Evaluation

1. 3. What have you learned from
your audience feedback?
Caitlin Hulse

2. Questionnaire Results

3. Could you get a feel for what the topic
was in the opening sequence?
Out of the 13 people we gave our
questionnaire too who watched our
documentary, all of them said the opening
Yes sequence gave them an insight into what
No
our topic was. One member of the
audience said “Yes, it relates to me myself
so I would carry on watching it”. This is
what we wanted to achieve, people in our
target audience relating and wanting to
carry on watching our documentary.
Several members of the audience said that
the footage was relevant e.g. the teenagers
drinking in a bar and therefore they had an
idea into what was going to happen
throughout.

4. How well do you feel the topic was
introduced?
Out of 13 people, 12 said that the
topic of Binge Drinking was
Well/Good introduced well and was very good
It was Ok
and only one said it was ‘Ok’. I am
pleased with this as I wanted the
opening sequence and introduction
to create an impact straight away
and catch the audiences attention
hence why I suggested to the group
we have the introduction and
opening sequence as quick and fast
paced to mimic a lively ‘night out’.

5. Were there enough information/facts
given?
Out of the 13 people all of
them said that there was
Yes enough information and that if
No there was any more it would be
too overpowering and too
much. I think we included
enough facts without it being
over bearing and boring.
Several people said they liked
the idea of the wine glasses and
what happens after each glass
you drink.

6. How relevant was the information
given?
14
12
10
8
6
4
2
0
Yes No
All of our audience agreed that the information given
was relevant and one person said, “Completely, nothing
wasn’t relevant” and another said, “Very, the real facts
scare people”. This is what we wanted to achieve, we
wanted valid facts hence the thorough research I did in
order to make sure the information we put on our
documentary was true.

7. Did the music fit in with the themes
throughout?
14
12
10
8
6
4
2
0
Yes No
Everyone agreed that the music fit with the themes in our
documentary and people commented on the switch between the
lively and upbeat music for the ‘fun’ half and then the change to
serious and slow music for the ‘fatal’ half. I am happy that people
picked up on this change as we wanted it to be noticeable and
effective.

8. Do you think the documentary ran
smoothly? If yes did the fading/editing
help?
No
Yes
0 2 4 6 8 10 12 14
All of our audience said that thought that our documentary ran smoothly and
agreed that the fading/editing helped do this. One person said “Yes, Very- all things
flowed on nicely from one thing to another” and several other people commented
on the music flowing and fading into the appropriate music e.g. the upbeat music
for the ‘fun’ half flowed well into the slower music for the ‘fatal’ section. I am
pleased with this as I wanted our documentary to look and sound professional and
feel satisfied that the fading and editing has helped this happen.

9. Do you feel the vox pops added a
comedy effect to the documentary?
Yes
No
All our audience agreed that the vox pops added a comical touch to the
documentary which I am happy about as I wanted the ‘fun’ half to be
comical and relatable to the audience. In particular the audience
commented on and laughed about the effects of alcohol on the people we
interviewed, as they found answers such as “I’m a mess” and “My dance
moves get better” funny and could think of an time when they had been
drunk and done/felt the same. This is pleasing to hear as our aim was for the
audience to relate or sympathise with the interviewees.

10. Do you feel the formal interviews were
factual and informative?
Yes
No
Our audience agreed that our documentary was factual which is good as
the research I did was thorough to ensure that the information was true
and valid. Several people commented that, “There was just the right
amount of facts” and “Any more would’ve been too much” which validates
that I did enough research and we used them in just right amount to be
informative and still enjoyable.

11. Do you think that the newspaper article was eye
catching? If yes did it persuade you to watch the
documentary?
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Yes
No
All of our audience agreed that the newspaper article was eye catching and that it
would persuade them to watch the documentary. People liked the images used and
thought they were relevant; as well as liking the colour scheme and agreed that it
wasn’t too overpowering but still eye catching. They also commented on the short
interview in the article which broke it up from being too informative and ‘boring’.
People particularly liked the opening sentence as it was comical and relatable and
was a unique way to start an article, which I am pleased about because I wrote the
article.

12. Did listening to the radio trailer make you
want to watch our documentary? Why?
14
12
10
8
6
4
2
0
Yes
No
All of our audience said that the radio trailer made them want to watch our
documentary. One person commented that “I liked the clips and the structure of the
trailer as it was a mix of seriousness and humour”. I am glad people picked up on this
as we wanted our trailer to tell a story like our documentary of is it ‘fun or fatal?’
hence the serious parts contrasting with the comical clips. Another audience member
said, “The seriousness of the Policeman’s clip was intriguing” which is another aim of
ours as we wanted this interview to be particularly hard hitting and the main focal
point of our ‘fatal’ section.

13. Focus Group
• I decided to do a focus group with a parent
and a student, as this is who our documentary
is aimed for. I split the group into three
sections, feedback on the documentary, then
the article and lastly the radio trailer.

14. Feedback on the documentary

15. Feedback on the article

16. Feedback on the radio trailer

17. Summarisation of Main Findings

18. • I found the focus group extremely helpful as it
meant having more in depth feedback about
our final products and from this I am able to
get an idea about what was good and what
needs improving.

19. • From the feedback about the documentary, the student and parent I asked
questions too thought that the opening sequence was good as they
recognised it was going to be about a night out which is what we wanted
to achieve.
• They also agreed with those who filled in the questionnaire that there
was enough facts given and if there had been many more it would’ve been
boring and especially as students, they may have turned off and become
uninterested.
• They also recognised the music change from the dance instrumental to
the sadder one.
• The student said she enjoyed the comical vox pops and that this is what
she enjoyed the most because it related to what she would drink on a
night out and therefore felt like she could connect with them.
• From a parent’s perspective, she found the serious interviews the most
interesting and hard hitting which is what we aimed for.
• Overall both student and parent wanted to watch the rest of the
documentary.

20. • From the feedback about the TV listings magazine, the
student felt that the article was eye catching mostly
because of the images used because she felt she could
relate to it more, whereas the parent was drawn to the
image of PC Patel as she as a parent was more interested in
what he would have to say.
• They both agreed the colours worked well and the fonts
were effective in catching their eye.
• The parent specifically noticed the red bubble with the fact
about hospital admissions. She thought the colour being
red signified danger and this is what caught her eye.
• Overall there was nothing negative about the article and in
fact they were more interested in wanting to watch the
documentary because of the captions, pull quotes and
images etc.

21. • From feedback about the radio trailer the student
said that the voices from people her own age is
what attracted her the most as she felt she could
relate to it more.
• The parent, as a parent was attracted to finding
out about what young people were doing and
thinking.
• They both agreed the change between the music
was effective and contrasted well with what the
voiceover was talking about.
• They both agreed the radio trailer promoted the
documentary and they would want to watch the
rest of it.