Learn more about social media marketing scenario in India and strategies to benefit from for doing business in India.

1. Corporate Social
Media Strategy
FOR BUSINESSES IN INDIA

2. Let’s start at the beginning…

3. Today, we are sharing more…

4. …and seeking validation online!

5. Today, the traditional trust in institutions is…
70%
60%
50%
40% NGOs
Business
30%
Government
20% Media
10%
0%
Jan-08 Jan-09 Jan-10 Jan-11
Trust in all Institutions declines

6. So, if trust in Government, Non-Government
Organizations, Media, and Business is
declining, whom
do people trust when
it comes
to making buying decisions?

7. People trust each other.
Consumers trust each other most

8. Enter Social Media…

9. SOCIAL MEDIA are easy to use web publishing tools.
Now, anybody can have a voice.
A power shift is happening towards
those who participate.
And those who don’t, must catch up.

12. Social Media in India

13. 3 crore Indians who are
online consumers are
members of social
networking sites and
about two-thirds of them spend time on these
social networking sites daily.
Indians spend more time on social media than checking personal email.

14. One third of India’s online consumers are
aware of brands that have an online presence.
Over 50 percent of social
media users perceive
brands that have a social -
media presence as being
innovative.

15. Nearly 4 crore Indians
are using online reviews
to inform purchase decisions.
67 percent of Indians who are on the web
use online reviews to
help them make purchases.

16. Today, there are 3,46,09,480 Users
on Facebook from India.
Last month, 19,40,360
new users from India joined.
India is #3 in Global
Facebook Users ranking.

17. Activities performed on Social Network in India

18. Online Offers Consumers Expect from Brands & Companies

19. Online Offers Consumers Expect from Brands & Companies

20. Facebook is the new #1 for share of time spent.

21. India on Twitter jumped from 9th to 3rd position in 2 months
There are 200 million tweets a day.
Between July 2009 – September 2009

22. Position Social Network Size in India Page View
1 Orkut 1.8 Crore 6.5 Crore
2 Facebook 1.7 Crore 400 Crore
3 Linkedin 80 Lakh 7.2 Crore
4 ibibo 50 Lakh 10.2 Crore
5 Twitter 45 Lakh 1.64 Crore

23. Rank City Users Penetration (%)
18 Mumbai 36,72,500 18.8
36 Delhi 15,66,500 8.7
38 Bangalore 15,26,080 22.91
49 Chennai 12,14,100 101.64
50 Hyderabad 1180720 79.65
68 Pune 830260 63.56
79 Calcutta 585080 12.77
85 Ahmedabad 350760 22.99
90 Indore 273240 23.82
95 Surat 191420 16.77
99 Coimbatore 149420 10.12
100 Bhopal 147800 10.24
113 Vishakhapatnam 46940 2.54

24. 60% of the social networking traffic come from Non Metro-Cities but
the highest traffic is still generated from Mumbai. The highest number
of active users are from the 15-24 age group but LinkedIn has a
different age group of active users i.e. 25-34 age-group. The male-
female ratio shows consistency with the overall population break-up
by gender i.e. 80:20 in favor of males. Social media in India reaches
out to 60 per cent of the online Indian audience. Facebook and Orkut,
together cater to about 90 per cent of the users in the social media
space. Facebook is the only social network in India that has witnessed
a tremendous growth, almost doubling its users in the last 6 months.
Highest number of active social media audience in India are in the age
group of 15-24 and are graduates who are looking for a Job or
planning further studies.

25. Social media is
gathering
momentum, rapidly.
Over the next six
months 45,000 online
Indians intend to join
social networking
sites each day.

26. Social Media in India is growing
at 100 percent and is likely to
touch 5 crore users by 2012.

28. The Future…

29. “We don’t have a choice
on whether we do social
media, the question is
how well we do it.”
Erik Qualman
socialnomics.net

30. Social media and web presence as
a hygiene factor is passé. Credible
social presence will be the key.

31. This emerging behavior points to the fact
that brands need to deliver on consumer
expectations much more than ever
before, in a world where consumer
opinion and brand advocacy, or criticism
propagates through social networks much
faster than ever before.

32. Being on Social Media is not good enough
anymore. Businesses need a social media
strategy. Just buzz Café Thought for a free
no-obligations discussion on this subject.

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