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Facebook Timeline 
    Brand Page Updates
          February 2012



                       Caitlin M. Daley
                           @cait_daley
            linkedin.com/in/caitlindaley
Facebook Update | Overview

       In September 2011, Facebook revealed major changes to its interface that will redefines profile
       pages, brand pages, and the ways in which content is shard and displayed on the site. These
       major modifications were made in an effort to increase real-time sharing and the ways in which
       brands interact with fans on the platform.
       
       This is the biggest change to Facebook since it’s launch in 2004. Personal pages have already
       converted to timeline and the newsfeed has seen major modifications and will continue to update.
       Brand pages are also changing significantly and will be officially launched on March 30th.
       
       Changes and additions to the platform include:
       
       •  Updated Newsfeed
       •  Timeline feature
       •  Real-time Ticker
       •  Spotify Music Streaming
       •  Netflix video streaming
       •  Enhanced Friend Lists
       •  Facebook Gestures and less of an emphasis on the “Like” button
       •  Larger photos and videos
       •  Enhanced sharing options
       •  Friend activity on brand pages




CAITLIN DALEY, 2012
Facebook Update | What this means for Brands


       •  The need to stay relevant and offer value to the consumer – DRIVE
          ENGAGEMENT AND SHARING

       •  The Facebook changes are meant to encourage brands to come up
          with compelling content and integrate themselves into their
          consumers’ lives.

       •  With the new changes, the focus is about getting people to take social
          actions enabled by the brand.
       
       
       The following slides will review the major changes to Brand Pages and
       provide brief descriptions of these changes and new features.


CAITLIN DALEY, 2012
Facebook Update | Newsfeed Overview
                                 1. News Ticker: Shows
                       1!        Facebook updates in real
                                 time. Hovering over the
  4!             2!              Ticker item allows you to
                                 read it and see
                                 comments, without
                                 leaving the homepage
                                 resulting in instant
                                 conversations.



                                 2. More user control
                 3!              over the newsfeed:
                                 Users will have the ability
                                 to unmark or subscribe to
                       5!        certain stories allowing for
                                 a customized stream of
                                 information.




                                 3. Photos gain more prominence in the newsfeed with larger
                                 thumbnails and more visually engaging display"
                                 "
                                 4. Users can now group their friends into categories and view or
                                 share updates only from or with these groups"
                                 "
                                 5. Ads and sponsored stories will display below the ticker and
                                 eventually be integrated into the newsfeed


CAITLIN DALEY, 2012
Facebook Update | Timeline Overview
1!
                                            6!

                                                 1. Cover Photo: This is the large
                                                 image at the top of the page which
                                                 should visually represent what your
                                                 page is about. 

                                                 2. Messages: Page Timelines allow
                                                 users to send direct, private
                                                 messages to your Page. Pages
                                                 cannot proactively send messages,
                                      2!         you can only respond to users that
                                                 have already contacted you. 
                       3!
                                                 3. Brand features: This area
                                                 replaces the left hand navigation
                                                 where all custom tabs, applications,
                                                 photos, videos, events, etc. will live.
                                                 This is easily seen by the user with a
                                                 pull down menu.

                                 4!              4. Friends: Each brand page
                                                 features the users’ friends who also
                                                 follow the brand.
                            5!
                                                 5. Pins: “Pin” posts to keep them at
                                                 the top of your Timeline for a certain
                                                 period of time.

                                                 6. Timeline: Chronicles each step
                                                 the brand has taken since it’s
                                                 founding broken out by year.


CAITLIN DALEY, 2012
Facebook Update | Timeline Overview
    7!


                        9!




    8!




                                          7. Navigation: It is easy-to-navigate the
                                          Brand page with ability to jump to certain
                                          moments in time, tabs or applications, and
                                          highlights (friend activity, brand activity, and
                                          others activity.


                                          8. Photo/Video Enlargement: Photos and
                                          videos are displayed prominently on the
                                          Timeline, capturing more attention from
                                          users.

                                          9. Friend Communication: Timeline
                                          shows when a fans friend shared
                                          something about that brand.
                       10!
                                          10. Recent Posts by Others: Non-friend
                                          fans posts are displayed on the Timeline.
                                          NOTE: Visibility is based on Brand’s
                                          Timeline settings.

CAITLIN DALEY, 2012
Facebook Update | Timeline Overview




 11!




                                          11. Application Visibility: The action of
                                          uploading an Application to the Brand
                                          page will create a post on the Brand’s
                                          Timeline. Applications will also be
 12!                                      accessible from the top of the page.



                                          12. Starring Posts: “Star” posts to make
                                          them expand across your Timeline as a
                                          larger piece of content.



CAITLIN DALEY, 2012
Facebook Update | Timeline Overview




 13!

                                          13. Events: Brands have the opportunity
                                          to fill in recent events as well as milestones
                                          throughout the brand’s history. 

 14!
                                          14. Metrics: Basic metrics will be
                                          aggregated at the end of each month and
                                          featured on the Timeline at the beginning
                                          of each month.




CAITLIN DALEY, 2012
Facebook Update | Timeline Overview




    15!




                                          15. Offers: Facebook now offers a new
                                          offer-specific status update option to
                                          highlight your coupons/samples so that
                                          they stay separate from the other types of
                                          content on your Timeline.




CAITLIN DALEY, 2012
Facebook Update | Examples




CAITLIN DALEY, 2012
Facebook Update | Examples




CAITLIN DALEY, 2012
Facebook Update | Examples




CAITLIN DALEY, 2012
Facebook Update | Next Steps for Brands


        1.  Revisit social media plan and see where Timeline can assist with any
            improvements."
        2.  Start prepping Timeline cover photo and Thumbnail"
        3.  Work session to create brand story"
        "




CAITLIN DALEY, 2012

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Facebook Brand Page Updates Feb. 2012

  • 1. Facebook Timeline Brand Page Updates February 2012 Caitlin M. Daley @cait_daley linkedin.com/in/caitlindaley
  • 2. Facebook Update | Overview In September 2011, Facebook revealed major changes to its interface that will redefines profile pages, brand pages, and the ways in which content is shard and displayed on the site. These major modifications were made in an effort to increase real-time sharing and the ways in which brands interact with fans on the platform. This is the biggest change to Facebook since it’s launch in 2004. Personal pages have already converted to timeline and the newsfeed has seen major modifications and will continue to update. Brand pages are also changing significantly and will be officially launched on March 30th. Changes and additions to the platform include: •  Updated Newsfeed •  Timeline feature •  Real-time Ticker •  Spotify Music Streaming •  Netflix video streaming •  Enhanced Friend Lists •  Facebook Gestures and less of an emphasis on the “Like” button •  Larger photos and videos •  Enhanced sharing options •  Friend activity on brand pages CAITLIN DALEY, 2012
  • 3. Facebook Update | What this means for Brands •  The need to stay relevant and offer value to the consumer – DRIVE ENGAGEMENT AND SHARING •  The Facebook changes are meant to encourage brands to come up with compelling content and integrate themselves into their consumers’ lives. •  With the new changes, the focus is about getting people to take social actions enabled by the brand. The following slides will review the major changes to Brand Pages and provide brief descriptions of these changes and new features. CAITLIN DALEY, 2012
  • 4. Facebook Update | Newsfeed Overview 1. News Ticker: Shows 1! Facebook updates in real time. Hovering over the 4! 2! Ticker item allows you to read it and see comments, without leaving the homepage resulting in instant conversations. 2. More user control 3! over the newsfeed: Users will have the ability to unmark or subscribe to 5! certain stories allowing for a customized stream of information. 3. Photos gain more prominence in the newsfeed with larger thumbnails and more visually engaging display" " 4. Users can now group their friends into categories and view or share updates only from or with these groups" " 5. Ads and sponsored stories will display below the ticker and eventually be integrated into the newsfeed CAITLIN DALEY, 2012
  • 5. Facebook Update | Timeline Overview 1! 6! 1. Cover Photo: This is the large image at the top of the page which should visually represent what your page is about. 2. Messages: Page Timelines allow users to send direct, private messages to your Page. Pages cannot proactively send messages, 2! you can only respond to users that have already contacted you. 3! 3. Brand features: This area replaces the left hand navigation where all custom tabs, applications, photos, videos, events, etc. will live. This is easily seen by the user with a pull down menu. 4! 4. Friends: Each brand page features the users’ friends who also follow the brand. 5! 5. Pins: “Pin” posts to keep them at the top of your Timeline for a certain period of time. 6. Timeline: Chronicles each step the brand has taken since it’s founding broken out by year. CAITLIN DALEY, 2012
  • 6. Facebook Update | Timeline Overview 7! 9! 8! 7. Navigation: It is easy-to-navigate the Brand page with ability to jump to certain moments in time, tabs or applications, and highlights (friend activity, brand activity, and others activity. 8. Photo/Video Enlargement: Photos and videos are displayed prominently on the Timeline, capturing more attention from users. 9. Friend Communication: Timeline shows when a fans friend shared something about that brand. 10! 10. Recent Posts by Others: Non-friend fans posts are displayed on the Timeline. NOTE: Visibility is based on Brand’s Timeline settings. CAITLIN DALEY, 2012
  • 7. Facebook Update | Timeline Overview 11! 11. Application Visibility: The action of uploading an Application to the Brand page will create a post on the Brand’s Timeline. Applications will also be 12! accessible from the top of the page. 12. Starring Posts: “Star” posts to make them expand across your Timeline as a larger piece of content. CAITLIN DALEY, 2012
  • 8. Facebook Update | Timeline Overview 13! 13. Events: Brands have the opportunity to fill in recent events as well as milestones throughout the brand’s history. 14! 14. Metrics: Basic metrics will be aggregated at the end of each month and featured on the Timeline at the beginning of each month. CAITLIN DALEY, 2012
  • 9. Facebook Update | Timeline Overview 15! 15. Offers: Facebook now offers a new offer-specific status update option to highlight your coupons/samples so that they stay separate from the other types of content on your Timeline. CAITLIN DALEY, 2012
  • 10. Facebook Update | Examples CAITLIN DALEY, 2012
  • 11. Facebook Update | Examples CAITLIN DALEY, 2012
  • 12. Facebook Update | Examples CAITLIN DALEY, 2012
  • 13. Facebook Update | Next Steps for Brands 1.  Revisit social media plan and see where Timeline can assist with any improvements." 2.  Start prepping Timeline cover photo and Thumbnail" 3.  Work session to create brand story" " CAITLIN DALEY, 2012