://www.managers.org.uk/institute/home_3.asp
  student membership

  CIPD http://www.cipd.co.uk/

  CIPR http://www.cipr.co.uk

  Others you know of?
Collection 7

Bookshops + buying books
 - Waterstones – high street bookshop in Leeds etc

 - Blackwells – academic bookshop opposite Parkinson Building in
   Leeds
   http://bookshop.blackwell.co.uk/

 - Amazon – http://www.amazon.co.uk – online bookshop


Book order form – hand out available today
  (If there is a book we do not have, you can suggest that I buy it for Library
   stock – ensure you include your name and contact email so as to be notified
   by me as and when it arrives)
Research tools for books
   Library catalogues – covered earlier

   + netLibrary – c100 e-books mostly business, HRM, PR or
    marketing titles
   + Academic Library – political economy, media
   + SAFARI Tech c800 titles
   Oxford Reference Online –includes several business
    related dictionaries
   See Library Online for e-books
   Publishers’ catalogue lists – but too many and
    disorganised to be used much or in a structured way ?

   References found in other publications – depends if they
    are accurate and the material readily available to you
Journals and journals research tools
Physical browsing – A-Z physical arrangement in Library (1st
  floor City Campus Library) + serendipity factor + ‘neck top’ or
  ‘eyeball computing’. Browsing – values of doing

Useful for generating ideas and finding links by ‘just looking’ at
  stuff

A-Z list of e-journal titles on Library Online, see -
http://libraryonline.leedsmet.ac.uk/

Multi journal indexes – ‘tertiary sources’

Some are generic + some subject specific indexes
Multi-journal research indexes

    ZETOC http://zetoc.mimas.ac.uk/
Simple searching. Article title words, journal
title words, author names, journal names. No
Abstracts provided. Alerts service is useful.
Link to BLDSC holdings.

    ISI Web of Knowledge – Web of Science
    - Social Science Citation Index
    - Arts and Humanities Citation Index
    - Science Citation Index
    - Citation searching* for the clever, others just use keywords etc

•    Search for who has cited who or what after original publication

•    http://libraryonline.leedsmet.ac.uk/
Multi-journal research indexes
   IBSS – International Bibliography of the Social Sciences (web only)

   British Humanities Index – print and e versions. Politics, law,
    economics, business, society journals indexed

   International Abstracts of Human Resources (1995-2007)
http://www.humanresourcesabstracts.com/ (also some print version only)

Any others? – see Library Online for more ideas
http://www.lmu.ac.uk/lis/lss/search_tools

NB these are indexes only and NOT fulltext linked ie
sort of electronic reading list creators. Find the full articles from
   ‘somewhere else’ (unspecified)

NB need to be able to ‘interpret’ the references as well eg tell a book
reference from a journal article reference.
Think about the past quality of your module reading list information and
    your skills in interpreting the references given you. Not that great
    sometimes! A researcher’s skill.
E-journals

   Collections of all, or selected, articles taken
    from a range of journals over longer or
    shorter periods. Never 100% complete

   Bibliographic vs full text - difference

   Abstracts – can be informative or
    indicative

   Different formats of text – html and pdf
Major commercial E-Journals
collections
   EBSCO Academic Search Complete
    c8000 journals, not all in fulltext, some publisher embargoes


   EBSCO Business Source Premier
    c2800 journals, not all fulltext, some publisher embargoes. Best and
    biggest for business journals but T and Cs apply at times.


   Emerald Fulltext
    145 titles but some good ones*.

    * eg ‘Corporate Communication: an International Journal’, ‘European
    Business Review’, ‘International Marketing Review’, ‘Personnel
    Review’, ‘Journal of Business Strategy’
EBSCO BSP – SELECTED TITLES

Harvard Business Review              Academy of Management Executive
California Business Review           Academy of Management Journal
Accounting Horizons
Accounting and Business Research     Academy of Management Review
Business Horizons                    Management Today
Euromoney                            British Journal of Management
Global finance Journal               PR Tactics
Institutional Investor               Accounting Review
Journal of Accounting Research
Journal of Accounting                Operations Management
Management Accounting Quarterly      Marketing Management
International Journal of Marketing   Marketing Research
British Journal of Marketing         Marketing Review
European Journal of Marketing        California Management Review
Chartered Accountants Journal
Asiamoney                            Asian Economic Journal
Major E-journals collections
   Ingenta Connect
    c20 million articles cited from c 30000+ journal titles but not all available in fulltext. (NB
    use the ‘Subscribed titles’ limiter button with caution / scepticism !) Not all material listed is
    free to Leeds Met users)

    InformaWorld – bit like Ingenta – Routledge, T and F, Pyschology Press titles only

   Brand Republic (eg ‘PR Week’( some content? – see also prweek.com – same
    logins as below?), eg ‘Campaign’, eg ‘Marketing’, eg ‘Revolution’)
http://www.brandrepublic.com/home/

u/n = j.stirling@leedsmet.ac.uk pw = leedsmet


        PR week (single journal database)

http://www.prweek.com/uk/home/
Major E-Journals collections
   Science Direct

      Eg ‘Futures’ , ‘Public Relations Review’, ‘Business Horizons’
         ‘Journal of Retailing’

Only some titles available and only some years available but useful as identification
    tool

   Useful as a research tool but NOT everything available to you to e-fulltext
      level

       http://www.sciencedirect.com/

    http://www.doaj.org ‘Directory of Open Access Journals’ –

c7000 journal titles – 640,000 articles

     JSTOR – archival store of older articles from a variety of journals

http://www.jstor.org/action/showBasicSearch

   JournalTOCS – journal tables of contents. www.journaltocs.ac.uk
Major E-journals collections
    Sage Journals Online
    390+ titles + varying free trial issues at times

http://online.sagepub.com


    Oxford Journals Digital Archive (OJDA)
     140 journals in full text
     http://www.oxfordjournals.org/access_purchase/complete_archive.html


    Oxford Journals Online (includes OJDA)
     Full list of Oxford journals but not all articles available to fuletxt level ie finding tool
     http://www.oxfordjournals.org/


    PsycArticles database (access via EBSCO)
      Articles from journals on psychology – may be of some value to some? Access via EBSCO front end

    Wiley Online Library – c 400 Wiley journals eg HRD Quarterly + Journal of Consumer Behaviour
     http://libraryonline.leedsmet.ac.uk/
‘Reports’ – market research reports
collections
   Mintel http://reports.mintel.com/

   Mintel Global Market Navigator – global market data

   Key Note http://www.keynote.co.uk (Includes
    ‘Business Ratios’ reports series collection from Oct 09)

   Snapshots – UK and overseas market reports

   Market Line (aka Datamonitor 360) – companies, countries
    and industries
   http://libraryonline.leedsmet.ac.uk/
Reports – company annual reports or
information taken from these
   FAME database – financial information mostly. c120,000
    UK companies. Standardised data. Access Via Library
    Online

   FT annual reports service- see FT newspaper share
    prices page for details. FT selected companies, latest
    report only. Try also FT web site

   Northcote Internet – register for free. UK companies
    http://www.northcote.co.uk
    Eg Arriva

   http://www.irin.com (US companies)
    Eg Starbucks
Reports – government reports

Example of one source I like….
Competition Commission

http://www.competition-commission.org.uk
Eg current investigation into Local Bus

Services - good for my research!)
Useful reading = Jellinek, D (2000) Official UK:
the essential guide to government websites. 2nd ed
http://library.leedsmet.ac.uk/uhtbin/isbn/011702446
Jellinek, D. Official UK: the essential
guide to government websites
     Office of Fair Trade               http://www.oft.gov.uk



   Local Government
    http://www.audit-commission.gov.uk




   Transport
     http://www.dft.gov.uk

   Parliament
    http://www.parliament.the-stationery-office.co.uk


   Intergovernmental Bodies
        http://www.imf.org

                  http://www.worldbank.org
Newspaper articles
Read dailies and weekends – as many as you can,
  more the better. Keep cuttings.

Nexis (UK + foreign) – VIP cuttings service (also
  good source of company informatio

Press Display – newspapers online – digitised
  images, UK, foreign, popular press

http://library.pressdisplay.com
Dissertations – Leeds Met ones
Use the catalogue to search for,
 - Public relations dissertations

 - Business studies dissertations

 - MBA dissertations

 - Business management dissertations

 - Personnel management dissertations

 - Economics for Business dissertations

Not usually available for loan
If we don’t have it don’t ask for it!
DISSERTATIONS – non Leeds Met
ones
Other Universities and their dissertations
  collections policies – use other university
  library catalogues to identify what they
  hold. May have to visit to consult them

(Aslib) Index to Theses – web version +
  print
http://www.theses.com/

NB only higher degrees eg PhD or MPhil level
  dissertations are listed. Usually available from
  BLDSC but in microfilm format – which can be a
  pain!
DISSERTATIONS IN E-FULLTEXT
‘ETHOS’ service from the British Library

http://ethos.bl.uk/Home.do

http://ethos.bl.uk/Faq.do#database

Need to register – free download service for some theses

‘Networked Digital Library of Theses and Dissertations’

http://www.ndltd.org/

Miscellaneous mix of abstracts and some full-text (PhD level)

Cranfield University’s Collection of E- Research (CERES)

        An example of an individual institution’s ‘repository’ which includes some
    dissertations.

http://dspace.lib.cranfield.ac.uk/

Leeds Met repository? See     http://libraryonline.leedsmet.ac.uk/pages/resources/leeds_met_repository
Dissertations in E-FULLTEXT
DART – Europe E-Theses Portal
209,000 theses from 338 universities in19 European countries
http://www.dart-europe.eu/basic-search.php/Home.do




PQDT OPEN
“PQDT Open provides the full text of open access dissertations and theses free of charge. The authors of these dissertations and
    theses have opted to publish as open access and make their research available for free on the open Web. Part of ProQuest
    UMI Dissertation Publishing, the content is mostly North American”

http://www.pqdtopen.proquest.com/
Statistics
Some popular titles of UK official sources
  - Annual Abstract of Statistics
  - Social Trends
  - Economic Trends
  - Cultural Trends
  - Census 2011



   - OECD, IMF ( via http://www.imf.org
      or http://www.mimas.ac.uk )

Data and Statistics – Stats Collection shelves on first floor (CC)

http://www.statistics.gov.uk UK official statistics site


Books, journal and newspaper articles, reports will also often contain ‘statistics’ in the
body of the text so try not to just look for a statistical publication

Think about ‘Good’ and ‘bad’ sources of statistics. Are they accurate? believable?
    updated? Understandable?
Internet directories
Refereed services:-
 My Subject pages + other staff’s subject

  pages and recommendations
 Information Gateways eg BizEd

 http://www.bized.co.uk/

 Eg Intute

 http://www.intute.ac.uk/socialsciences/

 Internet search engines eg Lycos,

  Google …but use with caution. If anyone
  can do what you do via google then
  anyone can do what you do!
Media as information

Radio and TV listings
‘Radio Times’ is a sort of index – to TV and
  radio programmes
Business programmes documentaries
Eg http://www.bbc.co.uk/news/business/

http://www.bbc.co.uk/radio4 - my own
  favourite eg ‘In Business’ with Peter Day
http://www.bbc.co.uk/radio4/news/inbusiness/inbusiness.shtml


Leeds Met Off-air recording service
Miscellaneous services
Xpert HR – tool for HR practitioners
Mix or articles, reports, summaries related to
  HRM researchers

CIPD Case Studies Library

WARC – World Advertising Research Centre
Mix of journal articles , reports and other
  advertising / marketing materials

May be others specific to you- ask tutor(s)
Inter Library Loans (ILLs)

   For final year students only
   Also offered by public libraries at a small
    charge to you eg libraries back home
   20 for UGs / 50 for PGs requests in FINAL
    year – 5 in process only at any one time
   See example form today
   Don’t confuse with BLDSC request form!
   One page article requests NOT accepted
   Supply full bibliographic information
    please
Harvard Referencing

Standard and academic way of referring
  accurately to the work of other people’s work in
  books, journal articles, newspaper articles,
  web sites, TV and radio programmes etc
‘Quote, unquote: the Harvard Style of
  Referencing Published Material – including
  electronic information’ 4th ed.
£3 from Library Information desk
Free from Skills for Learning web site
http://skillsforlearning.leedsmet.ac.uk/
Some examples taken from ‘Quote,
Unquote’                This is
                         This is
                             what II
                              what
                             read……
                              read……
Book reference:-
  Mohr, L.B. (1996) Impact analysis for
  program evaluation. 2nd ed London ,
  Sage
Journal article reference:-
  Bennett, H., Gunter, H and Reid, S
  (1996) Through a glass darkly: images
  of appraisal. Journal of Teacher
  Development. 5(3) October, pp 39-46
Further Help?
  Can   make appointment to see me if you need
                   further help

Use  these sources first – used by past and current
                      students
All sources mentioned have been ‘quality checked’



Cite  them in your work whether they ‘work’ or not
– you’ll get credit for research sources accessed for
information whether you use information from them
               or not in your dissertation
Dissertation binding?
  Worth 1% - 5% extra marks if ‘decently
                 bound’ (?).
                 Hard bound
                    Black
      Gold lettering – front and spine.
            Name, course, year
       Try ‘Spink and Thackray’ Ltd?
    http://www.spinkandthackray.co.uk/
      + ‘Bindery’ up the road opposite
Broadcasting House for cheaper bindings?
  Library spiral bound, do it yourself…..?
Questions?......Thanks for coming

Stuart Smith
Academic Librarian

s.smith@leedsmet.ac.uk

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Dissertation

  • 1. DISSERTATION RESEARCH Final Year Dissertation Research Final year students 2011 -2012 Scope:- Role of Library in your dissertation, good library research advice, collections of information available, research tools, selected sources highlighted Specialist services for students undertaking final year dissertation research
  • 2. STUART SMITH  Academic Librarian (FBL)  0113-8121107  s.smith@leedsmet.ac.uk  Office LS314 (ask at Library desk to see me)
  • 3. What do we need to cover ? What are you hoping to get from the session? Chance to raise issues, concerns, questions about Library dissertation research:- ? ? ? ? ?
  • 4. PROGRAMME  Refresher and update on selected important Library services and facilities  Logins, Usernames and Passwords  Dissertation ‘rationale’ and the Library role(s)  Collections of material available to you  Research tools  Inter library loans  Harvard Referencing  Selected services mentioned and demonstrated as we go along
  • 5. Libraries – Amazon Catalogues + Leeds + Yorks area BLDSC ILLs Print Indexes SCONUL eg ZETOC, BHI Other Formats Bookshops Identify what Obtain what you Formulate – you want that want + what are you looking for is relevant Feedback to formulate Books Dissertations TV/ Radio Co. data You Tube Example services Journals – WARC, Mad, T1BA, ExHR…. Print E-journals Harvard Reports single titles market / industry E many titles format Newspapers Nexis / PD Gov pubns eg CC Search engines Statistics Intute, Bized
  • 6. REFRESHER ON BASIC LIBRARY SERVICES - Knowing your way around the Library is good – books, journals, rooms, printing, copiers, STL, HIP - Library catalogue + shelves = your first research tool - Leeds Met email - benefits of using this in research - Get the basics of using the Library sorted and the advanced stuff will be that much easier later on - Good awareness of the new Library Online structure http://libraryonline.leedsmet.ac.uk/
  • 7. Dissertation – process driven Academic / professional piece of work Application and demonstration of the useful business skills you have learned:- Academic research skills Information finding and handling skills Secondary or desk research skills Market research skills Corporate research skills Project management skills Presentational skills eg good writing style Use a ‘Library’ or ‘the’ Library to demonstrate your skills AND to develop your skills in all of the above areas
  • 8. You are required to show use of ‘Library’……  Via your dissertation Bibliography  In your Literature review (overview of what is already known) ’The first task in doing a literature review is to find some literature’ Fisher Researching and writing a dissertation 2nd ed  Via a ‘Further and recommended readings’ section in your dissertation  Referring to course / module readings from the past  Following good library dissertation structure and appearance advice  Showing evidence of Library use is popular with supervisors and markers.  Poor use of information and using dated / sloppy references will mark you down… as will any unsupported statements you make
  • 9. Using the Library in finding out ‘things’  Facts, statistics, dates, people, events  explanations, definitions, advantages and disadvantages, case studies, examples  views / opinions of others on an issue  the arguments for / against your issue or topic  providing a briefing on the subject for the reader
  • 10. Dissertation topic description or title – exercise to do now  On the small sheet you have been given  1) Print your name – for attendance  2) Write a title for a dissertation* using a minimum of 20 words on the back – make sense and use good grammar please!  3) Hand in at the end of the session please * Why? - Challenge for you / Purchase ideas / Warning! / Gets me on side
  • 11. Some ‘sexy’ dissertation title word to consider using…..  ‘Report on’, ‘investigation into’, ‘survey of’  ‘Overview’, ‘review’, ‘implications’  Trends, future prospects, practice of, way  ‘Analysis of’, ‘background to’ ’effects of’  2009-2012, next decade, future, vision  Global, World , European, UK, regional  Case study, comparison, strategy, action (s),  Market, industry, sector, ‘next generation’  ‘E’, enterprise, business, economy, corporate  Retail, manufacturing service, economics, explanation  Review, Why? What? When? How? Who?  Recommendations for, description of  What words would make someone want to pick up and read your dissertation and that would inform them what it is about without having to read it first?
  • 12. Stuart’s example dissertation working title/draft/w.i.p. ‘ Transports of Delight? A report on the marketing, promotion and delivery of local bus services in the UK between 1985-2010 with a critical review of how the current major market players (eg First, Arriva, Stagecoach) are seeking to meet the national, local and general societal aims of future sustainable transport strategies, whilst at the same time making a profit for themselves through meeting and delivering the varied travel needs of the different segments of the current and future bus passenger / consumer market . Illustrated by a case study of First bus operations in the UK and Leeds 2009-2011.
  • 13. Dissertation research should challenge your…. ideas - test the value of your thoughts beliefs - are you in touch with the reality of the situation? Reality check! prejudices - awareness of these in yourself and others Your knowledge level of the issues your humility - ‘If have seen further than other men it is because I stand on the shoulders of giants’ Isaac Newton …..and http://scholar.google.com/
  • 14. ‘masterpiece’ demonstration of your skills and knowledge in….  time management skills  research and information handling skills  analysis and selection skills  presentational skills  debating skills – present both sides of an argument. Sees the whole picture. Balance  An informed and entertaining writer?  A widely read professional?  Able to researcher of other things?
  • 15. Learning from using the Library  integral part of your course to demonstrate your ability to use complex information and complete a complex task on time  Library as an organisation - handling people (eg me, your supervisor) processes and systems.  learn from what you do during the research process . The actual topic of your research is (almost) immaterial to the research process (?)
  • 16. You might even enjoy the research! Your dissertation should be….. the hardest thing you’ve done but also the most enjoyable / challenging piece of work you do Plus - Think about its ‘shelf-life’ and as your personal USP in your future career Dissertation may ‘define’ you as a person
  • 17. LOGINS USERNAMES AND PASSWORDS  Username and Password  Library catalogue personal use - Library number - Library PIN For reservations (holds)
  • 18. Selected services and logins – non standard logins Thomson 1 Banker Analytics taylor@lmu.ac.uk + john (finance, company data) NB there are a few other non-standard services you may come across
  • 19. Search Strategy Tips  Start simple – get the background filled in first, set the scene, explain and describe the problem or issue first – ie earlier exercise  Refine and re-focus as you go along  Record your steps eg keep a research diary or research log (refer to it in your dissertation)  Retrace your steps every now – things change  Key words – use and abuse eg email vs e- mail, CRM, Call centres vs Contact centers, PR vs public relations http://zetoc.mimas.ac.uk
  • 20. Collections you can access and use  What is physically there that I can access ?  Where are they and what are the access arrangements?  What things can I get my hands on? – for ‘free’ and easily (always the main limiters imposed by students – and many staff - on their research!)
  • 21. Information formats to use in your research…… Books - old books, new books, chapters Journals - journal articles Newspapers and news articles Reports - Market? Business? Government? Company? Research body reports eg CIPR?
  • 22. Information formats….continued Dissertations - at Leeds Met and elsewhere Statistical sources – official and non-official Web sites – Leeds Met selected services + ‘others’ Broadcast – TV and radio Blogs, Wikipedia, YouTube  more formats that you demonstrate you’ve used in the dissertation the better - it shows evidence of wide reading, resourcefulness and imagination
  • 23. Collection 1 – Leeds Met CC + HY Libraries  Ensure you know about every relevant thing that is near to hand  Use sessions such as this to get some ideas  Include this session as part of your Research Methodology section, gain credit for work and attendance  BUT…. We can’t (shouldn’t) supply everything for everyone’s dissertation from what we have at Leeds Met!
  • 24. Collection 2 SCONUL Access Scheme members eg • Leeds • Sheffield University • Bradford University • York University NB Reference use only scheme for FT students* Borrowing scheme for PT students and postgraduate students – http://www.access.sconul.ac.uk *Apply at Information desk for ‘SCONUL Access Reference Card’ (UG) Borrower Card (PG)
  • 25. Collection 3  SCONUL VACATION ONLY SCHEME • vacation access scheme only • Ie Christmas, Easter and Summer • no loans allowed • Restricted access to IT facilities and databases • Just need your Leeds Met card to gain entry
  • 26. Online Library catalogues – some generic access 1) COPAC http://www.copac.ac.uk 2) ‘Wolverhamption map’ http://www.scit.wlv.ac.uk/ukinfo/index.php 3) Public libraries on the web http://dspace.dial.pipex.com/town/square/ac940/weblibs.html All library catalogues are different in detail but the same in purpose and function. Think driving a car analogy!
  • 27. Collection 4  BLDSC - British Library Document Supply Centre – BLDSC • 17 miles north-east of Leeds • Very large REFERENCE only collection of books and journals and conference papers • BLDSC Reading Room for researchers
  • 28. BLDSC checklist  Open 9.00 - 4.30 Monday - Friday  Reading Room request forms and stickers  8 items on the day of the visit +  16 items if ordered in advance - 5 working days notice required  http://catalogue.bl.uk  catalogue + links to the main BL web site eg……  http://www.bl.uk/reshelp/inrrooms/bspa/order/bostonspaorder.html  http://www.bl.uk/reshelp/inrrooms/bspa/needtoknow/bspavisit.html
  • 29. Collection 5 Public libraries Leeds Public Library http://prism.talis.com/leeds/ Your local library at home (UK) at vacations Always worth a check, just in case? Why not?
  • 30. Collection 6 Professional bodies you can access? Chartered Management Institute (CMI) http://www.managers.org.uk/institute/home_3.asp student membership CIPD http://www.cipd.co.uk/ CIPR http://www.cipr.co.uk Others you know of?
  • 31. Collection 7 Bookshops + buying books - Waterstones – high street bookshop in Leeds etc - Blackwells – academic bookshop opposite Parkinson Building in Leeds http://bookshop.blackwell.co.uk/ - Amazon – http://www.amazon.co.uk – online bookshop Book order form – hand out available today (If there is a book we do not have, you can suggest that I buy it for Library stock – ensure you include your name and contact email so as to be notified by me as and when it arrives)
  • 32. Research tools for books  Library catalogues – covered earlier  + netLibrary – c100 e-books mostly business, HRM, PR or marketing titles  + Academic Library – political economy, media  + SAFARI Tech c800 titles  Oxford Reference Online –includes several business related dictionaries  See Library Online for e-books  Publishers’ catalogue lists – but too many and disorganised to be used much or in a structured way ?  References found in other publications – depends if they are accurate and the material readily available to you
  • 33. Journals and journals research tools Physical browsing – A-Z physical arrangement in Library (1st floor City Campus Library) + serendipity factor + ‘neck top’ or ‘eyeball computing’. Browsing – values of doing Useful for generating ideas and finding links by ‘just looking’ at stuff A-Z list of e-journal titles on Library Online, see - http://libraryonline.leedsmet.ac.uk/ Multi journal indexes – ‘tertiary sources’ Some are generic + some subject specific indexes
  • 34. Multi-journal research indexes  ZETOC http://zetoc.mimas.ac.uk/ Simple searching. Article title words, journal title words, author names, journal names. No Abstracts provided. Alerts service is useful. Link to BLDSC holdings.  ISI Web of Knowledge – Web of Science - Social Science Citation Index - Arts and Humanities Citation Index - Science Citation Index - Citation searching* for the clever, others just use keywords etc • Search for who has cited who or what after original publication • http://libraryonline.leedsmet.ac.uk/
  • 35. Multi-journal research indexes  IBSS – International Bibliography of the Social Sciences (web only)  British Humanities Index – print and e versions. Politics, law, economics, business, society journals indexed  International Abstracts of Human Resources (1995-2007) http://www.humanresourcesabstracts.com/ (also some print version only) Any others? – see Library Online for more ideas http://www.lmu.ac.uk/lis/lss/search_tools NB these are indexes only and NOT fulltext linked ie sort of electronic reading list creators. Find the full articles from ‘somewhere else’ (unspecified) NB need to be able to ‘interpret’ the references as well eg tell a book reference from a journal article reference. Think about the past quality of your module reading list information and your skills in interpreting the references given you. Not that great sometimes! A researcher’s skill.
  • 36. E-journals  Collections of all, or selected, articles taken from a range of journals over longer or shorter periods. Never 100% complete  Bibliographic vs full text - difference  Abstracts – can be informative or indicative  Different formats of text – html and pdf
  • 37. Major commercial E-Journals collections  EBSCO Academic Search Complete c8000 journals, not all in fulltext, some publisher embargoes  EBSCO Business Source Premier c2800 journals, not all fulltext, some publisher embargoes. Best and biggest for business journals but T and Cs apply at times.  Emerald Fulltext 145 titles but some good ones*. * eg ‘Corporate Communication: an International Journal’, ‘European Business Review’, ‘International Marketing Review’, ‘Personnel Review’, ‘Journal of Business Strategy’
  • 38. EBSCO BSP – SELECTED TITLES Harvard Business Review Academy of Management Executive California Business Review Academy of Management Journal Accounting Horizons Accounting and Business Research Academy of Management Review Business Horizons Management Today Euromoney British Journal of Management Global finance Journal PR Tactics Institutional Investor Accounting Review Journal of Accounting Research Journal of Accounting Operations Management Management Accounting Quarterly Marketing Management International Journal of Marketing Marketing Research British Journal of Marketing Marketing Review European Journal of Marketing California Management Review Chartered Accountants Journal Asiamoney Asian Economic Journal
  • 39. Major E-journals collections  Ingenta Connect c20 million articles cited from c 30000+ journal titles but not all available in fulltext. (NB use the ‘Subscribed titles’ limiter button with caution / scepticism !) Not all material listed is free to Leeds Met users) InformaWorld – bit like Ingenta – Routledge, T and F, Pyschology Press titles only  Brand Republic (eg ‘PR Week’( some content? – see also prweek.com – same logins as below?), eg ‘Campaign’, eg ‘Marketing’, eg ‘Revolution’) http://www.brandrepublic.com/home/ u/n = j.stirling@leedsmet.ac.uk pw = leedsmet  PR week (single journal database) http://www.prweek.com/uk/home/
  • 40. Major E-Journals collections  Science Direct  Eg ‘Futures’ , ‘Public Relations Review’, ‘Business Horizons’ ‘Journal of Retailing’ Only some titles available and only some years available but useful as identification tool  Useful as a research tool but NOT everything available to you to e-fulltext level http://www.sciencedirect.com/  http://www.doaj.org ‘Directory of Open Access Journals’ – c7000 journal titles – 640,000 articles JSTOR – archival store of older articles from a variety of journals http://www.jstor.org/action/showBasicSearch  JournalTOCS – journal tables of contents. www.journaltocs.ac.uk
  • 41. Major E-journals collections  Sage Journals Online 390+ titles + varying free trial issues at times http://online.sagepub.com  Oxford Journals Digital Archive (OJDA) 140 journals in full text http://www.oxfordjournals.org/access_purchase/complete_archive.html  Oxford Journals Online (includes OJDA) Full list of Oxford journals but not all articles available to fuletxt level ie finding tool http://www.oxfordjournals.org/  PsycArticles database (access via EBSCO) Articles from journals on psychology – may be of some value to some? Access via EBSCO front end  Wiley Online Library – c 400 Wiley journals eg HRD Quarterly + Journal of Consumer Behaviour http://libraryonline.leedsmet.ac.uk/
  • 42. ‘Reports’ – market research reports collections  Mintel http://reports.mintel.com/  Mintel Global Market Navigator – global market data  Key Note http://www.keynote.co.uk (Includes ‘Business Ratios’ reports series collection from Oct 09)  Snapshots – UK and overseas market reports  Market Line (aka Datamonitor 360) – companies, countries and industries  http://libraryonline.leedsmet.ac.uk/
  • 43. Reports – company annual reports or information taken from these  FAME database – financial information mostly. c120,000 UK companies. Standardised data. Access Via Library Online  FT annual reports service- see FT newspaper share prices page for details. FT selected companies, latest report only. Try also FT web site  Northcote Internet – register for free. UK companies http://www.northcote.co.uk Eg Arriva  http://www.irin.com (US companies) Eg Starbucks
  • 44. Reports – government reports Example of one source I like…. Competition Commission http://www.competition-commission.org.uk Eg current investigation into Local Bus Services - good for my research!) Useful reading = Jellinek, D (2000) Official UK: the essential guide to government websites. 2nd ed http://library.leedsmet.ac.uk/uhtbin/isbn/011702446
  • 45. Jellinek, D. Official UK: the essential guide to government websites  Office of Fair Trade http://www.oft.gov.uk  Local Government http://www.audit-commission.gov.uk  Transport http://www.dft.gov.uk  Parliament http://www.parliament.the-stationery-office.co.uk  Intergovernmental Bodies http://www.imf.org http://www.worldbank.org
  • 46. Newspaper articles Read dailies and weekends – as many as you can, more the better. Keep cuttings. Nexis (UK + foreign) – VIP cuttings service (also good source of company informatio Press Display – newspapers online – digitised images, UK, foreign, popular press http://library.pressdisplay.com
  • 47. Dissertations – Leeds Met ones Use the catalogue to search for,  - Public relations dissertations  - Business studies dissertations  - MBA dissertations  - Business management dissertations  - Personnel management dissertations  - Economics for Business dissertations Not usually available for loan If we don’t have it don’t ask for it!
  • 48. DISSERTATIONS – non Leeds Met ones Other Universities and their dissertations collections policies – use other university library catalogues to identify what they hold. May have to visit to consult them (Aslib) Index to Theses – web version + print http://www.theses.com/ NB only higher degrees eg PhD or MPhil level dissertations are listed. Usually available from BLDSC but in microfilm format – which can be a pain!
  • 49. DISSERTATIONS IN E-FULLTEXT ‘ETHOS’ service from the British Library http://ethos.bl.uk/Home.do http://ethos.bl.uk/Faq.do#database Need to register – free download service for some theses ‘Networked Digital Library of Theses and Dissertations’ http://www.ndltd.org/ Miscellaneous mix of abstracts and some full-text (PhD level) Cranfield University’s Collection of E- Research (CERES) An example of an individual institution’s ‘repository’ which includes some dissertations. http://dspace.lib.cranfield.ac.uk/ Leeds Met repository? See http://libraryonline.leedsmet.ac.uk/pages/resources/leeds_met_repository
  • 50. Dissertations in E-FULLTEXT DART – Europe E-Theses Portal 209,000 theses from 338 universities in19 European countries http://www.dart-europe.eu/basic-search.php/Home.do PQDT OPEN “PQDT Open provides the full text of open access dissertations and theses free of charge. The authors of these dissertations and theses have opted to publish as open access and make their research available for free on the open Web. Part of ProQuest UMI Dissertation Publishing, the content is mostly North American” http://www.pqdtopen.proquest.com/
  • 51. Statistics Some popular titles of UK official sources  - Annual Abstract of Statistics  - Social Trends  - Economic Trends  - Cultural Trends  - Census 2011  - OECD, IMF ( via http://www.imf.org or http://www.mimas.ac.uk ) Data and Statistics – Stats Collection shelves on first floor (CC) http://www.statistics.gov.uk UK official statistics site Books, journal and newspaper articles, reports will also often contain ‘statistics’ in the body of the text so try not to just look for a statistical publication Think about ‘Good’ and ‘bad’ sources of statistics. Are they accurate? believable? updated? Understandable?
  • 52. Internet directories Refereed services:-  My Subject pages + other staff’s subject pages and recommendations  Information Gateways eg BizEd  http://www.bized.co.uk/  Eg Intute  http://www.intute.ac.uk/socialsciences/  Internet search engines eg Lycos, Google …but use with caution. If anyone can do what you do via google then anyone can do what you do!
  • 53. Media as information Radio and TV listings ‘Radio Times’ is a sort of index – to TV and radio programmes Business programmes documentaries Eg http://www.bbc.co.uk/news/business/ http://www.bbc.co.uk/radio4 - my own favourite eg ‘In Business’ with Peter Day http://www.bbc.co.uk/radio4/news/inbusiness/inbusiness.shtml Leeds Met Off-air recording service
  • 54. Miscellaneous services Xpert HR – tool for HR practitioners Mix or articles, reports, summaries related to HRM researchers CIPD Case Studies Library WARC – World Advertising Research Centre Mix of journal articles , reports and other advertising / marketing materials May be others specific to you- ask tutor(s)
  • 55. Inter Library Loans (ILLs)  For final year students only  Also offered by public libraries at a small charge to you eg libraries back home  20 for UGs / 50 for PGs requests in FINAL year – 5 in process only at any one time  See example form today  Don’t confuse with BLDSC request form!  One page article requests NOT accepted  Supply full bibliographic information please
  • 56. Harvard Referencing Standard and academic way of referring accurately to the work of other people’s work in books, journal articles, newspaper articles, web sites, TV and radio programmes etc ‘Quote, unquote: the Harvard Style of Referencing Published Material – including electronic information’ 4th ed. £3 from Library Information desk Free from Skills for Learning web site http://skillsforlearning.leedsmet.ac.uk/
  • 57. Some examples taken from ‘Quote, Unquote’ This is This is what II what read…… read…… Book reference:- Mohr, L.B. (1996) Impact analysis for program evaluation. 2nd ed London , Sage Journal article reference:- Bennett, H., Gunter, H and Reid, S (1996) Through a glass darkly: images of appraisal. Journal of Teacher Development. 5(3) October, pp 39-46
  • 58. Further Help? Can make appointment to see me if you need further help Use these sources first – used by past and current students All sources mentioned have been ‘quality checked’ Cite them in your work whether they ‘work’ or not – you’ll get credit for research sources accessed for information whether you use information from them or not in your dissertation
  • 59. Dissertation binding? Worth 1% - 5% extra marks if ‘decently bound’ (?). Hard bound Black Gold lettering – front and spine. Name, course, year Try ‘Spink and Thackray’ Ltd? http://www.spinkandthackray.co.uk/ + ‘Bindery’ up the road opposite Broadcasting House for cheaper bindings? Library spiral bound, do it yourself…..?
  • 60. Questions?......Thanks for coming Stuart Smith Academic Librarian s.smith@leedsmet.ac.uk

Notas del editor

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