1. Breaking into the Public
Relations Industry
a presentation by communications 21
2. A little about us…
• Telleen Anderson- • Karla Slocumb
Lozano – University of Georgia Alum
– Georgia Tech Alum – Majored in Marketing
– Majored in International – Member of Women in
Affairs Business, participant in
– Member of Alpha Delta Pi LeaderShape
and volunteer organizations – Interned at The Arena at
– Interned at Georgia Gwinnett Center
Governor’s Office and c21 – Worked at Atlanta
– Worked at Hewlett-Packard Humane Society and c21
and c21
@Karla_c21
@Telleen kdempsey@c21pr.com
tanderson@c21pr.com
3. A little about c21…
• communications 21® is a full
service, marketing public relations and
interactive firm based in Atlanta. We
provide business and consumer marketing
public relations services to
corporations, professional service
firms, nonprofit agencies and trade
associations.
c21 interactive
c21 environmental
4. Career Opportunities
Private Sector
In-house Communications
Agency Freelance
Department
e.g., public relations e.g., Coca Cola
firms, marketing Department of
agency, interactive Communications, Georgia
agency, SEO firms, sports Aquarium Marketing
marketing agency Department
5. Career Opportunities
Public Sector
Federal, State & Local
Government Political
Agency/Program Campaign/Organization
e.g., Center for Disease
e.g., Romney for
Control, Labor
President, Democratic
Department, Public
Party, Vote Vets
School, GWCCA
6. Career Opportunities
Nonprofit Sector
Issue Organizations Faith-based
e.g., churches, religious
e.g., American Cancer
associations, church-
Society, Georgia
sponsored camps,
Conservancy, Children’s
Atlanta Mission,
Hospital
Samaritan’s Foundation
8. Preparing Yourself for the Job
• Portfolio/Resumé
– Gathering writing/design samples
– References
– Posting your qualifications to social media
(i.e., LinkedIn)
• Networking
– E.g., PRSA Shadow Day, PRSA Real World
Conference
• Experience
– Leadership
– Internships
9. Going After the Job
• Networking, networking, networking
– Industry/Young Professional Organizations
– Mentor
– Informational interviews
• Job hunting
– Professional organizations’ websites
• PRSAGeorgia.org, AMA-Atlanta.com,
Atlanta.IABC.com
– Nonprofit websites
• OpportunityKnocks.org
10. Interview Best Practices
• What to ask prior to the
interview
• When to arrive
• What not to wear
• What to bring
• What questions to
expect
• What questions you
should ask
• What to do afterwards
